Delight you Readers with a Tablet Optimised Newspaper

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  • 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Tablet Publishing TrendsTitle: Delight your Readers with a Tablet Optimised NewspaperSpeaker: Johan Mortelmans, Director E-Media, De Standaard, Belgium
  • 2. Delight  your  Readers  with  a  Tablet  Optimised  Newspaper  Developed  by  
  • 3. Delight  your  Readers  with  a  Tablet  Op6mised   Newspaper    Why?  About  the  ambi6ons  of  De  Standaard  •  What?  About  the  product  we  created    •  How?  About  the  pla6orm  we  use  •  How  much?  About  figures…  users  and  money  
  • 4. Delight  your  Readers  with  a  Tablet  Op6mised   Newspaper    Why?  About  the  ambi>ons  of  De  Standaard  •  What?  About  the  product  we  created    •  How?  About  the  pla6orm  we  use  •  How  much?  About  figures…  users  and  money  
  • 5. Version  -­‐1  
  • 6. Version  -­‐1  
  • 7. 88%  user  sa>sfac>on  ~Version  -­‐1   Develop  Hybrid  version  
  • 8. Hybrid  Version  
  • 9. Delight  your  Readers  with  a  Tablet  Op6mised   Newspaper    Why?  About  the  ambi>ons  of  De  Standaard  •  What?  About  the  product  we  created    •  How?  About  the  plaAorm  we  use  •  How  much?  About  figures…  users  and  money  
  • 10. TWIPE  MOBILE  PUBLISHING  SOLUTION   LICENSED  SOFTWARE  PLATFORM   LICENSED   SOFTWARE   Device   Detection   APPLICATION(S)   Device  Database   Web   Paper   IMPORT   Content   TV   Adaptation  Customer  Content   PUBLISH   DOWNLOAD   Unified  Content   Mobile  Website   ACCESS   Advertising   AdServer   Ordering   iTunes   CHECK  /   PAY   PAY   Billing   Billing   Smartphone  application   Messaging   INTERACT   TRANSMIT   Enduser  Contact   Facebook   Participation   Twitter   Social  Media   Notifications   Reporting     MIS   EXPORT   Financial  flows   Tablet  application   Statistics   Analytics  
  • 11. Template  Driven  
  • 12. Template  Driven  
  • 13. 4h  needed  to  create    a  newspaper  tablet  version  
  • 14. Delight  your  Readers  with  a  Tablet  Op6mised   Newspaper  •  Why?  About  the  ambi>ons  of  De  Standaard  •  What?  About  the  product  we  created    •  How?  About  the  pla6orm  we  use  •  How  much?  About  figures…  users  and  money  
  • 15. Results    Significant  impact  on  app  &  newspaper   downloads  
  • 16. Results  •  Delighted  customer  feedback  •  Posi>ve  user  ra>ngs  •  TwiMer  comments   « For DS HD I am happy to pay 5€/week. Such a pleasure to read. I am really impressed! » « This is exactly what I expect from a newspaper on iPad! »
  • 17. Sponsoring  
  • 18. Marke>ng  
  • 19. Thanks!  Developed  by