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Advertising Summit 2012: Because the customer wants mobile: Integrating the customer’s wishes into the advertising strategy

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Transcript of "Advertising Summit 2012: Because the customer wants mobile: Integrating the customer’s wishes into the advertising strategy"

  1. 1. Integrating the customer’s wishes into the advertising strategy • Who is the customer: advertiser & reader • From passiv to active • Examples of profitable mobile strategiesClaudia Trimde, CEO and founder, City deluxe, SpainFollow this link to watch Claudia’s presentation:http://prezi.com/wv36u09w3jq7/le-city-deluxe_ifra_2012/?auth_key=186ab4a0e1c7d8b2a7c3261f4e40643e2d47612d

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