Tricks to animate a Facebook fan page, generate traffic and profiles
 

Tricks to animate a Facebook fan page, generate traffic and profiles

on

  • 1,218 views

 

Statistics

Views

Total Views
1,218
Views on SlideShare
1,161
Embed Views
57

Actions

Likes
1
Downloads
21
Comments
0

3 Embeds 57

http://paper.li 31
http://storify.com 20
http://eurobioforum.eu.dev.occhio.nl 6

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tricks to animate a Facebook fan page, generate traffic and profiles Tricks to animate a Facebook fan page, generate traffic and profiles Presentation Transcript

  • 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Cross-media Publishing TrendsTitle: Tricks to animate a Facebook fan page, generate traffic and profilesSpeaker: Daniel Van Wylick, Editorial Director, Groupe Rossel, BelgiumOlivier Simonis, Partner, Qualifio, Belgium
  • powered  by  :  Tricks  to  animate  a  Facebook  fan  page  and   generate  traffic  and  profiles   September  2011   h;p://www.qualifio.com  
  • Rossel  Group  Leading  newspaper  publisher  group  in  Belgium  and  France  :    3.400.000  readers  every  day  
  • Rossel  Group   ETC…One  of  the  leading  internet  publisher  :  13.000.000  unique  visitors  every  month  
  • Rossel  Group  Use  of  Social  Networks  News  In  :    new  informaCon  tools  for  journalists  News  Out  :    new  editorial  markeCng  tool  for  editorial  teams,  community  managers  and  marketeers  
  • Rossel  Group   Use  of  Facebook   40,000  fans  on  Le  Soir,  Le  Soir  Mag…     Growing  source  of  trafic  (see  next  slide)     A;ract  new  readers     Dialogue  with  readers  and  surfers     Development  of  new  verQcal  themaQcs  (techno,  style...)  
  • Facebook  as  source  of  trafic    for  online  newspapers  =  twice  more  in  2011  than  2010.  In  average,  8%  of  trafic  of  top  online  European  newspapers  comes  from  Facebook  
  • Our  challenges  Get  the  most  of  Facebook  fans  :  how  can  we  convert  them  into  surfers  and  readers  ?  More  generally  :  -­‐   Increase  qualificaQon  of  our  audience  -­‐   Increase  number  of  registred  users  via  SSO  (single  sign  on)  -­‐   Develop  innovaQve  commercial  products  around  interacQon  and  lead  generaQon  
  • How  has  Qualifio  helped  us  We  use  the  Qualifio  web  applicaQon  to  create  and  publish  a  whole  range  of  interacQons  with  surfers  and  fans  :   PUBLISH-­‐   Quizzes   Facebook Fan pages-­‐   Contests    -­‐   Polls   web site ou CMS-­‐   QuesConnaires  -­‐   Surveys  -­‐   VoCngs   Dedicated mini sites-­‐   Tests  -­‐   Etc.   Mobile and tablets sites
  • ObjecQves  Editorial  :  -­‐   Animate  our  sites  and  Fan  pages  -­‐   Create  original  content  and  interacQons  -­‐   Increase  trafic  and  page  views  MarkeQng:  -­‐   Rapatriate  Facebook  fans  into  our  own  databases    -­‐   Increase  trafic  and  page  views  -­‐   Increase  number  of  registered  profiles  and  opQns  -­‐   Increase  cross  trafic  and  cross  opQns  between  our  different  site  -­‐   Increase  surfers  and  readers  saQsfacQon  with  regular  saQsfacQon  surveys  
  • ObjecQves  Commercial  Increase  turnover  by  easily  implemenQng  new  adverQsing  products  :  -­‐  Sponsored  contests  and  surveys  -­‐   CoregistraQon  (opQns  for  partners)  -­‐   Lead  collecQons  
  • Case  studies  
  • Cannes  Quizz  ParQcipants    4,620  New  Fans  Generated  2,300    
  • PoliQcal  Poll  ParQcipants    15,918  Page  views  143,262  Results  published  in  the  newspaper  
  • Musical  Quizz   ParQcipants     25,236   Page  views   580,428  
  • PoliQcal  Quizz   ParQcipants     29,614  in  24h   Page  views   681,122   This  acQon  created  a   buzz  on  Twi;er  in  the   Belgian  media  
  • Sponsored  Contest   ParQcipants     10,825   Revenues   6,500  EUR