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Global Video Insights - January 2013

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  • 1. Global Video Insights • January 2013With increased mobile video consumption comes stunninginsights into the minds of consumers worldwide. We knowwhat users are searching for, what country they’re in, andwhat devices they’re using. When we aggregate that data,it makes for a compelling snapshot of trends in the mobileworld. Welcome to Global Video Insights from Vuclip.
  • 2. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com2Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthGlobal Video Insights • January 2013Happy New Year and welcome to this month’s Global Video Insights Report!We’re kicking things off by unveiling our Global Device Rankings for Q4 2012.While Apple’s iPhone remains a winner, Samsung’s Galaxy S III was a majormover this quarter, and RIM’s Blackberry handsets remain popular.We’ve also included our annual Clippie Awards. Our vibrant community of mobilevideo enthusiasts has voted on the best of the best from 2012. In a surprisingreversal, Whitney Houston outclassed PSY’s “Gangnam Style” in the U.S. with herclassic “I Will Always Love You.” Check out the rest of the winners in our report.And as always, we’ve included monthly top mobile video searches and views inIndia, Indonesia, UAE and the U.S.Enjoy!Judith ColeyVice President, Marketing
  • 3. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com3Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthGlobal Device Rankings: Q4 2012At the top of the list, there were no notable changes, and the iPhone remained dominant. Apple’sdevice was followed by a basket full of Blackberry handsets. Below the top 10, the previousquarter saw Android’s continued growth thanks to Samsung, led by the Galaxy S III which leapteighteen spots in just three months. Feature phones continued to slide while Samsung’s low-endAndroid handsets, the Galaxy Y and Galaxy Ace, moved up our list. Nokia had one bright spot - thevenerable Nokia E72 rose five spots against all odds. However, this was not a rally for Symbian as awhole, as the newer Nokia 5233 fell ten spots, perhaps indicating that the basic hardware featuresof the older E72 have a lasting appeal that the conventional touchscreen 5233 lacks.Up from last quarter Down from last quarter • Change of five or moreQ4Rank DeviceQ3Rank1 iPhone 12 BlackBerry 8520 33 BlackBerry Bold 9780 24 BlackBerry 9300 45 BlackBerry 9900 66 BlackBerry 9700 57 Samsung GT-I9100 88 Nokia C3-00 79 Samsung Galaxy S III 2710 Nokia E5 1011 BlackBerry Torch 9800 912 Apple iPad 1113 BlackBerry Bold 9790 1414 BlackBerry 9360 1515 Nokia C5-00 1916 Nokia C1-01 1317 Nokia X2-01 1218 Samsung Galaxy Y 2319 Nokia E6 1720 Nokia E72 2521 Nokia N73 2022 Samsung Galaxy Ace S5830 2623 Nokia 2700 Classic 1824 Nokia 5800 XpressMusic 2425 Nokia 5130 XpressMusic 2126 Nokia 5233 1627 Nokia C2-03 2228 Nokia X2-02 NR29 Nokia 6120 classic 3030 Nokia E71 28•••••••Samsung Galaxy YNokia C2-03Nokia E72Nokia C3-00Samsung Galaxy S IIINokia X2-01Nokia 5233Nokia 2700 Classic18105 5 5Q4 2012 Movers45 5
  • 4. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com4Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthDecember was an ode to superstarVidya Balan who marched to thebeat of her own drum. Her weddingto longtime boyfriend and UTV chiefSiddharth Roy Kapur was classy andtasteful, similar to her choices in movieroles. Credited for breaking stereotypesin Bollywood, the National Awardwinning actress featured among boththe top searches as well as top videosfor the month. Congratulations Vidya!Spotlight on India Leading man Salman Khancontinues to give otherB-Town actors a run fortheir money by consistentlydelivering blockbusterhits. The