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Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
Raju Narisetti - The newsroom - Beyond integration
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Raju Narisetti - The newsroom - Beyond integration

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64th W

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  • 1. The newsroom – Beyond integration Raju Narisetti Managing Editor The Wall Street Journal Digital Network USA© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 2. Beyond Print-Online Integration Shaping the Future of the Newspaper Kiev – September 4, 2012 Raju.Narisetti@wsj.com @rajunarisetti 2© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 3. JOURNALISM MATTERS BUT EXPERIENCING That Journalism Will Matter Even More© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 4. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 5. Our recent past, our present and our future lies in expanding our digital audiences© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 6. The 2012 definition of a journalist’s job must include “getting more people to consume more of my journalism” 6© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 7. Digital audiences will be ever more promiscuous, amid a proliferation of original and aggregated content, and multiple platforms.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 8. Can we bring new audiences to our journalism and keep an increasingly promiscuous reader coming back to our “virtual” newsroom and brand?© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 9. Great and relevant journalism is a given. But great content is no longer enough to win. 9© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 10. To get, keep and grow audiences, newsrooms should pivot from creating great content to creating great experiences. 10© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 11. And the “experience” is where we will either win or lose journalism’s future. 11© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 12. What is theJOURNALISM experience Words Picture Chart Sound Slide Shows Interactive Graphics Databases Video 12© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 13. THE GOOD News rooms by and large have NEWS mastered the parts that make for a complete digital story. And we are getting good at doing things THE WEB. 13© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 14. THE BAD We are terrible at turning these NEWS parts into a great experience every day. We are nowhere close to doing journalism THE WEB. 14© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 15. Good (and Bad) Experiences all come at the same intersection: of content and technology 15© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 16. If newsroom leaders thought integrating print and online in the newsroom was hard, try integrating Content & Code© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 17. Some lessons, learnings and observations from this ongoing battlefront© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 18. DEVELOPERS see Content as ―stuff‖ and Code as ―art.‖ JOURNALISTS see Code as ―stuff‖ and Content as ―art.‖ So, can we begin with what is the audience/user we want to create 18© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 19. The “experience” can’t come from the IT department alone: Developers are not restaurant cooks Can we developers in the newsroom, in the news flow 19© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 20. Where you sit—physically and organizationally--matters -- Architecture matters -- Titles matter -- Credit(s) matter 20© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 21. To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence. Re-thinking shelf-life matters 21© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 22. A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” Can training pivot to audiences/users 22© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 23. Streams on WSJ.com A New Way To Engage Readers With Top News & EventsStreams are a new immersive experience whichupdate in real time around events, breakingnews, markets coverage and other important areasthat are core to the Journal’s reporting. It pullscontent from across WSJ including articles, blogposts, photos, video and Twitter to present a totalview of all the coverage.Election 2012http://on.wsj.com/bj4ci 23© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 24. WSJ.com and “The Ticker” Mobile Streams Available for iPhone and Android devices© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 25. News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on ―Latest Headlines‖ on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 26. 26© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 27. A PROMISCUOUS audience is our new reality. Are our news rooms ready to give them an experience worth coming back to, again 27 @rajunarisetti© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 28. raju.narisetti@wsj.com @rajunarisetti© 2011 Dow Jones & Company, Inc. All rights reserved.

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