Media Port 2012, Session 5: HTML5 Cross-platform Publishing
 

Media Port 2012, Session 5: HTML5 Cross-platform Publishing

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Media Port 2012, Session 5: HTML5 Cross-platform Publishing Media Port 2012, Session 5: HTML5 Cross-platform Publishing Presentation Transcript

  • Session: Tablet & Mobile Trends IITitle:  HTLM5 Cross‐platform publishing: dream or reality?Speaker: Johan Mortelmans, Digital Innovation Manager, CorelioDanny Lein, Founder & CEO,Twipe
  • HTML5 Cross‐platform publishing:  dream or reality? Word Publishing Expo 2012 – Media Port – 31/10/2012
  • Agenda• About Corelio & Twipe• Web or app?• Case studies View slide
  • Corelio PublishingBiggest newspaper publisher in Belgium+ Magazines – television – radio – freesheets   View slide
  • De Standaard Growth trough innovation 7% digital  subscribers
  • 0 – 1 – 7 Strategy0. News! Instant.  Web & mobile.  Free content        1. In depth. Analysis. Reporting.  Print & tablets.  Paid content7.Magazines. Print & tablets. Paid content
  • Mobile & tablet publishingPartnership with Twipe Mobile
  • NextGen HTML5 Tablet Publishing AW AR D  W IN NI NG • Responsive Design • Intelligent Templates • Rich Content • HTML5 Technology
  • Cost efficient SaaS Solution
  • Feature rich turnkey solution
  • Key facts+30 publishing apps+500k app installations+800k publication downloads per month+3 mio unique visitors per month
  • Agenda• About Corelio & Twipe• Web or app?• Case studies
  • Increasing diversity in tablet  devices and OSSource: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
  • Windows 8: a game changer?Microsoft is very serious about thisVery large installed base: 1 bio users worldwideFocus on Touch devices
  • Key Challenges of publishing on  smartphones and tablets OS Cross‐Platform User  Screen Size /  Interface Tactile Responsive Resolution
  • ‘Best of both worlds’: hybrid apps• Native functionality: • Discovery • Downloading (background) • Navigation • Push notifications• Web functionality: • Content presentation (responsive) • In‐page navigation
  • Agenda• About Twipe• Web or app?• Case studies
  • Case Study: Real‐time news on smartphone iPhone Android Mobile Site
  • Case: De Standaard on  Android & Windows8
  • DEMO – De Standaard on Windows 8
  • Key learnings• Hybrid app development is a cost‐effective  strategy for cross‐platform publishing• Combination of a variety of competences and skills  is required (HTML5 / Javascript, Objective C,  Android, C#,…)• “100% pure” cross‐platform HTML5/JS is a dream• Performance tuning is hard in native apps; it is  extremely though in web apps• Testing is a nightmare: due to the device and OS  diversity, it impossible to test every use case  scenario on every device
  • Q&AContact details: Danny Lein Johan Mortelmans Founder & CEO Digital Innovation Manager danny.lein@twipemobile.com johan.mortelmans@corelio.be @TwipeMobile