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Facebook Update #DME14

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Slides from Facebook visit - 7 April as part of #DME14

Slides from Facebook visit - 7 April as part of #DME14

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Transcript

  • 1. Facebook Update 2014
  • 2. Trends News Feed Honoring 
 your content
  • 3. Trends
  • 4. Gobal Monthly Active Users Facebook users transitioning from desktop to mobile 751M 54%YOY growth Source: Facebook earnings call, May 2013
  • 5. 62%of smartphone owners consume news on their device each week, 36% do so each day Most people now use their mobile phones for news Source: Pew “State of News Media 2012”
  • 6. Facebook is an important source of mobile news Source: Pew “State of News Media 2012” 67%of smartphone owners follow news recommendations from Facebook
  • 7. Facebook is an important source of mobile news Source: Pew “State of News Media 2012” 67%of smartphone owners follow news recommendations from Facebook
  • 8. Overall, more news being discovered through Facebook Major news websites in the U.S. now 
 get 23%of external traffic from Social Source: Simple Reach, May 2013
  • 9. Facebook drives more traffic Facebook drives 2.5x more traffic than Twitter
  • 10. Content lives longer on Facebook
  • 11. Facebook drives users back to news sites Majority of people (77%) follow news links to consume the full story Source: Pew “State of News Media 2012”
  • 12. Facebook drives users back to news sites Majority of people (77%) follow news links to consume the full story
  • 13. 60%return daily 1.1B 751M Source: Facebook earnings call, May 2013
  • 14. 80M interactions about the Boston Marathon bombings on 4/15.
  • 15. News Feed
  • 16. Most time is spent on News Feed
  • 17. Most time is spent on News Feed
  • 18. Getting the most from News Feed
  • 19. Cultivate an active community for your Page •Highlight breaking news •Use a conversational tone, find your voice •Provide analysis and commentary on link shares •Ask questions & respond •Share visual content • Vary your post type
  • 20. Post shareable content The most sharable content…. •is personal •expresses identity •is visual
  • 21. Nail your headline and test relentlessly “The difference between a good headline and a bad headline can be just massive…we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.” – Peter Koechley, Upworthy
  • 22. Make your content easy to share
  • 23. Make sure your content looks great when shared
  • 24. Make sure your content looks great when shared ADDITIONAL BASIC
  • 25. iOS SDK 3.8
  • 26. ▪ People can share to News Feed and Timeline without logging in ▪ They can tag friends and places in story for additional context and distribution ▪ Developers can use custom actions to tell stories through the Open Graph Native Share Dialog
  • 27. App attribution iOS 6 Share Sheet Story attributed to iOS Native Share Dialog Story attributed to your App
  • 28. Honoring
 your content
  • 29. 24 Tiny Turtles Who Need a Reality Check! huffingtonpost.com! All these little turtles have two things in common: 1. They’re very tiny.! Wow, super tiny! Wow, super tiny! 24 Tiny Turtles Who Need...! huffingtonpost.com
  • 30. 24 Tiny Turtles Who Need a Reality Check! huffingtonpost.com
  • 31. The Four Pillars of Publishing on Facebook Create engaging content people will share, and test it Make it easy to share your content from your site Optimize OG tags so content looks great when shared Cultivate an active community for your page

  • 32. Resources for News •Portal: Case studies, best practices and more
 developers.facebook.com/media •Page: Facebook related announcements and updates facebook.com/fbmedia • Group: News, media and publishing & Facebook 
 facebook.com/groups/329990863789747

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