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Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
Media Port 2012, Session 3: Importance of a flexible Paywall system
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Media Port 2012, Session 3: Importance of a flexible Paywall system

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  • 1. Session: Digital InnovationTitle:  The importance of a flexible Paywall system in your digital product strategy Speaker: Håvard Angen RyeCTOGyldendal Norsk Forlag AS
  • 2. THE GYLDENDAL GROUPGyldendal ASA, the holding company of the Gyldendal Group. •Listed on Oslo Stock Exchange.•Annual turnover: 210 mill Euro•Number of employees: 800Business areas•Publishing houses•Book clubs•Distribution•Bookstores•Digital publishing/on‐line information Gyldendal Access and Payment System
  • 3. Background Everything gets digital System  Everything gets personal support? More sophisticated  business models
  • 4. The Digital Business Model
  • 5. The winner  New markets takes it all New products and  Scalability services New Business  Models Time‐to‐ First Mover marketArchitecture Flexibility Platform Agility PLATFORM AS A BUSINESS ENABLER
  • 6. ACCESS – COMPLEXITY AND IMPORTANCE Credit card Mobile payment  IN Invoice LE TE SIB Telephone billing GR VI AT I N ED PAYMENT User hierarchiesHierarchical products Product bundling PRODUCT USER Buyer is not the user ACCESS/USE US ER LE  FR IP‐address, referring url, user name/password, code‐in‐book,  X IB IEN group access EI FL DL Subscriptions, freemium, pay‐per‐click,  Y pay‐per‐view, metered  access Gyldendal Access and Payment System
  • 7. More than every second a 6 to 9 years oldchild is using Salaby regularly
  • 8. SALABYA successful digital productA leading position in the printed book marketWe moved the users to a fully digital platformWe had the contentThe user experience was outstandingWe invested in a platform!
  • 9. What we neededA plattform for •«Frictionless» business development•Easy set up and configuration of products and pricing model •Economics of scale•Integration capabilities (by design)
  • 10. 10 Content Management Systems 10 Content Management SystemsDevelopment  history 40 different web sites 40 different web sites 450 mill. NOK 450 mill. NOK 500 000 users 500 000 users Starting over Separate CMS and content Tibet 3.0 Tibet 2.0 Tibet 1.0 Maturation process Maturation process 2 years 4 years Gyldendal Access and Payment System
  • 11. FUNCTIONALITY Multi level  Multi level user  product  database structurePCI certification (highest level) Easy integration TIBET Cross domain  Access  posting Mis‐use control Management User dialogue  tools Segementation/ campaigns support Discounting Gyldendal Access and Payment System
  • 12. Access
  • 13. PRODUCTS Test access Pricing Access rules PRODUCT Content Content (e.g. Sports) (e.g. Culture) Article Article Article ArticleContent object Article Gyldendal Access and Payment System
  • 14. Lessons learnedAccess management is a strategic issue, as well as technicalAccess management is complexAccess management is also about organizational maturationThe significance of access management is hard to communicate
  • 15. Questions?Thank you for your attention!
  • 16. Extra...
  • 17. THE SYSTEM LANDSCAPE BI USER PRODUCT Tibet Subscr. Interface (API) system Access Payment ERP CRM (i.e. SAP) (i.e. SAP) Gyldendal Access and Payment System
  • 18. The Tibet Pay wall ‐ Webservices in the templates Newssites Streamin to  Newssites Mobile sites Web Mobile sites Streamin to  TV? Newssites Web Streamin to  TV? Mobile sites Web News web Mobile sites TV? Streaming TV BI API USER PRODUCT CMS any CMS Tibet API Access Webshop Payment DB Subscription  ERP CRM system (SAP or other) (SAP or other) Gyldendal Access and Payment System

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