Monetizing and the mobile web
 

Monetizing and the mobile web

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Monetizing and the mobile web Monetizing and the mobile web Presentation Transcript

  • 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Mobile Publishing BusinessTitle: Monetizing and the mobile webSpeaker: Steffen Schlimmer, Head of Sales Europe – Netbiscuits GmbH
  • Mone%zing  and  the  mobile  web   Risks,  Challenges  and     Opportuni5es  of  the   Mobile  market!   IFRA  Expo  Vienna  2011,  October  10th     Steffen  Schlimmer,  Senior  Sales  Manager  EMEA  10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   1  
  • Netbiscuits  Facts   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   2  
  • Risks,  Challenges  and  Opportuni5es  10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   3  
  • The  Mass  Mobile  Market  Imagine  its  1995  again  when  everyone  wanted  a  website,  its  the  same  for  mobile  today   Mobile  now  accounts  for  more  than  10   Google  predicts  that  44%  of   per  cent  of  all  purchases  on  eBay  UK   total  searches  for  last  minute   Consumers  in  the  United   giPs  and  store  loca5ons  will   States  are  more  likely  to  buy  a   be  from  mobile  devices  for   smartphone  in  2011  than  PCs,   the  2011  holiday  season.   e-­‐readers,  media  tablets  and   gaming  products.   HTML5  implementaKon  on   Gartner  2011   mobile  devices  is,  as  yet,  both   fragmented  and  incomplete,  with   the  leading  smartphone   eBay  mobile  users  are  visi5ng   plaLorms  showing  inadequate   the  mobile  website  10  -­‐  15   HTML5  support.   5mes  a  day.  In  2010,  global   VisionMobile  2011   eBay  sales  via  a  mobile  device   more  than  tripled,  genera5ng   Worldwide  smartphone  sales  grew   $2bn  (£1.27bn)  in  revenues,   74  percent  year-­‐on-­‐year  and   up  from  $600m  in  2009.  The   accounted  for  25  percent  of  overall   figure  is  set  to  pass  $4bn  in   sales  in  the  second  quarter  of  2011.   The  number  of  global  smartphone   2011.   Gartner  2011   shipments  will  reach  one  billion   per  annum  in  2016,  up  from  302   million  in  2010.     Juniper  Research  2011   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   4  
  • The  Mess  Mobile  Market  Dozens  of  key  players  conKnue  to  create  a  fragmented  market   Dozens   of   key   players   from  web,  hardware  and   soYware   push   into   the   mobile   market   and   create   more   and   more   "fragmentaKon"   with   only   5%   of   PC   Web   mobilized!   Technology   Content   Delivery   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   5  
  • Opera5ng  System  Usage  on  Netbiscuits  Smartphone  by  Region  2011   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   6  
  • Mobile  Sites  which  feel  like  Apps  Rich  Internet  Features   eBay   uses   Netbiscuits’   Using   Netbiscuits,   Bild.de   CBS   won   the   2011   Meffys   plaLorm   to   support   their   uses   key   features   including   Award   for   Best   Mobile   global   mobile   sites.     video  content.   Website.   Built   on   the   UKlising   rich   UI   features   Netbiscuits  plaLorm.   including     the   Gallery   Biscuit.   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   7  
  • Deliver  the  Best  Experience  Across  all  Devices  Ensuring  best  experience  for  all  your  visitors   Smartphones  |  Tablets  |  Feature  phones  |  eReaders  |  Consoles  |  Long  Tail  |  TV   Netbiscuits  recognises  and  understands  the  device  and  delivers  the  best  available  user   experience…    all  from  a  single  source.   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   8  
  • The  Ideal  Solu5on  Hybrid  Apps:  Web  +  Apps  =  Maximum  Mobile  Reach     Complete  360  degree  service  access  for  your  customers   with  unified  sites  and  apps     Cost  effec5ve  solu5on,  re-­‐use  mobile  web  development   to  create  apps  across  all  plaLorms     Hybrid  Apps  integrate  mobile  opKmized  sites  into  Apps     Available  for  all  major  OS  including  iPhone,  Android,   Blackberry,  Win  Phone  7  and  Bada     Integrate:    Enhance  features  of  your  apps  by  interfacing   with  mobile  device  sensors     Easy  crea5on:  Build  touch  opKmized  mobile  website  and   Netbiscuits  wraps  them  for  you  in  no  Kme     Save  cost:  One  code  base  to  publish  to  mobile  web  and   apps  environments   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   9  
  • New  Mobile  Adver5sing  Formats   Create  and  Deliver  Cross-­‐PlaLorm   Rich  Media  Ads  for  Smartphones   and  Media  Tablets  10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   10  
  • Rich  Media  Ads  on  Mobile  Websites  Rich  Media  Ad  Formats   Expandable   3D  Flip   InteracKve  Swipe   10.10.2011   ©  2010  Netbiscuits  GmbH   Slide  11  
