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Measuring interaction in digital publications

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  • 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Innovative AdvertisingTitle: Measuring interaction in digital publicationsSpeaker: Ed Hewett, Manager of Digital Analytics,Omniture Business Unit, USA
  • 2. Measuring Interactions in Digital Publications Ed Hewett, Digital Publishing Analytics, Adobe© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 3. Metrics provided by Condé Nast and Adobe Digital Publishing Suite 1000+© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 4. Digital publications unlock new opportunities© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 5. We’re here, now what?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 6. Three reasons metrics matter for digital publications Run Your Business Engage Users Generate Revenue reporting & research personalize & optimize ad sales & operations© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 7. Metrics aren’t just about reporting, you must take action Digital Magazine Content Views (in millions) 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 8. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 9. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 10. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 11. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 12. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 13. Case Study: Condé Nast© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 14. Currency metrics for digital publicationsUnique ReadersReading SessionsContent ViewsTotal Time Spent What Metrics Do You think should be included?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 15. Adobe’s audience certification program App SDK Digital Publications Adobe Tag Your Sites, Publications, & Apps + Your Data + Enforced Implementation Standards Consistent, comparable measurement + Industry Standards MRC, IAB, … = Certified Audience Data© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 16. Adobe’s audience certification program My Digital Pub Readers per© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 17. YOU’RE INVITED Come join the conversation tabletmetrics@adobe.com© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

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