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Mario Garcia - Two-speed storytelling

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19th World Editors Forum and 64th World Newspaper Congress

19th World Editors Forum and 64th World Newspaper Congress

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  • 1. STORYTELLING IN THE AGE OF THE TABLET: LESSONS WE’VE LEARNED WAN IFRA, SEPT. 4Sunday, September 2, 12
  • 2. STORYTELLING IN THE AGE OF THE TABLET LESSON 1:Sunday, September 2, 12
  • 3. STORYTELLING IN THE AGE OF THE TABLET LESSON 1: It’s a multi platform world, with networked platforms, not islands. The media quartetSunday, September 2, 12
  • 4. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 5. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 8. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 9. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 10. STORYTELLING IN THE AGE OF THE TABLET We lean forward to smaller screens We lean back with larger screensSunday, September 2, 12
  • 11. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 12. STORYTELLING IN THE AGE OF THE TABLET LESSON 2:Sunday, September 2, 12
  • 13. STORYTELLING IN THE AGE OF THE TABLET LESSON 2: It’s a new definition for newsSunday, September 2, 12
  • 14. STORYTELLING IN THE AGE OF THE TABLET Any accurate fact that will 1917 interest a large number of readers, and, of two stories, the accurate one that interests the greater number of people is the better one.....Sunday, September 2, 12
  • 15. STORYTELLING IN THE AGE OF THE TABLET Anything you know now 2012 that you did not know 15 minutes ago....or 15 seconds agoSunday, September 2, 12
  • 16. STORYTELLING IN THE AGE OF THE TABLET + + = NEWSSunday, September 2, 12
  • 17. STORYTELLING IN THE AGE OF THE TABLET IT’S STORYTELLING AS THE PROTAGONIST IN A WORLD OF NETWORKED PLATFORMSSunday, September 2, 12
  • 18. STORYTELLING IN THE AGE OF THE TABLET LESSON 3:Sunday, September 2, 12
  • 19. STORYTELLING IN THE AGE OF THE TABLET LESSON 3: There is a place for print as a lean-back platformSunday, September 2, 12
  • 20. STORYTELLING IN THE AGE OF THE TABLET Three that do it right--- and why!Sunday, September 2, 12
  • 21. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 24. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 25. Un nuevo STORYTELLING IN THE AGE OF concepto: La THE TABLET información se organiza en Debes Saber, Debes Hacer y Debes Leer.Sunday, September 2, 12
  • 26. STORYTELLING IN THE AGE OF THE TABLET Three sections better than six....Sunday, September 2, 12
  • 27. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 28. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 29. STORYTELLING IN THE AGE OF THE TABLET The Mobilista project: a workshop startSunday, September 2, 12
  • 30. STORYTELLING IN THE AGE OF THE TABLET One common look across platformsSunday, September 2, 12
  • 31. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 32. STORYTELLING IN THE AGE OF THE TABLET LESSON 4:Sunday, September 2, 12
  • 33. STORYTELLING IN THE AGE OF THE TABLET LESSON 4: Designing for the tablet: design for the brain, the eye and the fingerSunday, September 2, 12
  • 34. STORYTELLING IN THE AGE OF THE TABLET LESSON 4: Designing for the tablet: design for the brain, the eye and the finger The importance of those pop upsSunday, September 2, 12
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  • 37. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 38. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 39. Keep the finger happy and busy! STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 40. Creating the right content flow...... STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 41. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 49. STORYTELLING IN THE AGE OF THE TABLET LESSON 5:Sunday, September 2, 12
  • 50. STORYTELLING IN THE AGE OF THE TABLET LESSON 5: Those first 10 seconds, how users approach news appsSunday, September 2, 12
  • 51. STORYTELLING IN THE AGE OF THE TABLET LESSON 5: Those first 10 seconds, how users approach news apps The Flipboard navigatorSunday, September 2, 12
  • 52. STORYTELLING IN THE AGE OF THE TABLET LESSON 5: Those first 10 seconds, how users approach news apps The Flipboard navigator Swiping versus scrollingSunday, September 2, 12
  • 53. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 58. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 59. STORYTELLING IN THE AGE OF THE TABLET LESSON 6:Sunday, September 2, 12
  • 60. STORYTELLING IN THE AGE OF THE TABLET LESSON 6: Landscape mode more popular than verticalSunday, September 2, 12
  • 61. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 65. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 66. STORYTELLING IN THE AGE OF THE TABLET LESSON 7:Sunday, September 2, 12
  • 67. STORYTELLING IN THE AGE OF THE TABLET LESSON 7: Photo galleries and videos preferred!Sunday, September 2, 12
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  • 70. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 71. STORYTELLING IN THE AGE OF THE TABLET LESSON 8:Sunday, September 2, 12