overwhelminglypopular sequel, ‘Dabangg2’, dominated the box officeyet again. With Vuclip, thefilm was just as successful,claiming the #1 searchposition this month.Top India SearchesTop 10 India Videos1 Khiladi 786 Faces Ban2 Dabangg 2 - Review3Lights, Camera, Action:Making of Dabangg 2!4 B Towns Foreign Babies5Vidya Balan is now Mrs.Siddharth Roy Kapur6Bollywood’s Hottest New Pairsof 20127Imran Khan: Matru Ki Bijlee KaMandola Exclusive Interview8 Talaash Review9 Hottest New Faces Of 201210 Kareena Kapoor Photo ShootBollywood’s Hottest New Pairs of 2012, profilingonscreen chemistry of film stars, appealedto Indian mobile audiences to make it one ofthe most watched videos of December. Pairedtogether for the first time on screen, Shah RukhKhan-Katrina Kaif; Imran Khan-Kareena KapoorKhan; Arjun Kapoor-Parineeti Chopra and RanbirKapoor-Ileana D’ Cruz danced their way intomillions of hearts across the country.Imran Khan, India’s leading ladies’ man,will be seen with the gorgeous AnushkaSharma in the upcoming flick ‘Matru KiBijlee Ka Mandola’ which has alreadybecome the talk of the town. For the firsttime, Imran will step out of his comfortzone and designer clothes to play therole of a Haryanvi. The film ranks #7 inthe top India videos this month.1 Dabangg 22 Khiladi 7683 Bollywood Unplugged4 Cricket5 Salman Khan6 Kareena Kapoor7 Talaash8 Katrina Kaif9 Vidya Balan Wedding10 Mahesh BabuDecember 20121 Katrina Kaif2 Sonakshi Sinha3 Dirty Picture4 Jacqueline Fernandez5 Deepika Padukone6 Kareena Kapoor7 Mallika Sherawat8 Bodyguard9 Aishwarya Rai10 Cricket World CupDecember 2011
  • 5. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com5Global Video Insights • January 2013 • Sign up to receive Global Video Insights each month1 Hollywood News2 Dubai Shopping Festival3 Best of 20124 New Year’s Eve5 WWE6 Syrian Uprise7 Hindi Songs8 Mohamed Abdo9 Egyptian Revolution10 Abdul Halim HafizDecember 20121 Blake Lively2 Lindsay Lohan3 Justin Bieber4 Marco Simoncelli5 Jwoww6 Marvadi Songs7 Ashley Tisdale8 Mailanchi9 Dance10 Mehad HamadDecember 2011The holidays were top ofmind this month for mobilevideo viewers in UAE. Santa,Christmas shopping and NewYear’s video searches andviews were quite popular.Spotlight on UAE One of the top searchterms for Decemberwas “Best of 2012.”It seems that viewerswere searching forthe best across a widerange of topics. Tomeet this interest,Vuclip dedicated aspecial channel on ourMiddle East page thatfeatures the top videosof the past year.Top UAE SearchesTop 10 UAE Videos This concert of Arabicmusical icon Abdul HalimHafiz is a classic video that isvery popular in the MiddleEast. It’s been watched overand over since its originalproduction in black andwhite format.The Qur’an and Science clip shows howthe holy book and science are connected.It illustrates how the Qur’an explains thebenefits of olives and figs, describing theirmany health benefits, and how they canbe used for medicinal purposes. The videoalso shows that these claims have beensubsequently validated by modern science.1 After Earth Official Trailer2 Mr. BeanBastic3 Shakira Gave Birth to a Baby Boy!4WWE Brock Lesnar DestroyJohn Cena5 Qur’an and Science6 No Comment7 Top 5 Jodis Of 20128 Abdul Halim Hafiz9Isa: Mursi is SquanderingEgypt’s Wealth10 Treating Headache in Africa
