WHAT WOMEN WANTSURVEY RESULTS
GLOBAL  7/9/2012                         2             Highly Confidential
Global Overview                                                                Age Breakdown                              ...
Global Country Breakdown                                           India1%              0%                                ...
Time & Consumption  How much time do you                              On average, how much timespend using television, pri...
Mobile BehaviourBesides voice and text, what                           Is your [time spent on]is your primary use for your...
Mobile Content     What type of content do you                                  What would you like to see          enjoy ...
Men – Comparisons                                                         Besides voice and text, what           Age Break...
Men – Content Comparisons       In general what type of                                    On average, how much time      ...
INDIA  7/9/2012                         10             Highly Confidential
India Overview                                                                    Age Breakdown                           ...
Time & Consumption  How much time do you                               On average, how much timespend using television, pr...
Mobile BehaviourBesides voice and text, what                            Is your [time spent on]is your primary use for you...
Mobile Content     What type of content do you                                 What would you like to see          enjoy w...
Men – Comparisons                                                       Besides voice and text, what         Age Breakdown...
Men – Content Comparisons       In general what type of                                      On average, how much time    ...
UNITED STATES  7/9/2012                         17             Highly Confidential
United States Overview                                                               Age Breakdown                        ...
Time & Consumption  How much time do you                             On average, how much timespend using television, prin...
Mobile BehaviourBesides voice and text, what                       Is your time spent on mobileis your primary use for you...
Mobile Content       In general what type of                                    What would you like to see        content ...
Men – Comparisons                                                        Besides voice and text, what         Age Breakdow...
Men – Content Comparisons       In general what type of                                        On average, how much time  ...
For millions of people around the world,                                                Vuclip is an essential part of the...
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Vuclip What Women Want-Mobile Video Survey

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Vuclip conducted a five-day survey to uncover the mobile viewing habits and preferences of women worldwide. We received responses from 39,230 women from 176 countries that wanted their voices heard.

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Vuclip What Women Want-Mobile Video Survey

