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Incorporating readers into the newsroom

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Espen Egil Hansen, Executive Editor, Verdens Gang, Norway

Espen Egil Hansen, Executive Editor, Verdens Gang, Norway

Published in: Travel, Technology
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  • 1. Incorporating readers  in to the news room Espen Egil Hansen Executive Editor VG, Norway @EGHAN #WPE13 #BERLIN #VG
  • 2. FORMING A NEW GOVERNMENT • Two parties • Gender • Geography • The right  People  THE PRIME MINISTER “PLAYING” SOLITAIRE
  • 3. THE GOVERNMENT  BASED ON  INPUT FROM  1100 READERS
  • 4. «The question is not  What media house is  the most innovative,  but when, if any  media house at any  time in the future  will over go VG» @EGHAN #WPE13 #BERLIN #VG Deeper understanding, credit to the newspaper
  • 5. Social media brings the story to the world @EGHAN #WPE13 #BERLIN #VG
  • 6. Keep it Long! (Documentaries work  if the story is good!) 800 000 VIEWS
  • 7. The documentary goes viral @EGHAN #WPE13 #BERLIN #VG
  • 8. 1 700 000 views @EGHAN #WPE13 #BERLIN #VG
  • 9. 13 Challenge the readers to assist us in reporting
  • 10. 14
  • 11. 15 15
  • 12. 16 Results •Within 24 hours we had pictures and information  on 40% of all Norwegian fire engines. Today we  have more than 1000 pictures. •Shared 6000 times at Facebook. Still activity and  pictures keep coming in.  •Sparked the first national public debate about  the condition on our fire departments and how  they are organized.  • Two weeks after the first article minister of justice  Grete Faremo promised fundamental changes in how  the fire departments are run.  @EGHAN #WPE13 #BERLIN #VG
  • 13. Boston Bieber How to introduce the sharing  generation to, politics, international  news and in depths information @EGHAN #WPE13 #BERLIN #VG
  • 14. Live from  iPhones and  helicopters
  • 15. Read, watch, document and share
  • 16. Kl. 17.17
  • 17. NORMAL NIGHT  (age 12‐19, % of total front page traffic)   Girls = 5% Boys = 7% BOYS 14% What Justin Bieber did for our entertainment section
  • 18. NORMAL NIGHT  (age 12‐19, % of total front page traffic)   Girls = 5% Boys = 7% BOYS 13% What Justin Bieber did for our “International” section
  • 19. If you're not covering Justin Bieber live, DON´T COMPLAIN THAT YOUR READERS ARE DYING! @EGHAN #WPE13 #BERLIN #VG
  • 20. Engaging readers in investigating journalism “MUM AND DAD THINK I AM SAFE IN THE KINDERGARTEN. BUT IS IT TRUE?”
  • 21. @EGHAN #WPE13 #BERLIN #VG
  • 22. @EGHAN #WPE13 #BERLIN #VG
  • 23. • Thousands of feed backs on e-mail and social media • 800.000 hits in the kindergarten base. • 6000 comments Results @EGHAN #WPE13 #BERLIN #VG
  • 24. Keep it even longer! @EGHAN #WPE13 #BERLIN #VG
  • 25. @EGHAN #WPE13 #BERLIN #VG
  • 26. 100 000 47 000 1,8 millioner 550 000 950 000 3,7 millioner 1 million 179 000 29 000 e-mails to 2200 sms to 2200 likes at VG Nett comments at VG Nett shares at VG Nett postings på VGD likes at Facebook Followers at Facebook Followers at Twitter @EGHAN #WPE13 #BERLIN #VG
  • 27. Can we move readers? @EGHAN #INMAWC #VGTV
  • 28. @espenegil Day by day it’s getting harder  to preserve my pessimism… @EGHAN #WPE13 #BERLIN #VG
  • 29. EXTRAS
  • 30. Collect and present Produce Share Participate Comment ENGAGEMENT
  • 31. VGs commentators Invited commentators Comments and forums ?

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