Tools and ideas on how to connect and engage with your readers
 

Tools and ideas on how to connect and engage with your readers

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Benjamin Ruschin, Managing Director, Vienna Digital OG, Austria

Benjamin Ruschin, Managing Director, Vienna Digital OG, Austria

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    Tools and ideas on how to connect and engage with your readers Tools and ideas on how to connect and engage with your readers Presentation Transcript

    • COMMUNITY BUILDING “A group of people living in the same place or having a particular characteristic in common“ (Oxford Dictionary, 2013)
    • Real‐Time Personal Interaction Democratization Co‐Creation of Value Loss of Control? Strategic Agenda Social Enterprise User‐Generated ContentLoyalty Advocacy Virality Brand‐Building Personal Interaction Customer Service „Shitstorm“ Participation ROI & Monetization? Facebook Strategy twitter Social Media Monitoring Social Newsroom COMMUNITY BUILDING
    • SPEAKERS The Verdens Gang story Espen Egil Hansen, Executive Editor, Verdens Gang, Norway Relevant, real‐time mobile video news publishing John Paton, CEO, Digital First Media, USA (supported by Tout) How Hürriyet built the largest blogger network in Europe Haymi Behar, Head of Online Marketing Solutions, Hürriyet, Turkey (supported by Boomads) Interation in print Iwan Itterman, Publisher, Warum Verlag GmbH, Germany Community building Kai‐Uwe Heinrich, Photo Manager, Der Tagesspiegel, Germany (supported by Scoopshot)
    • Thanks for your attention! Benjamin Ruschin, MSc • ruschin@viennadigital.com • +43 676 787 2446 • www.doodle.com/benruschin • www.viennadigital.com 08.10.2013 © VIENNA DIGITAL 5