Measuring interaction in digital publications

781
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
781
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Measuring interaction in digital publications

  1. 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Innovative AdvertisingTitle: Measuring interaction in digital publicationsSpeaker: Ed Hewett, Manager of Digital Analytics,Omniture Business Unit, USA
  2. 2. Measuring Interactions in Digital Publications Ed Hewett, Digital Publishing Analytics, Adobe© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  3. 3. Metrics provided by Condé Nast and Adobe Digital Publishing Suite 1000+© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  4. 4. Digital publications unlock new opportunities© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  5. 5. We’re here, now what?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  6. 6. Three reasons metrics matter for digital publications Run Your Business Engage Users Generate Revenue reporting & research personalize & optimize ad sales & operations© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  7. 7. Metrics aren’t just about reporting, you must take action Digital Magazine Content Views (in millions) 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  8. 8. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  9. 9. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  10. 10. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  11. 11. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  12. 12. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  13. 13. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  14. 14. Currency metrics for digital publicationsUnique ReadersReading SessionsContent ViewsTotal Time Spent What Metrics Do You think should be included?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  15. 15. Adobe’s audience certification program App SDK Digital Publications Adobe Tag Your Sites, Publications, & Apps + Your Data + Enforced Implementation Standards Consistent, comparable measurement + Industry Standards MRC, IAB, … = Certified Audience Data© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  16. 16. Adobe’s audience certification program My Digital Pub Readers per© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  17. 17. YOU’RE INVITED Come join the conversation tabletmetrics@adobe.com© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×