World Editors Forum 11: Integration Session, Paula Salovaara

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World Editors Forum 11: Integration Session, Paula Salovaara

  1. 1. 18th WORLD EDITORS FORUM Session: Integration: the latest experiments in a multi- platform age Title: Newsroom Integration Speaker: Paula Salovaara Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. NewsroomIntegrationWAN-IFRA14.10.2011Paula Salovaara,Managing Editor
  3. 3. Helsingin Sanomat - nationwide daily newspaper and much more Evening Breakfast • The largest subscription based newspaper in the Nordic region • Circulation 383,361 copies, • Number of readers appr. 950,000 Commute • HS.fi- 1,3 million unique visitors/ Commute week • Weekly supplement NYT, monthly supplement Kuukausiliite, HS Teema, Radio Helsinki Work Work Lunch
  4. 4. Integrated newsroom – editorial workflow at HS Integrated newsroom means multitasking Reporters need to act as Newspaper online mobile producers supplements radio themes books Different content for different channelsStrong emphasison differentiatingonline and print products
  5. 5. 260 journalists, 16 work with digital products mostly, therest on and off, increasing collaboration with TV4 news,managing the content flow to different channels, 15 on thedevelopment team, online pool – a steady stream of newspaper journalists work in shifts withonline news, radio news reports, more digital awareness needed
  6. 6. The weekly supplement+online+radio
  7. 7. The core of the digital paper on mobile devices is built automatically from the editorial system. The newspaper content can be enriched with online news alerts, videos, photo galleries, etc.
  8. 8. Early days ofmultichannel publishingIn year 1936, peoplegathered outside ofHelsingin Sanomat tolisten to the BerlinOlympics on radio.

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