App Store SEO Strategies and Tips

SEO Strategies
Mastering The App Store

The Discovery Game
App Store growth has exploded over the past 3 years.
Source: asymco.com

Plenty of SEO opportunities
There are a tremendous amount of opportunities to utilize SEO thinking in promoting your app in the app store including:
Icon
Title
Description
Keywords
Category

Icon and Title
Icon: Compare it to the Favicon for the web.
What makes one different from another?
Provides instant recognition
Title: Easy to remember, instant brand recognition.
If possible, incorporate a keyword into your app title.

Description and Keywords
Description: The App Store does not use description when matching users search queries to results.
Still consider keywords however as the description pages are indexed by the major Search Engines.
Keywords: Most important tag when submitting to Apple.
Apple began using descriptions to match queries with results but has now turned to keyword matching

Keywords
Unlike traditional SEO, the keyword tag holds swignificant power in the App Store. Keep these things in mind:
Do not use the app’s name or your company in the keyword. By default queries including the name are linked to your app.
Use the auto suggest feature to discover what users are searching frequently.
Make sure the category you choose fits.

Don’t Rest On Your Laurels
Like any SEO efforts, the SEO game is always changing and adapting.
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App Store SEO Strategies and Tips

by W3i on Feb 07, 2011

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