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November 2012 Global Video Insights
 

November 2012 Global Video Insights

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    November 2012 Global Video Insights November 2012 Global Video Insights Presentation Transcript

    • Global Video Insights • November 2012 For millions of people around the world,  Vuclip is an essential part of their daily lives. We deliver video on-the-fly, on any device,  and in any country, providing unparalleled reach for our partners.
    • 2Global Video Insights • November 2012 Hello and welcome to this month’s Global Video Insights Report. There’s no arguing the cultural and practical importance of social media. Just recently, Hurricane Sandy hit the east coast of America. Social media services Twitter, Facebook, and Instagram updated people on storm-related news, kept them in touch with friends and family, and even helped to support victims in the aftermath of the storm. And the hurricane is just one example of the power of social media. When you combine the virtues of social media with the engagement inherent to mobile video, you hit on something that is truly magic. A recent Vuclip survey of more than 200,000 people in India, Indonesia, UAE and the U.S. showed that a large number of respondents already share mobile video socially. This has tremendous implications for the way that we connect with each other. I hope you think this is as exciting as we do. This week at Vuclip we were thrilled to celebrate our Series D fundraising led by SingTel Innov8, a new strategic investor, and existing investors NEA and Jafco Ventures. Check out our announcement and new corporate website here. I hope you enjoy this month’s report. Cheers, Judith Coley Vice President, Marketing Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 3Trends in Social Media and Mobile VideoWe recently surveyed our global users on their social media habits. Over seven days we collected more than 200,000 responsesfrom India, Indonesia, the U.S. and UAE. We specifically tracked the most used social media platforms, how frequently people usesocial media, and how likely they are to share mobile videos via social media. See below for the results. Which Social Media Platforms Do You Use? India 46.4% 10.1% 5.8% 29.6% 5.5% 9.4% Social media popularity remains the same no matter which country you focus on. Facebook Indonesia 54% 16.6% 3.8% 28.4% 3.7% 5% is clearly king. Beyond the massive reach of Facebook, it’s interesting to note that Google+ captures more users than Twitter in these U.A.E. 46.7% 17.4% 6.1% 27.5% 5.9% 8.5% four key markets. U.S.A. 60.7% 13.8% 4.7% 28.6% 4.9% 8.2% Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 4 4Trends in Social Media and Mobile Video How Often Do You Use Social Media? India   India   India   United  Arab  Emirates   India United Arab Emirates 10% Several  Times  imes  A  Day   Several  T A  Day   9% Several   Several  Times  A  Day   9% Daily   Daily   12% 28% Daily   Times  A  Day   39% Several  Days  Aays  A  Week   Several  D  Week   Several  Days  A  Week  We also charted 10%the frequency of Weekly   Weekly   11% Weekly  social media usage. Daily  Indonesia has the 10% Monthly   Monthly   8% Monthly  most social users – 22% Seldom/I  Dont   ont   Seldom/I  D 32% Seldom/I  Dont  42% said that they usesocial media severaltimes a day. Indonesia,India and UAE all had Indonesia   Indonesia   Indonesia United  States   United  States   United Statesmore than 60% ofmobile users checkingin with social media at 13% 11% Several  Times  A  Day  Day   Several  Times  A   Several  Times  imes  A  Day   Several  T A  Day  least once per day. 10% Daily   Daily   8% 42% Daily   Daily   30% Several  Days  A  WA  Week   Several  Days   eek   Several  Days  Days  A  Week   Several   A  Week   12% Weekly   Weekly   10% Weekly   Weekly   10% Monthly   Monthly   Monthly   Monthly   10% 19% 25% Seldom/I  Dont  ont   Seldom/I  D Seldom/I  Dont   ont   Seldom/I  D Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 5 5Trends in Social Media and Mobile VideoDo You Use Social