Mario Garcia

PRINT PLUS THE IMPORTANT ROLE OF PRINT WAN IFRA-KIEV-SEPT. 4, 2012Tuesday, September 4, 12

PRINT PLUS PRINT MAY BE ETERNAL.... BUT ONLY THROUGH ADAPTABILITY, REINVENTION AND SHIFTING OF ROLESTuesday, September 4, 12

PRINT PLUSTuesday, September 4, 12

PRINT PLUS The good news is that there IS a role.....Tuesday, September 4, 12

PRINT PLUS The good news is that there IS a role..... The power of disconnect!Tuesday, September 4, 12

PRINT PLUS The media quartet: each platform has a different functionTuesday, September 4, 12

PRINT PLUS The media quartet: each platform has a different function We lean forward to smaller screens We lean back with larger screensTuesday, September 4, 12

PRINT PLUS Three who add the PLUS to print!Tuesday, September 4, 12

PRINT PLUS THE WASHINGTON POSTTuesday, September 4, 12

PRINT PLUS THE WASHINGTON POST Differentiating roles of each platformTuesday, September 4, 12

PRINT PLUS THE WASHINGTON POST Differentiating roles of each platform Development of digital strategyTuesday, September 4, 12

PRINT PLUS THE WASHINGTON POST Differentiating roles of each platform Development of digital strategy A revamp of its Sunday newspaper--the 5Ws take a detour, giving way to a more analytical, contemplative printed newspaperTuesday, September 4, 12

PRINT PLUS EL TIEMPOTuesday, September 4, 12

PRINT PLUS EL TIEMPO Total content realignment, reinvention to THREE sections: what you must know what you must read what you must doTuesday, September 4, 12

PRINT PLUS Un nuevo concepto: La información se organiza en Debes Saber, Debes Hacer y Debes Leer.Tuesday, September 4, 12

PRINT PLUS Total revision of content flowTuesday, September 4, 12

PRINT PLUS WIRTSHAFTTSBLATTTuesday, September 4, 12

PRINT PLUS WIRTSHAFTTSBLATT Creating the MOBILISTA across platforms programTuesday, September 4, 12

Tuesday, September 4, 12

PRINT PLUS MANY NEWSPAPERS WILL STUDY THE ROLE OF FREQUENCY OF PUBLICATIONTuesday, September 4, 12

PRINT PLUS DOES A NEWSPAPER HAVE TO PUBLISH DAILY?Tuesday, September 4, 12

PRINT PLUS PERHAPS WE WILL SEE PRINT ONLY FOR A ROBUST WEEKEND PRODUCT, TOTAL LEAN BACK EXPERIENCETuesday, September 4, 12

PRINT PLUS IN MY VIEW, THAT NEWSPAPER WILL DO A SORT OF TANGO OF THE SERIOUS AND THE SILLYTuesday, September 4, 12

PRINT PLUS THE FUTURE IS ABOUT NETWORKED PLATFORMS, NOT ISLANDS---WITH STORYTELLING AS PROTAGONISTTuesday, September 4, 12

COMING PRINT PLUS VERY SOON comingsoon.ipaddesignlab.comTuesday, September 4, 12

THANKS! mario@garcia-media.com @DrMarioRGarcia www.garciamedia.comTuesday, September 4, 12

Mario Garcia

by WAN-IFRA on Sep 04, 2012

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