Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
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