Media to Share Mobile Video? India   India   India United  Arab  Arab  Emirates   United   Emirates United Arab Emirates   11% 13% Yes   Yes   Yes   49% Yes  We know that social media use for 30% No   No  sharing mobile video is hot, because 59% No   No   No,  But…*   38% No,  But…*  we see that more than 65% of No,  But…*   No,  But…*  mobile videos on Vuclip are sharedsocially. Our survey confirmed whatwe’ve seen over the past few years.The majority of our respondentssaid that they either share mobile Indonesia   Indonesia   United  States  video socially or would if theirmobile video provider supported Indonesia United  States   United Statestheir social networks. 9% 15%*…I would if the mobile video providersupported my social network. Yes   Yes   Yes   42% Yes   33% No   No   58% No   No   No,  But…*   No,  But…*   No,  But…*   43% No,  But…*   Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 6Spotlight on India The Indian comedy-drama English Vinglish marked a successfulFilm director, producer and comeback of evergreen actressscreenwriter Subash Ghai, Sridevi after a 14-year sabbatical.also known as the “showman” Not only did the movie teach Top India Searchesof Hindi cinema is back with many homemakers how to speak November 2012‘Kaanchi’. Famous for his rich English, but it also turned out to bethemes, we’ll see what this a tale of women’s empowerment. 1 Ek Tha Tiger Songsgrandiose director offers with The movie did well in India and 2 English Vinglishhis latest musical love story. In overseas by registering more than 3 Bollywood UnpluggedOctober, ‘Kaanchi’ ranked #8 in 360,000 searches on mobile videosour top India searches. in just two weeks on Vuclip’s 4 Sunny Leone Starlight Cinema portal. 5 T20 World Cut 6 Katrina Kaif 7 Cricket Top 10 India Videos Yash Chopra, Bollywood’s King of Romance, left an indelible mark on the cinema world. 8 Kaanchi 1 Jab Tak Hai Jaan - Challa Song After his passing, we saw a massive influx 9 Emraan Hashmi of interest in his last film ‘Jab Tak Hai Jaan’. 10 Salman Khan 2 Gangs of Khasseypur The film grabbed three out of our top four 3 Jab Tak Hai Jaan - Saans Song spots. His death left his fans yearning for clips November 2011 from their favorite film-maker throughout 4 Jab Tak Hai Jaan Trailer 1 Dirty Picture the month. A very popular song, ‘Pairo mein 5 1920 Evil Returns Bandhan Hai’, from his movie ‘Mohabbatein’, 2 Sonakshi Sinha Exclusive Interview landed at #8 in the top ten videos list. 3 RaOne 6 Ritz 4 Vidya Balan 7 Navrai Maajhi Song Promo While romances and dramas continue to 5 Katrina Kaif entice Indian movie audiences, horror Mohabbatein - Pairon Mein 6 Poonam Pandey 8 Bandhan Hai flicks have gradually started to make their moves. Directed by Vikram Bhatt, ‘1920 Evil 7 Force Movie Salman, Priyanka to Star in 9 Show Together Returns’ is a quasi-sequel of the 2008 film 8 Jagjit Singh 10 Talaash Theatrical Trailer ‘1920’. The scary movie had a great opening 9 Salman Khan weekend and grabbed fifth position in the 10 Madhuri Dixit top 10 India videos this month. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 7Spotlight on UAE Our most-watched video in the UAEThis October was the season of Hajj, which this month wasmeans “pilgrimage.” Muslims of the world about Sheikhturned their hearts towards Mecca, Saudi Zayed leading aArabia. It is one of the largest pilgrimages Top UAE Searches poetry-themedin the world, and one that every able- November 2012 seminar, includingbodied Muslim must carry out at least a discussion with 1 Rites Of Pilgrimageonce. With Hajj as a demonstration of the a group of poets 2 Ritualsolidarity of the Muslim people, it’s no and renownedsurprise that our top search this month was 3 Pakistan intellectuals.“rites of passage” and that many of our ten 4 Cricketvideos were about this massive pilgrimage. 