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    Shifting from a newspapermindset to an information perspective Shifting from a newspapermindset to an information perspective Presentation Transcript

    • 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Cross-media Publishing TrendsTitle: Shifting from a newspaper mindset to an information perspective.Speaker: Ben Shaw, Chief Digital Officer, Shaw Media, USA
    • Shaw Media Shifting From Newspaper MindsetMittwoch, 12. Oktober 2011
    • Who is Shaw Media?Mittwoch, 12. Oktober 2011
    • Who is Shaw Media? Our Brand’s Promise is to Provide: Relevant Information Marketing Solutions Community AdvocacyMittwoch, 12. Oktober 2011
    • Reality Check! The US economy and our industry are creating some very real challenges….Thankfully, Shaw Media is an exciting dichotomy.It is an agile, leading-edge media company as well as a stable,people-oriented company.Above all else in tune with the needs of its readers as well its employees.Mittwoch, 12. Oktober 2011
    • What did we hope to accomplish with a new editorial system? Back in 2008, our core Multimedia Goals were to:Mittwoch, 12. Oktober 2011
    • What did we hope to accomplish with a new editorial system? Back in 2008, our core Multimedia Goals were to: 1. To transition from a newspaper perspective to an information mindset.Mittwoch, 12. Oktober 2011
    • What did we hope to accomplish with a new editorial system? Back in 2008, our core Multimedia Goals were to: 1. To transition from a newspaper perspective to an information mindset. 2. To aggressively use Multi-Media to reach those who were not in the habit of using our print offerings.Mittwoch, 12. Oktober 2011
    • What did we hope to accomplish with a new editorial system? Back in 2008, our core Multimedia Goals were to: 1. To transition from a newspaper perspective to an information mindset. 2. To aggressively use Multi-Media to reach those who were not in the habit of using our print offerings. 3. To aggressively implement Multi-Media solutions that empower Shaw Media’s content producers, and encourage participation from community consumers.Mittwoch, 12. Oktober 2011
    • What were our technology goals? 1. Streamline Moving Content Online a) Integrate and automate b) We feel that a major strength of REP is that all content starts as XML native. 2. Standardize our editorial approachMittwoch, 12. Oktober 2011
    • What were our technology goals? 1. Streamline Moving Content Online a) Integrate and automate b) We feel that a major strength of REP is that all content starts as XML native. 2. Standardize our editorial approach 3. Share resources 1. Pagination FTEs 2. Content 3. IT administration 4. Centralize editorial systems.Mittwoch, 12. Oktober 2011
    • Systems SelectionMittwoch, 12. Oktober 2011
    • Why choose a vendor that is…..? Is based far away? Doesn’t have local support? Is new to my industry sector?Mittwoch, 12. Oktober 2011
    • Why Roxen? Roxen is a veteran of an industry that we would like our (much older) industry to more closely resemble.Mittwoch, 12. Oktober 2011
    • Why Roxen? Roxen is a veteran of an industry that we would like our (much older) industry to more closely resemble. We wanted to work with a web system that was adapting back to paper as opposed to an editorial company adapting forward to the web.Mittwoch, 12. Oktober 2011
    • Why Roxen? We felt strongly that the future of the news media workflow will resemble the REP model – and we have seen a number of editorial systems follow their lead.Mittwoch, 12. Oktober 2011
    • Why Roxen? We felt strongly that the future of the news media workflow will resemble the REP model – and we have seen a number of editorial systems follow their lead. We are also certain that technology changes so quickly, we need to be a little closer to the edge.Mittwoch, 12. Oktober 2011
    • Why Roxen? We felt strongly that the future of the news media workflow will resemble the REP model – and we have seen a number of editorial systems follow their lead. We are also certain that technology changes so quickly, we need to be a little closer to the edge. Yes, Pioneers get the arrows but our editors and publishers are ready and willing to embrace change in their workflow in order to serve the shifting consumption habits of our communities.Mittwoch, 12. Oktober 2011
    • Why Roxen? We felt strongly that the future of the news media workflow will resemble the REP model – and we have seen a number of editorial systems follow their lead. We are also certain that technology changes so quickly, we need to be a little closer to the edge. Yes, Pioneers get the arrows but our editors and publishers are ready and willing to embrace change in their workflow in order to serve the shifting consumption habits of our communities. We needed a new technological approach to serve as catalyst to real change led by our companys future minded leadership.Mittwoch, 12. Oktober 2011
    • OLD WorkflowMittwoch, 12. Oktober 2011
    • NEW WorkflowMittwoch, 12. Oktober 2011
    • The TestMittwoch, 12. Oktober 2011
    • The Test SubjectsMittwoch, 12. Oktober 2011
    • The Results!Mittwoch, 12. Oktober 2011
    • ChallengesMittwoch, 12. Oktober 2011
    • Challenges 1. Change!!! 1. Transition from Quark to InDesign 1. Hardware more than LivewareMittwoch, 12. Oktober 2011
    • Challenges 1. Change!!! 1. Transition from Quark to InDesign 1. Hardware more than Liveware 3. Bandwidth at rural offices 4. Necessity for precision during automation 5. Integration with other vendors 6. Workflow load shiftingMittwoch, 12. Oktober 2011
    • Pros+ConsMittwoch, 12. Oktober 2011
    • Pros+Cons Pros: 1. All content is XML native from creation 2. Report filing from everywhere 3. Workflow flexibility 4. Sharing stories and pages between sister publications 5. Cross-posting to multiple websites from one login 6. Created an internal wire service 7. CMS for websites hosted in another stateMittwoch, 12. Oktober 2011
    • Pros+Cons Pros: 1. All content is XML native from creation 2. Report filing from everywhere 3. Workflow flexibility 4. Sharing stories and pages between sister publications 5. Cross-posting to multiple websites from one login 6. Created an internal wire service 7. CMS for websites hosted in another state Cons: 1. No text formatting or style sheets in client (originally) 2. Saved SearchesMittwoch, 12. Oktober 2011
    • Savings 1. Clicks to Publish Online: a) 40 to 3 2. Editorial in 2008 to 2011: a) 33% Decrease in Staff i. Company initiatives were supported by Roxen’s flexibility b) 68% Increase in Web Traffic i. Grew Organically & Added Multiple Online and Mobile Products 3. Capital costs: a) Editorial installs 2 to 7 b) Support cost much lowerMittwoch, 12. Oktober 2011
    • Project ResultsMittwoch, 12. Oktober 2011
    • Project Results Culturally, we are fully focused on providing Relevant Information to our communities via differentiated platforms and experiences. It has brought our local editorial cultures closer together by daily exposure to each other’s content and initiatives.Mittwoch, 12. Oktober 2011
    • Project Results Culturally, we are fully focused on providing Relevant Information to our communities via differentiated platforms and experiences. It has brought our local editorial cultures closer together by daily exposure to each other’s content and initiatives. We have moved from a newsroom + web perspective to being staffed by information specialists who publish, themselves, to different consumer pipelines. We feel that we are positioned to quickly roll out new products and workflows as industry best-practice is refined.Mittwoch, 12. Oktober 2011
    • Question + Answer Drop Me A Line: Benjamin Shaw Chief Digital Officer Shaw Media Thank You! bdshaw@shawmedia.comMittwoch, 12. Oktober 2011