  • Rich  Media  Ads  on  Mobile  Websites  Rich  Media  Ad  Formats  –  Upcoming…   Portrait-­‐Landscape   Peel   SKcky   10.10.2011   ©  2010  Netbiscuits  GmbH   Slide  12  
  • Rich  Media  Ads  in  Na5ve  Applica5ons  Rich  Media  Ad  Formats  –  Upcoming…     IntersKKal      Jalousie   360°  Rotator   10.10.2011   ©  2010  Netbiscuits  GmbH   Slide  13  
  • Best  Prac5ses  in  Media  and  Publishing  10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   14  
  • One  Site,  Mul5ple  Plaeorms  Paramount  Pictures   Paramount  Pictures  Mobile   Portal.    Built  on  Netbiscuits   PlaLorm.     One  site,  cross-­‐plaLorm   and  mulKple  devices     Unified  experience  for   consumers   Rich  UI  features  including:     Swipeable  gallery     Text  overlays     In-­‐page  video  playback   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   15  
  • Axel  Springer    -­‐  Launched  cufng  egde  Android  Hybrid  App  in  5  months  for  +100  Smartphones,    needed  9  months  for  iPhone  Mobile  Web  and  App  PlaLorm  for  Germany‘s  Most  Successful  News  Outlets   Challenge:     Axel  Springer  produces  two  flagship  German  periodicals:  Die  Welt   and  Bild  plus  addiKonal  50  media  outlets     Growth  slowed  down  in  both  print  and  online  channel   Solu5on:       Axel  Springer  chose  Netbiscuits  in  2008       Netbiscuits  enabled  a  feature  rich  mobile  news  site,  which   included  user  registraKon,  rich  media  adverKsing,  billing,   messaging  services,  social  networking  integraKon,  video,  sports,   e-­‐mail  funcKonality,  weather,  and  more     Netbiscuits  plaLorm  used  to  provide  cupng  edge  Android  Hybrid   applicaKon  to  Axel  Springer  (based  on  Mobile  Site  Core)   Outcome:     Traffic  skyrocketed  from  zero  to  50  million  Mobile  Pages  since   launch  and  reached  200  million  in  2011     Axel  Springer  achieved  double-­‐digit  growth  in  revenues  and   earnings  in  the  first  half  or  2011   ©  2011  Netbiscuits  GmbH   Slide  16  
  • BILD  MOBIL  Mobile  Publishing  |  News  Na5ve  Hybrid  App    (Android)   Created  by     Customer     BILD,  an  Axel  Springer   brand,  is  Germany’s  biggest   daily  and  the  4th  biggest   newspaper  worldwide.     Solu5on     • News  App  (Android)   • NaKonal  and  world  news   • Entertainment  news   • Sports  news   • Finance  and  stock  news   • Video  streams   • Mobile  services  including    weather,  traffic,  TV  info   • Digital  ediKon  before  the    day  of  sale   • Android  App  Widget   Launch   2011     Market   Germany,  Austria,   Switzerland   © 2011 Netbiscuits GmbH 10.10.2011 Slide 17
  • CBS  -­‐  40%  increase  of  reach  due  to  beher  device  coverage  Netbiscuits  Powers  Award  Winning  CBS  Mobile  Websites   Challenge:     CBS’s  mobile  channel  was  floundering,  even  aYer  significant   investment  following  its  acquisiKon  of  TV.com     In-­‐house  HTML  soluKon  was  not  sufficient  to  reach  all  users     Video  delivery  was  choppy  and  inconsistent   Solu5on:     CBS  chose  Netbiscuits  as  its  mobile  web  plaLorm  vendor  in  2010     CBS  launched  5  sites  on  Netbiscuits  plaLorm,  with  full    episodes   available  for  viewing  in  2010  and  is  expanding  to  10  more  in  2011   Outcome:     CBS  InteracKve  Wins  PresKgious  2011  Meffys  Award  for  CBS.com   as  Best  Mobile  Smartphone  Website     Traffic  increased  from  5  to  50  million  Mobile  Pages  within  6   months  from  launch  by  Netbiscuits,  allowing  bewer  cross-­‐plaLorm   mobile  web  experience  across  all  mobile  devices   ©  2011  Netbiscuits  GmbH   Slide  18  
  • MTV  –  50%  reach  increased  by  moving  onto  Netbiscuits  from  other  mobile  plaeorm,  launches  Tablets  and  IPTV  services  Netbiscuits  SaaS  PlaLorm  Powers  the  Mobile  Sites  of  >  50  MTV  Brands  and  Shows   Challenge:     User  experience  across  MTV’s  properKes  was  below  par  as   a  result  of  poor  backend  integraKon     Small  Mobile  device  coverage  resulted  in  low  user   engagement  and  reach     MoneKzaKon  challenging  due  to  low  reach  and  inferior   mobile  site  user  experience   Solu5on:     MTV  selected  Netbiscuits  in  2009  and  now  powers  more   than  50  sites  on  Netbiscuits  plaLorm     More  than  100  internally  trained  MTV  staff  develop  on   Netbiscuits  plaLorm     The  sites  deliver  news,  video,  photo  galleries,  games,   social  networking  integraKon,  voKng,  quizzes   Outcome:     Total  traffic  increased  to  60  million  mobile  pages  within  2   years   ©  2011  Netbiscuits  GmbH   Slide  19  
  • Thank  You  Please  visit  us  at  booth  A57-­‐10          Steffen  Schlimmer          Senior  Sales  Manager  EMEA          +49  176  10036134          s.schlimmer@netbiscuits.com   Our  latest  device  report   is  now  available.     Download  your  free  copy   www.netbiscuits.com   10.  Oktober  2011   ©  Netbiscuits  GmbH  2011   20