IFRA Expo 2011: Exhibitor and visitor survey results

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The results of the IFRA Expo 2011 exhibitor and visitor surveys, compared to previous years.

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IFRA Expo 2011: Exhibitor and visitor survey results

  1. 1. Michael Heipel, Executive Director Marketing and Event Management IFRA Expo 2011 Exhibitor and Visitor Surveys - Excerpt and benchmarksFreitag, 18. November 2011
  2. 2. IFRA Expo 2011 Visitor analysisFreitag, 18. November 2011
  3. 3. Which hall were you most interested in? Hamburg 2010 Hall A.1 (Systems, Software) Halls A.3/A.4 (Production technology) Vienna 2011 Hall A (Systems, Software) 52% Hall B (Production technology) 48% 51% 49% © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  4. 4. Areas of Interest of IFRA Expo visitors (%) 0 15 30 45 60 42 Presses and Printing 42 31 Prepress 32 Electronic Media 37 34 Editorial 31 33 Mailroom/distr. 21 19 IT 22 25 Consumables 21 23 Advertising 21 25 Business/Management 20 19 Industry Information 13 15 Archiving 8 7 Design 12 12 2010 Hamburg 2011 Vienna 7 4 © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  5. 5. Visitor rating of Media Port Programme Very useful 9% Not useful at all 6% Not so useful 25% Useful 60% © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  6. 6. How many exhibiting companies have you met? 30% 40% 50% 60% 70% 0% 10% 20% 46% 1-6 37,5 54% More than 7 62,4 2010 Hamburg 2011 Vienna © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  7. 7. How satisfied are you with your visit to IFRA Expo? 100% 94% 93% 94,8 89% 80% 60% 40% 20% 11% 6% 7% 2008 A-dam 2009 Vienna 5,2 2010 Hamburg 2011 Vienna 0% Not satisfied/Very dissatisfied 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna Satisfied/Very satisfied © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  8. 8. How do you rate Vienna in general as a location for IFRA Expo? 100% 95% 92,9 90% 88% 80% 60% 40% 13% 20% 10% 5% 6,7 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna Below Average/poor 2008 A-dam 0% 2009 Vienna 2010 Hamburg 2011 Vienna Good/excellent © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  9. 9. In 2012, IFRA Expo will be held in Madrid, Spain (29 – 31 October 2012, www.ifraexpo.com). Will you... Definitely attend 15% Still undecided 15% Definitely not attend 6% Rather not attend 21% Probably attend 43% © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  10. 10. Visitor quotes • The IFRA Expo is not just important for Media managers to attend but it should be a must as it helps you understand the publishing trends. Media owners get a insight on how to invest. (R. Muyimba, Nation Media Group) • "The best way I know to understand advances in the newspaper technology marketplace and to make the vendor contacts you need most." (Bruce Benson, FTI Consulting) • IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation Media Group) • IFRA Expo is reality check for publishers. (Predrag Roganovic) • "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh) • People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond to stay up to date with the technology development, its a great chance to attend seminars and workshops. (Silvio Da Glau, L‘Arena) • "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany • Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ) © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  11. 11. IFRA Expo 2011 Exhibitors analysisFreitag, 18. November 2011
  12. 12. How do you assess the quality of IFRA Expo visitors? 100 75 Good/Excellent % 50 91 87 81 73 69 25 2007 Vienna 2008 A-dam 2009 Vienna 0 2010 Hamburg 2011 Vienna Source: IFRA Expo exhibitor surveys. Answers: Good or excellent © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  13. 13. How satisfied are you with the visitor traffic on your booth? 100 75 Satisfied/very satisfied % 50 74 54 63 54 25 2008 A-dam 2009 Vienna 0 2010 Hamburg 2011 Vienna Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  14. 14. Exhibitor rating of Media Port Programme Poor Fair 0% Excellent 13% 23% Good 63% © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  15. 15. Facilities and services 2009 Vienna 2010 Hamburg 2011 Vienna100 25 50 75 0 87 80 Logistics 78 63 Telecom/Internet 55 48 48 Catering:Value-for-money 50 39 Exhibitor Services 82 82 81 Hotels:Value for money 64 75 68 Premises in general 92 93 90 © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  16. 16. Please rate the value that your company received from exhibiting at IFRA Expo 70 60 50 Good/excellent 40 65 % 61 30 55 40 42 47 20 10 2006 Amsterdam 2008 Amsterdam 0 2010 Hamburg Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  17. 17. How do you assess the market situation in our industry in general today and in the next two years? 60 52 48 48 47 45 44 43 41 40 38 38 40 37 36 34 31 % Rise / Strong Rise 27 Equal to today Decline / Strong Decline 26 21 20 14 11 15 9 10 14 02004 A-dam 2005 Leipzig 2006 A-dam 2007 Vienna 2008 A-dam 2009 Vienna 2010 Hamburg 2011 Vienna © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  18. 18. Are you planning to take part in IFRA Expo 2012 in Madrid as an exhibitor? Still undecided 35% Yes 53% No 12% © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  19. 19. Exhibitor quotes • IFRA Expo is clearly the annual trade show that works for our industry. (Steve Nilan, DTI) • The place to know what is living among the publishers and detect future trends and opportunities. (Jos Claas, 2Imagine) • IFRA Expo once again managed to provide a platform for us to meet a good number of qualified prospects and existing customers. (Kim Svendsen, cci) © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011
  20. 20. For details, please check (password: expo2011) • https://www.surveymonkey.com/sr.aspx? sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d (Exhibitors) • https://www.surveymonkey.com/sr.aspx? sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d (Visitors English) • https://www.surveymonkey.com/sr.aspx? sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d (Visitors German) © 2011 WAN-IFRA, Michael HeipelFreitag, 18. November 2011

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