  • 72. STORYTELLING IN THE AGE OF THE TABLET LESSON 8: The tablet is a lean back platform: study the behavior of tablet usersSunday, September 2, 12
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  • 77. STORYTELLING IN THE AGE OF THE TABLET Data from: www.readitlater.comSunday, September 2, 12
  • 78. STORYTELLING IN THE AGE OF THE TABLET Data from: www.readitlater.comSunday, September 2, 12
  • 79. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 80. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 81. STORYTELLING IN THE AGE OF THE TABLET LESSON 9:Sunday, September 2, 12
  • 82. STORYTELLING IN THE AGE OF THE TABLET LESSON 9: News apps and varietySunday, September 2, 12
  • 83. STORYTELLING IN THE AGE OF THE TABLET LESSON 9: News apps and variety Considering the curated editionSunday, September 2, 12
  • 84. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 85. The e paper app STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 86. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 87. The e paper with updates STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 88. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 89. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 90. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 91. The curated edition STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 92. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 98. STORYTELLING IN THE AGE OF THE TABLET LESSON 7:Sunday, September 2, 12
  • 99. STORYTELLING IN THE AGE OF THE TABLET LESSON 7: Tablets and the long narrativeSunday, September 2, 12
  • 100. STORYTELLING IN THE AGE OF THE TABLET LESSON 7: Tablets and the long narrative Deep immersion, high resolution images, long form journalism and storytelling in a digital formatSunday, September 2, 12
  • 101. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
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  • 105. STORYTELLING IN THE AGE OF THE TABLET LESSON 8:Sunday, September 2, 12
  • 106. STORYTELLING IN THE AGE OF THE TABLET LESSON 8: The advertising suite Not so much selling the product, but creating an image of it through storytellingSunday, September 2, 12
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  • 116. STORYTELLING IN THE AGE OF THE TABLET LESSON 9:Sunday, September 2, 12
  • 117. STORYTELLING IN THE AGE OF THE TABLET LESSON 9: The economics of the tabletSunday, September 2, 12
  • 118. Sunday, September 2, 12
  • 119. STORYTELLING IN THE AGE OF THE TABLET LESSON 10:Sunday, September 2, 12
  • 120. STORYTELLING IN THE AGE OF THE TABLET LESSON 10: The tablet is here to stay: if you don’t have a “tablet presence” , start soonSunday, September 2, 12
  • 121. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 122. STORYTELLING IN THE AGE OF THE TABLET There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.Sunday, September 2, 12
  • 123. STORYTELLING IN THE AGE OF THE TABLET There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors. The appeal of tablets extends through a variety of age groups from young children to the over 75+ setSunday, September 2, 12
  • 124. STORYTELLING IN THE AGE OF THE TABLET There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors. The appeal of tablets extends through a variety of age groups from young children to the over 75+ set Revenue: a combination of aggressive, effective advertising, and subscriptionsSunday, September 2, 12
  • 125. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 126. STORYTELLING IN THE AGE OF THE TABLET Users are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.Sunday, September 2, 12
  • 127. STORYTELLING IN THE AGE OF THE TABLET Users are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms. The Paywall---a la New York Times, FTSunday, September 2, 12
  • 128. STORYTELLING IN THE AGE OF THE TABLET Users are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms. The Paywall---a la New York Times, FT The Metered Paywall---a la The Economist-- includes “freemium” frequent users pay, casual users get some content free, which attracts advertisersSunday, September 2, 12
  • 129. STORYTELLING IN THE AGE OF THE TABLETSunday, September 2, 12
  • 130. STORYTELLING IN THE AGE OF THE TABLET Single copy sales---almost all newspaper apps are available for single copy purchase.Sunday, September 2, 12
  • 131. STORYTELLING IN THE AGE OF THE TABLET Single copy sales---almost all newspaper apps are available for single copy purchase. Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/eventsSunday, September 2, 12
  • 132. STORYTELLING IN THE AGE OF THE TABLET Single copy sales---almost all newspaper apps are available for single copy purchase. Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/events Revive old content in tablet format---100 years of sports in Your Country, or fashion, politics, recipesSunday, September 2, 12
  • 133. COMING VERY SOON comingsoon.ipaddesignlab.comSunday, September 2, 12
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  • 137. THANKS! mario@garcia-media.com @DrMarioRGarcia www.garciamedia.comSunday, September 2, 12