One Globe Edu Survey Summary

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One Globe Edu Survey Summary

  1. 1. MOBILE VIDEO FOR AND BY THE PEOPLE Vuclip and Education Around the World
  2. 2. Vuclip’s Education Survey Age 80,000 responses 3% 8% over 3 days 23% Under 18 24% 18 to 25 26 to 35 36 to 55 42% Over 55 7 questions, 27 choices 2/7/2013 2
  3. 3. Obstacles to education today… Globally • 47% of people overall said it’s money 35% 47% • 9% of people said school is too far away • 9% of people said it’s access to teachers 9% • Only a little over a third of people said that 9% they didn’t experience any obstacles, so that means we have a lot of work to do as a global communityIn India 35% Insufficient Money More than half of 51% School Is Far respondents said money is Access To Teachers the main obstacle to getting 7% 7% Nothing Stops Me an education 2/7/2013 3
  4. 4. What would be your learning goals? Globally 14% 40% Career development was the number 33% one choice*, beating out “for fun,” 17% “finish school” and “teach kids.” *All respondents 18 yrs and older 11% 49% 31% 9%In India 11% 33% Career development is particularly important to India Learning Goals males and females 45% 11% in the 18-25 ages For fun Finish school Goals In Ages 18 - 25 Career development Teach kids 2/7/2013 4
  5. 5. Where would you most prefer to learn?Globally 29% said mobile versus 25% at schoolIn IndiaOnly 18% said that they wouldprefer to learn in a school 25% At Homecompared to the 25% globally At Schoolwho answered this way. 9% 48% On Computer 18% On MobileThe Indian audience skews evenmore open to learning at home,on mobile and on computers. 2/7/2013 5
  6. 6. How interested would you be in education through your phone?Globally More than half of people said “very interested.” Specifically 65% of males; 51% of females 14 12 Very % 51 10% 9% Interested % Somewhat 23 % 65% Interested % Not Very Interested 16% And when you look at males under 17, this number grows to 84%. This is a huge audience for mobile education. In India 67% said they were interested and the under 17 age range for both genders this number were 59% females; 88% of males. 2/7/2013 6
  7. 7. Top 15 countries most interested inmobile phone learningBangladesh 85% Philippines 85% Pakistan 82% India 82% Nigeria 81% Malaysia 80% Canada 80% Indonesia 77% Saudi Arabia 76% UAE 76% UK 75% US 75% Iran 74% Brazil 74% Mexico 67% % of survey respondents
  8. 8. What we need to do to democratize education access:1. Dropping prices of tablets and smart-phones2. Offer easy to consume content in a way that is suited for mobile e.g. creating clips that are 10 minutes or less3. Make the user experience engaging by adding elements of fun4. New business models that bring down the cost of receiving an education 2/7/2013 8
  9. 9. About the Vuclip Education Portal• Audience: K-12 + higher education• Content from Khan Academy K-12 and MIT Higher Education Algebra American Civics Biology Core Geometry Calculus Multivariable Calculus Vector Arithmetic Applied Probability Aircraft Systems Engineering 2/7/2013 9
  10. 10. Thank YouVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035
  11. 11. Mobile Video: Bridging the Gap• English in Action (EiA) project in Bangladesh uses mobile to teach English - anticipate that more than 25 million people will be involved by 2017• “The New York times earlier this year published a list of ways schools could encourage the use of the cellphones in education.• GSMA mobile industry body found that “Education is one of the three biggest priorities in life for the young people surveyed [in developing worlds], with 39% naming it as their key priority.” 63% of youths surveyed believed that they could learn through even a basic mobile device. 2/7/2013 11

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