  1. 1. WHAT WOMEN WANTSURVEY RESULTS
  2. 2. GLOBAL 7/9/2012 2 Highly Confidential
  3. 3. Global Overview Age Breakdown Over 55Purpose: Gather Insights On Women 36-55 5%Platform: Vuclip WAP 7%Target: Female Users, GlobalStart Date: June 1st Under 18 23%End Date: June 6thDuration: ~5 Days/135 Hours 26-35 20%Responses: 39230 Women, Self-IdentifiedLength: 8 Questions, 46 ChoicesResponse Rate: 39700 Total, 6970 Usable/Day 18-25 45% 7/9/2012 Highly Confidential 3
  4. 4. Global Country Breakdown India1% 0% Saudi Arabia 7% United States 1% 0% 6% Canada 1% United Kingdom1% Philippines 1% 32% Nigeria1% 2% Indonesia Malaysia 2% Bangladesh 2% Pakistan UAE 3% Hong Kong 3% Mexico South Africa 3% Kuwait 4% Brazil 10% Russia 6% Vietnam Costa Rica 6% 8% Unknown Other 7/9/2012 Highly Confidential 4
  5. 5. Time & Consumption How much time do you On average, how much timespend using television, print do you spend viewing mobile and/or radio media? content each day? More More Less than than 2 Less than than 2 15 15 Hours Hours Minutes 22% Minutes 29% 26% 26% 1 to 2 15 to 30 Hours 15 to 30 1 to 2 30 Minutes 30 15% Minutes Hours Minutes 15% Minutes 18% 15% to 1 Hour to 1 Hour 15% 19% 7/9/2012 Highly Confidential 5
  6. 6. Mobile BehaviourBesides voice and text, what Is your [time spent on]is your primary use for your mobile viewing increasing? mobile? 7% 8% No 9% Business 19% 19% Communication Entertainment Info On The Go Leisure Yes 57% 81% 7/9/2012 Highly Confidential 6
  7. 7. Mobile Content What type of content do you What would you like to see enjoy watching? more of on mobile? (Select All That Apply) (Select All That Apply)Amazing/Wacky 3830 Amazing/Wacky 4165 Cute/Funny 5754 Cute/Funny 5756 Gossip/Celeb 4372 Gossip/Celeb 4486 How-To 2822 How-To 3270Lifestyle & Home 4399 Lifestyle & Home 4489 Movies 15713 Movies 14851 Music 11758 Music 11948 News 4448 News 4363 Sports 4385 Sports 4175 TV Soaps 5318 TV Soaps 5171 Other 5616 Other 5527 0 5000 10000 15000 20000 0 5000 10000 15000 20000 7/9/2012 Highly Confidential 7
  8. 8. Men – Comparisons Besides voice and text, what Age Breakdown36-55 Over 55 is your primary use for your 3% 8% mobile? Under 18 19% 5% 6% 6% 26-35 15% Business 23% Communication Entertainment Info On The Go Leisure 18-25 68% 47% 7/9/2012 Highly Confidential 8
  9. 9. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 17922 Cute/Funny 23185 More Gossip/Celeb 14548 than 2 Less than How-To Hours 15 12030 22% MinutesLifestyle & Home 15717 29% Movies 66457 Music 48553 1 to 2 News 23376 Hours 15% 30 15 to 30 Sports 35039 Minutes Minutes TV Soaps 16620 to 1 Hour 16% Other 26578 18% 0 20000 40000 60000 80000 7/9/2012 Highly Confidential 9
  10. 10. INDIA 7/9/2012 10 Highly Confidential
  11. 11. India Overview Age Breakdown Over 55Purpose: Gather Insights On Women 36-55 5% 6%Platform: Vuclip WAPTarget: Female Users, IndiaStart Date: June 1st Under 18 24%End Date: June 6th 26-35Duration: ~5 Days/135 Hours 17%Responses: 12982 Women, Self-IdentifiedLength: 8 Questions, 46 ChoicesResponse Rate: 12800 Total, 2300 Usable/Day 18-25 48% 7/9/2012 Highly Confidential 11
  12. 12. Time & Consumption How much time do you On average, how much timespend using television, print do you spend viewing mobile and/or radio media? content each day? More More than 2 Less than than 2 Less than Hours 15 Hours 15 23% Minutes 19% Minutes 31% 1 to 2 31% 1 to 2 Hours Hours 13% 30 30 14% 15 to 30 15 to 30 Minutes Minutes Minutes to 1 Hour Minutes to 1 Hour 16% 18% 19% 16% 7/9/2012 Highly Confidential 12
  13. 13. Mobile BehaviourBesides voice and text, what Is your [time spent on]is your primary use for your mobile viewing increasing? mobile? 7% 8% No 9% 20% 16% Business Communication Entertainment Info On The Go Leisure Yes 60% 80% 7/9/2012 Highly Confidential 13
  14. 14. Mobile Content What type of content do you What would you like to see enjoy watching? more of on mobile? (Select All That Apply) (Select All That Apply)Amazing/Wacky 1088 Amazing/Wacky 1127 Cute/Funny 1590 Cute/Funny 1604 Gossip/Celeb 1130 Gossip/Celeb 1154 How-To 784 How-To 871Lifestyle & Home 1272 Lifestyle & Home 1244 Movies 5033 Movies 4920 Music 3381 Music 3423 News 1162 News 1111 Sports 1333 Sports 1239 TV Soaps 1661 TV Soaps 1657 Other 1894 Other 1836 0 2000 4000 6000 0 2000 4000 6000 7/9/2012 Highly Confidential 14
  15. 15. Men – Comparisons Besides voice and text, what Age Breakdown36-55 Over 55 is your primary use for your 2% 6% mobile? Under 18 4% 21% 5% 26-35 5% 20% 13% Business Communication Entertainment Info On The Go Leisure 18-25 73% 51% 7/9/2012 Highly Confidential 15
  16. 16. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 6563 Cute/Funny 8776 More Gossip/Celeb 5573 than 2 Less than How-To 3963 Hours 15Lifestyle & Home 19% Minutes 5838 Movies 27287 1 to 2 33% Music 19405 Hours News 8775 14% 30 Sports 13026 Minutes 15 to 30 TV Soaps 6134 to 1 Hour Minutes Other 10299 17% 17% 0 10000 20000 30000 7/9/2012 Highly Confidential 16
  17. 17. UNITED STATES 7/9/2012 17 Highly Confidential
  18. 18. United States Overview Age Breakdown Over 55Purpose: Gather Insights On Women 36-55 4% 8%Platform: Vuclip WAPTarget: Female Users, US Under 18Start Date: June 1st 17%End Date: June 6thDuration: ~5 Days/135 Hours 26-35Responses: 2700 Women, Self-Identified 21%Length: 8 Questions, 46 ChoicesResponse Rate: 2700 Total, 480 Usable/Day 18-25 50% 7/9/2012 Highly Confidential 18
  19. 19. Time & Consumption How much time do you On average, how much timespend using television, print do you spend viewing mobile and/or radio media? content each day? More More Less than Less than than 2 than 2 15 15 Hours Hours Minutes Minutes 29% 24% 29% 27% 1 to 2 1 to 2 15 to 30 Hours 15 to 30 30 30 Minutes Hours Minutes 14% Minutes Minutes 17% 14% 14% to 1 Hour to 1 Hour 14% 18% 7/9/2012 Highly Confidential 19
  20. 20. Mobile BehaviourBesides voice and text, what Is your time spent on mobileis your primary use for your viewing increasing? mobile? 7% 8% No 6% Business 22% 18% Communication Entertainment Info On The Go Leisure Yes 61% 78% 7/9/2012 Highly Confidential 20
  21. 21. Mobile Content In general what type of What would you like to see content do you enjoy more of on mobile? watching? (Select All That Apply) (Select All That Apply) Amazing/Wacky 363 Amazing/Wacky 385 Cute/Funny 517 Cute/Funny 490 Gossip/Celeb 369 Gossip/Celeb 370 How-To 285 How-To 306Lifestyle & Home 393 Lifestyle & Home 396 Movies 1396 Movies 1292 Music 1004 Music 978 News 427 News 387 Sports 443 Sports 386 TV Soaps 458 TV Soaps 433 Other 532 Other 543 0 500 1000 1500 0 500 1000 1500 7/9/2012 Highly Confidential 21
  22. 22. Men – Comparisons Besides voice and text, what Age Breakdown36-55 Over 55 is your primary use for your 2% 8% mobile? Under 18 13% 4% 6% 26-35 5% 20% 15% Business Communication Entertainment Info On The Go Leisure 18-25 70% 57% 7/9/2012 Highly Confidential 22
  23. 23. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 2698 Cute/Funny 3332 More Less than Gossip/Celeb 2023 than 2 15 How-To 1749 Hours MinutesLifestyle & Home 2185 23% 24% News 3386 Movies 9284 1 to 2 15 to 30 Music 6817 Hours 30 Minutes Sports 5250 17% Minutes 17% TV Soaps 2130 Other to 1 Hour 3916 19% 0 2000 4000 6000 8000 10000 7/9/2012 Highly Confidential 23
  24. 24. For millions of people around the world, Vuclip is an essential part of theirJudith Coley daily lives.VuclipVice President, Marketing We serve video on-the-fly, on any device, and in any country, providing unparalleled reach for our partners.jcoley@vuclip.com+1 415 350 1983Try us out on your phone: m.vuclip.com

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