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The Awesome Marketing ROADMAP to profit


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The internet has a staggering collection of opportunities to market your businesses. But it has come at a price – you can easily become overwhelmed by the magnitude of what can and should be done. It …

The internet has a staggering collection of opportunities to market your businesses. But it has come at a price – you can easily become overwhelmed by the magnitude of what can and should be done. It is also no longer effective to develop marketing as a series of stand-alone campaigns. Marketing should be a process.

We've designed a marketing ROADMAP that will help you plot a journey for your marketing. As an introduction to this ROADMAP we've created this presentation to explain how all the dots connect into a single process. It is a journey of which the end destination will always be an increase in success and profits.

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  • 1. The awesome Marketing and Sales ROADMAP to profit
  • 2. Five steps to success. To be successful at online sales and marketing you need to look after five key areas: - You need a strong, clearly defined brand.
  • 3. - You need to attract attention.
  • 4. - You need to retain attention on the brand.
  • 5. - You need to convert that attention to sales.
  • 6. - You need to increase the transaction value per customer.
  • 7. Let’s look at each key area in more detail: 1. A STRONG BRAND A strong brand creates a sense of expectation which boosts the effectiveness of your sales and marketing efforts.
  • 8. To create a strong brand you need to: Clearly define your position in the market place (what you do, how you do it and what the benefit are)
  • 9. Create a memorable, meaningful and likable brand personality which people can relate to
  • 10. Offer an engaging brand experience that connects with people on an emotional level.
  • 11. 2. ATTRACT ATTENTION Without the ability to attract attention you will be invisible to any lead generation opportunities.
  • 12. To attract attention you need to: Do things differently so you get noticed.
  • 13. Offer superior, accessible and affordable solutions.
  • 14. Be where your prospects are looking for answers.
  • 15. Engage with you prospects. Remember, as you are busy building a relationship you are not selling yet. Your products should stay at home.
  • 16. 3. RETAIN ATTENTION You need to retain people’s attention to give you time to build meaningful relationships and be there when they are ready to buy.
  • 17. To retain attention you need to: Create a place where people can reliably find answers to their needs.
  • 18. Facilitate engagement so people start participating.
  • 19. Foster self-expression so people have a fulfilling experience and feel valued.
  • 20. Now, as a trusted thought leader, prospective clients will ask you to present your solution to their problem.
  • 21. 4 CONVERSION Attention has little value unless you apply the art and science of converting that attention into sales.
  • 22. To convert attention you need to: Heighten awareness of the prospective client’s problem.
  • 23. Expose the impact of that problem.
  • 24. Create a vision of the solution.
  • 25. Build trust in your ability to solve the problem.
  • 26. 5. TRANSACTION VALUE To maximise the ROI from your marketing efforts you need to increase the transaction value per customer.
  • 27. Sell on value, not on price.
  • 28. Upsell.
  • 29. Cross-sell.
  • 30. Nurture each relationship.
  • 31. The roadmap is a process of continually identifying the weakest areas in the chain and strengthening them.
  • 32. We’re going to make a brave attempt to go into even more detail now …
  • 33. BRANDING - Define the brand position.
  • 34. - Create brand personality.
  • 35. - Create a formula for an engaging brand experience.
  • 36. CAPTURE ATTENTION - Set up content sources.
  • 37. - Create high value content.
  • 38. - Distribute content across multiple channels, both online and off-line.
  • 39. - Generate initial awareness through advertising, press releases, etc.
  • 40. - Engage with the audience.
  • 41. RETAIN ATTENTION - Create social media communities on Facebook, Twitter, LinkedIn, SlideShare, etc.
  • 42. - Create ‘stickiness’ on your website with a newsletter, blogging, apps, presentations, etc.
  • 43. CONVERSION - Empower your website for sales with solution selling (Pain, Impact, Vision)
  • 44. - Know you client and personalise your content accordingly. Look at the DISK profile system.
  • 45. - Create effective calls to action.
  • 46. - Upsell, cross-sell and sell again. TRANSACTION VALUE
  • 47. Empower all sales with high impact content and presentation.
  • 48. All the above feeds into your revenue generation processes. Strengthen them continually. PROFIT
  • 49. Track, test, measure and improve everything all the time.
  • 50. Trying to get your head around the whole Roadmap will blow your mind.
  • 51. We have a list of questions to get you started on working out which areas on the roadmap requires priority attention.
  • 52. Thank you for watching this WAKSTER presentation. You can access the list of questions and download the free ROADMAP flowchart from the website.
  • 53. Brought to you by WAKSTER Masters of Visual Communication Liked this presentation? We can do the same for you!