Raju Narisetti - The newsroom - Beyond integration

THE GOOD News rooms by and large have NEWS mastered the parts that make for a complete digital story. And we are getting good at doing things THE WEB. 13© 2011 Dow Jones & Company, Inc. All rights reserved.

DEVELOPERS see Content as ―stuff‖ and Code as ―art.‖ JOURNALISTS see Code as ―stuff‖ and Content as ―art.‖ So, can we begin with what is the audience/user we want to create 18© 2011 Dow Jones & Company, Inc. All rights reserved.

The “experience” can’t come from the IT department alone: Developers are not restaurant cooks Can we developers in the newsroom, in the news flow 19© 2011 Dow Jones & Company, Inc. All rights reserved.

A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” Can training pivot to audiences/users 22© 2011 Dow Jones & Company, Inc. All rights reserved.

Streams on WSJ.com A New Way To Engage Readers With Top News & EventsStreams are a new immersive experience whichupdate in real time around events, breakingnews, markets coverage and other important areasthat are core to the Journal’s reporting. It pullscontent from across WSJ including articles, blogposts, photos, video and Twitter to present a totalview of all the coverage.Election 2012http://on.wsj.com/bj4ci 23© 2011 Dow Jones & Company, Inc. All rights reserved.

News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on ―Latest Headlines‖ on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.© 2011 Dow Jones & Company, Inc. All rights reserved.

Raju Narisetti - The newsroom - Beyond integration

by WAN-IFRA on Sep 04, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Raju Narisetti - The newsroom - Beyond integration Presentation Transcript