Around the World in 60 minutes - Raju Narisetti
 

Around the World in 60 minutes - Raju Narisetti

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64th World Newspaper Congress and 19th World Editors Forum

64th World Newspaper Congress and 19th World Editors Forum

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    Around the World in 60 minutes - Raju Narisetti Around the World in 60 minutes - Raju Narisetti Presentation Transcript

    • Around the world in 60 minutes Raju Narisetti Managing Editor The Wall Street Journal Digital Network USA© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Beyond Print-Online Integration Shaping the Future of the Newspaper Kiev – September 4, 2012 Raju.Narisetti@wsj.com @rajunarisetti 2© 2011 Dow Jones & Company, Inc. All rights reserved.
    • JOURNALISM MATTERS EXPERIENCING That Journalism Will Matter Even More© 2011 Dow Jones & Company, Inc. All rights reserved.
    • © 2011 Dow Jones & Company, Inc. All rights reserved.
    • Our recent past, our present and our future lies in expanding our digital audiences© 2011 Dow Jones & Company, Inc. All rights reserved.
    • The 2012 definition of a journalist’s job must include “getting more people to consume more of my journalism” 6© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Digital audiences will be ever more promiscuous, amid a proliferation of original and aggregated content, and multiple platforms.© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Can we bring new audiences to our journalism and keep an increasingly promiscuous reader coming back to our “virtual” newsroom and brand?© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Great and relevant journalism is a given. But great content is no longer enough to win. 9© 2011 Dow Jones & Company, Inc. All rights reserved.
    • To get, keep and grow audiences, newsrooms should pivot from creating great content to creating great experiences. 10© 2011 Dow Jones & Company, Inc. All rights reserved.
    • And the “experience” is where we will either win or lose journalism’s future. 11© 2011 Dow Jones & Company, Inc. All rights reserved.
    • What is the JOURNALISM experience 12© 2011 Dow Jones & Company, Inc. All rights reserved.
    • THEGOODNEWS 13© 2011 Dow Jones & Company, Inc. All rights reserved.
    • THE BAD NEWS 14© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Good (and Bad) Experiences all come at the same intersection: of content and technology 15© 2011 Dow Jones & Company, Inc. All rights reserved.
    • If newsroom leaders thought integrating print and online in the newsroom was hard, try integrating Content & Code© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Some lessons, learnings and observations from this ongoing battlefront© 2011 Dow Jones & Company, Inc. All rights reserved.
    • DEVELOPERS see Content as “stuff” and Code as “art.” JOURNALISTS see Code as “stuff” and Content as “art.” 18© 2011 Dow Jones & Company, Inc. All rights reserved.
    • The “experience” can’t come from the IT department alone: Developers are not restaurant cooks 19© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Where you sit—physically and organizationally--matters -- Architecture matters -- Titles matter -- Credit(s) matter 20© 2011 Dow Jones & Company, Inc. All rights reserved.
    • To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence. Re-thinking shelf-life matters 21© 2011 Dow Jones & Company, Inc. All rights reserved.
    • A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” 22© 2011 Dow Jones & Company, Inc. All rights reserved.
    • Streams on WSJ.com A New Way To Engage Readers With Top News & EventsStreams are a new immersive experience whichupdate in real time around events, breaking news,markets coverage and other important areas thatare core to the Journal’s reporting. It pulls contentfrom across WSJ including articles, blog posts,photos, video and Twitter to present a total view ofall the coverage.Election 2012http://on.wsj.com/bj4ci 23© 2011 Dow Jones & Company, Inc. All rights reserved.
    • WSJ.com and “The Ticker” Mobile Streams Available for iPhone and Android devices© 2011 Dow Jones & Company, Inc. All rights reserved.
    • News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.© 2011 Dow Jones & Company, Inc. All rights reserved.
    • 26© 2011 Dow Jones & Company, Inc. All rights reserved.
    • A PROMISCUOUS audience is our new reality. 27 @rajunarisetti© 2011 Dow Jones & Company, Inc. All rights reserved.
    • raju.narisetti@wsj.com @rajunarisetti© 2011 Dow Jones & Company, Inc. All rights reserved.