5 Bangladesh 6 Dance 7 WWE Top 10 UAE Videos Another of the most watched videos 8 Hollywood Trailers this month was about Hajj and 1 Sheikh Zayed and Poetry Eid-ul-Adha. This clip illustrated the 9 Perod Abdurrahman Saqafi 2 Tomorrow is a School Day experience of “the smallest person 10 Kim Kardashian on earth” arriving in Saudi Arabia Shortest Man on Earth Going November 2011 3 to Hajj from Pakistan with his family to begin his pilgrimage in Mecca. The video 1 Lindsay Lohan 4 Going to Hajj depicts the local people greeting him 2 Muammar Gaddafi 5 Saudi Kids Singing with warmth and curiosity. 3 Britney Spears 6 Sugar in Coke 4 Kim Kardashian Also in the top ten for this 7 20 Most Beautiful Pictures 5 Ashley Tisdale month, this interesting 6 Jwoww 8 Car with Strongest Brakes clip shows an experiment conducted to show how much 7 Steve Jobs 9 Cake Hard to Eat sugar is in one can of soda. This 8 Marco Simoncelli clip garnered a lot of views on 9 Dance 10 Mr. Beanbastic social networks throughout the 10 Hihd Hamad Middle East. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 8Spotlight on Indonesia Indonesian dangdutFrom Ayu Ting Ting to Luna Maya to singer Ayu TingBunga Citra, female actresses and Ting tops our listsingers top our most popular searches of searches this month. This former Top Indonesia Searchesin Indonesia. The appearance ofGangnam Style in the number two slot child model and November 2012demonstrates the staying power of wedding singer rose The Hobbit - An 1this viral tune. And fictional polar bear to fame over the Unexpected JourneyBernard Bear earns a special honor for last year for her 2 Ungusecuring two of the top ten most-viewed song “Alamat Palsu” 3 NOAHmobile video spots on our list. (“Fake Address”). 4 Naruto 5 Ibrahimovic Radio Galau FM The 6 Movie Top 10 Indonesia Videos Bernard stars in a 7 Tiger JK series of animated 1 Ghost Stories 8 Alicia Keys shorts centered on a 2 PSY - Gangnam Style fictional polar bear. 9 Super Junior This bumbling bear 10 Kristen Stewart 3 Man Have A Tail? brings slapstick humor November 2011 to mobile devices in 4 Bernard Bear Nanak 1 Ayu Ting Ting Indonesia and beyond. 5 Super Backkom - Bernard Bear 2 Luna Maya 3 Naruto 6 Ronaldinho Ronaldo Ibrahimovic 4 Julia Perez 7 Shaun The Sheep? Soccer remains a huge favorite with 5 CherryBelle mobile video audiences globally. The 8 AFV: Sporting Issues past few years have been fraught 6 Marco Simoncelli with change for Ronaldinho, but the 7 Suster Keramas 9 Gooooal Brazilian soccer playmaker continues 8 Sarah Azhari 10 Top 10 For Laughs to draw the eyes and excite the 9 Bunga Citra Lestari hearts of viewers everywhere with 10 7 Ikans his marvelous play. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month
    • 9Spotlight on the U.S.A. This popular ColombianGood news! Justin Bieber is singer-songwriter,back after taking a month off dancer, record producer,from our list of top searches choreographer and model can add “top Top U.S.A. Searchesin September. We wereconcerned that his celebrity searched for celebrity November 2012was waning but he remains on mobile video” to her 1 Hollywoodon the list with Shakira, list of accomplishments.Beyonce and Kim Kardashian. Shakira will be one to 2 Selena Gomez watch as she kicks off 3 Shakira her new gig as a judge 4 Beyonce on the U.S. singing 5 Megan Fox competition, The Voice. 6 Kim Kardashian 7 Nicki Minaj American Idol Top 10 U.S. Videos A fun montage 8 Lionel Messi 2012 of Top Ten Dance 9 Hulk Hogan 1 Jersey Shore Gals Give Advice Movies captivated audiences by 10 Justin Bieber 2 Pink Biography featuring classic Kim Kardashian Practices flicks from 3 November 2011 Her Spanish Singing in the 4 Top 10 Dance Movies 1 Hollywood Rain to Saturday Night Fever and 2 WWE 5 Carly Rae Jepsen Bio Flashdance. 3 Lindsay Lohan Gangnam Dance Takes Over 6 4 Britney Spears Seoul Streets Resident Evil 6: Everything Mobile video again 7 5 Beyonce You Should Know demonstrates how powerful a 6 Justin Bieber 8 XLJ Ultimate At Jaguar medium it can be when it comes Playboy Party to branding. This clip shows a 7 Kim Kardashian 9 Get The Katy Perry Look: party at the Playboy Mansion 8 Steve Jobs Makeup Tutorial for the XJL Jaguar and includes 9 Rihanna 10 Batman Vs. Spider-Man commentary from rapper and 10 Muammar Gaddafi producer Wyclef Jean. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month