1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Tablet Publishing Trends
Title: Creating a smart tablet mag
Speaker: Theo Nelki, Creative Director, Gruppo Editoriale L'Espresso
Spa, Italy; Alessandro Vento, CEO, D-Share, Italy

2. Gruppo Editoriale L’Espresso
Montag, 10. Oktober 2011

3. Gruppo Editoriale L’Espresso
Theo Nelki
Art Director l’Espresso
Alessandro Vento
Chief Executive Officer
Montag, 10. Oktober 2011

4. d-share
Digital Publishing Solutions Provider
End-to-End Technologies, Solutions & Services for:
•Tablet & Mobile Publishing
•Web E-Paper
•Tablet-Enabled Interactive Advertising
•Digital Publishing Managed Services
Montag, 10. Oktober 2011

5. d-share
Tablet Publishing
The customizable tablet
and smartphone page browser
suite
The solution for repurposing
paper content to dedicated
tablet layouts
The universal plug-and-play
system for advanced digital
magazines
Montag, 10. Oktober 2011

6. Gruppo Editoriale L’Espresso
Gruppo Editoriale
Newspapers and supplements Magazines
L’Espresso
la Repubblica
Number 1 – 18.4% market share
+ Local editions
18 Local Daily Newspapers - 3.331.000 Readers
L’Espresso
“D” la Repubblica delle donne Sales and advertising figures
Weelky News Magazine
Venerdì have grown this over
with a history of year 60 years
by 1.5% going journalism.
of investigativeagainst current
market trends
Loyal readership of around 2.494.000
with an average age of ??
Montag, 10. Oktober 2011

7. Gruppo Editoriale L’Espresso
Digital
iPad Apps
Repubblica R7
l’Espresso
Velvet
Internet
Repubblica.it TV & Radio
22.500.000 monthly unique users Radio DeeJay
3rd National Station – 7.8 million
Espresso listeners
2.000.000 monthly unique users
Repubblica TV
Montag, 10. Oktober 2011 DeeJay TV

8. l’Espresso Magazine
l’Espresso
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13. l’Espresso iPad – Dedicated App.
App. Architecture
Two categories of pages
1. Automatic
2. Manual
Montag, 10. Oktober 2011

14. l’Espresso iPad – Dedicated App.
1. Automatic Generic Pages
We divided the magazine up into what
we felt could be reproduced automatically
without sacrificing its contents
Box Numbers
Section Headline
Page
Intro Byline Foto
Montag, 10. Oktober 2011

15. l’Espresso iPad – Dedicated App.
1. Automatic Multiple short stories
Editorials
Montag, 10. Oktober 2011

16. l’Espresso iPad – Dedicated App.
2. Manual Semi-automatic
PDF
Automatic
Montag, 10. Oktober 2011

17. l’Espresso iPad – Dedicated App.
2. Manual Full PDF
Montag, 10. Oktober 2011

18. App. Architecture & Technology
Producing a Tablet Edition: the “Third Way”
Layout-Driven
Maximum
+ Manual
Paper iPad Edition
- flexability Relayout
Staff intensive
Data-Driven
+ Maximum Metadata
Paper iPad Edition
- Automation Templates
Mix
+ Low Impact Staffing
Paper Mix iPad Edition
+ High Quality Look &
+ Feel Design Freedom
Total
+ Max Automation
+ Very Short
Downloads
Montag, 10. Oktober 2011

19. App. Architecture & Technology
l’Espresso iPad Edition Workflow
Paper Edition Metadata Intelligent iPad Edition
Step 1 Base Process : Fully Automated Edition
Step 2 Publisher Variants : Mixed Edition
Template Custom-Pdf Re-Touch
Re-Assignment Replacement Elements
FULL AUTO FULL AUTO FULL AUTO SEMI AUTO FULL AUTO SEMI AUTO FULL AUTO FULL AUTO FULL AUTO SEMI AUTO FULL AUTO FULL AUTO
Montag, 10. Oktober 2011