SEM X SEO Search Engine Management

Search Engine Management Search engine marketing is the overall process of combining the processes of search engine optimization (SEO) and pay-per-click advertising (also called SEM). While the results of SEO and SEM appear on the same page of search engine results, the underlying processes to get each result there are very different from each other. Which one is better? Both are necessary and complementary to operate an effective web marketing presence. SEO has strengths that SEM doesn´t and vice versa, but the combination of them makes the two processes very powerful. Choosing SEO or SEM will depends on the client´s marketing objectives, budget and urgency

Search engine marketing is the overall process of combining the processes of search engine optimization (SEO) and pay-per-click advertising (also called SEM). While the results of SEO and SEM appear on the same page of search engine results, the underlying processes to get each result there are very different from each other.

Which one is better? Both are necessary and complementary to operate an effective web marketing presence. SEO has strengths that SEM doesn´t and vice versa, but the combination of them makes the two processes very powerful.

Choosing SEO or SEM will depends on the client´s marketing objectives, budget and urgency

SEO X SEM SEO ( Organic Search Results) SEM ( Pay per click)

SEO (Organic Search Results) Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. SEO is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking. SEO is all about: Making sure that the major search engines understand what text and other content exists on your pages Making the search engines “crawlers” (i.e. the ‘robots’ that crawl the web looking for information to index) notice you Ensuring that they like your website better than other pages with the same information Use relevant keywords that are coherent with search queries, site content and meta keywords Work on HTML optimization: Meta Keywords, URLs in the website Keep Fresh, unique and constantly updated Content Develop Website promotion and link popularity strategies

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. SEO is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking. SEO is all about:

Making sure that the major search engines understand what text and other content exists on your pages

Making the search engines “crawlers” (i.e. the ‘robots’ that crawl the web looking for information to index) notice you

Ensuring that they like your website better than other pages with the same information

Use relevant keywords that are

coherent with search queries, site content and meta keywords

Work on HTML optimization: Meta Keywords, URLs in the website

Keep Fresh, unique and constantly updated Content

Develop Website promotion and link popularity strategies

SEO The most recognized Search Engines are: Google, Yahoo, MSN, Bing, Ask Jeeves and AltaVista. Strategy SEO Process SEO Compliance - Site Structure recommendations - Meta tags/content Link Building Link analysis Link to relevant sites & blogs Site Analysis Web Analytics Competitor analysis Submission Search engines Directories

The most recognized Search Engines are: Google, Yahoo, MSN, Bing, Ask Jeeves and AltaVista.

Link Building

Link analysis

Link to relevant

sites & blogs

Site Analysis

Web Analytics

Competitor analysis

Submission

Search engines

Directories

SEM Search engine marketing (also called SEM or PPC), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Pay per Click advertising is a 100% measurable media. You will have specific data and reporting that will detail how many time your ads appear, how many people clicked on your ad(s) and how many people converted to become customers if you are measuring sales or captured leads. This means that you will have immediate ROI information. The most recognized Pay Per Click Search Engines are: Google AdWords Program Yahoo! Search Marketing Solutions MSN AdCenter

Search engine marketing (also called SEM or PPC), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Pay per Click advertising is a 100% measurable media. You will have specific data and reporting that will detail how many time your ads appear, how many people clicked on your ad(s) and how many people converted to become customers if you are measuring sales or captured leads. This means that you will have immediate ROI information.

The most recognized Pay Per Click Search Engines are:

Google AdWords Program

Yahoo! Search Marketing Solutions

MSN AdCenter

SEM Create relevant Keywords & Ad Groups Use Reporting tools to measure results Refine campaign; Keep what works Test Ads & Keywords PPC Management Process