  • 6. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com6Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthDue out in May 2013, StarTrek Into Darkness is highlyanticipated. In this film, CaptainKirk and the crew of the U.S.S.Enterprise are tasked withleading the deadly manhunt tocapture the party responsible foran attack and settle an old score.Spotlight on the U.S.A.Opening in mid-December of 2012,The Hobbit was oneof the year’s mostanticipated films.We expect clips andsearches relatedto this epic fantasyadventure film seriesto play a big role inmobile video in 2013.This former child actor hasmanaged to escape the clichéperpetuated by Lindsay Lohan(see #3 top search) and hasbeen a key cast member of along, successful and diverse listof films. This focus has garneredScarlett Johansson manyindustry accolades.The news in the U.S. around thisholiday season was anything butlight, with an elementary schooltragedy and the fiscal cliff looming.Viewers turned to mobile video forescape. “Hollywood” and “funnyvideos” were the top searches.Celebrities continued to dominatethe rest of the searches, as well asthe top clips viewed.Top 10 U.S. Videos1Top 10 Sexiest Female Singers:Modern Edition2Lana Del Rey: Bio & Origins of‘Video Games’ Singer32012 In Review: Stories ThatTurned Heads4Scarlett Johansson Bio: From TheHorse Whisperer To The Avengers5Amazing - Eagle Snatches Kid:Real Or Fake?6 Top 10 Hottest Movie Moms7 Photoshoot - Carrie-Ann8Top 10 Michael Jackson’sThriller Trivia 9 Bird Poops On Sleeping Man10Star Trek Into Darkness:New Trailer1 Hollywood2 Funny Videos3 Lindsay Lohan Arrested4 Madonna5 Beyonce6 Justin Bieber7 Taylor Swift8 Jennifer Lawrence9 Rihanna10 The HobbitDecember 20121 Lady Gaga2 Kim Kardashian3 Nicki Minaj4 Shakira5 Family Guy6 Michael Jackson7 Justin Bieber8 Drake9 Lil Wayne10 NarutoDecember 2011Top U.S.A. Searches
  • 7. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com7Global Video Insights • January 2013 • Sign up to receive Global Video Insights each month1 Vanishing On 7th Street2 Noah3 Naruto4 Nikita Mirzani5 Suster Keramas6 Lionel Messi7 Luna Maya8 Tiger JK9 Super Junior10Radio Galau FMThe MovieDecember 20121 Jennifer Lopez2 Ariel Peterpan3 Naruto4 Julia Perez5 Luna Maya6 Ayu Ting Ting7 Suster Keramas8 Anggun C S9 Katy Perry10 Sarah AzhariDecember 2011Indonesia’s top views andsearches for this month reveala melting pot of interests fromIndonesian music, to Americancartoons and movies, to theJapanese comic hero Naruto. Theholidays were also clearly top ofmind with two of the top viewsfocused on spreading cheer.Spotlight on IndonesiaNoah is an Indonesian pop rock band. They are wellknown in Indonesia for their simple lyrics, catchybeats and band member Ariel’s voice. The band haspopped up this month as number two on the list of topsearches for mobile video in Indonesia.Top Indonesia SearchesTop 10 Indonesia Videos In this mobile video titled“It’s Magic”, Criss Angelperforms a magic trickwith a live audience thatgets an extreme reaction.Criss is an Americanmagician and illusionist.As it is in many placesaround the world,soccer is immenselypopular in Indonesialive and in person, aswell as on mobile video.1 It’s Magic 2 Jingle Bells3Flashmob Orchestre SymphoniqueDans La Rue (Som Sabadell)4 Gangnam Style5 Airform6 Hand7 Zap Spion8Merry Christmas & Happy NewYear 20139 Tom & Jerry - Muscle Beach Tom10 Juventus Soccer
  • 8. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com8Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthGossipAmitabh BachchanBack with RekhaBollywood Movie ReviewEk Tha TigerLehren ReviewSportSachin Tendulkar-World Record 200 RunsHollywood TrailerLife of PiBollywood NewsAamirs Dhoom 3Look RevealedNewsChris Gayle andthe Injured GirlSongMashallah Full Song -Ek Tha Tiger*Bollywood TrailerJab Tak Hai Jaan Trailer** Please note that this content is only viewable in India due to legal limitations.Clippie Awards 2012We’re unveiling our second annual Clippie Awards. Withinthe more than 25 million mobile video views served byVuclip around the world every day, there’s an elite group ofexceptionally engaging clips. We tapped into our vibrant, activecommunity of mobile video consumers in India, Indonesia andthe U.S. to help us determine the best of the best.India Best AdvertisementSamsung Galaxy Tab 2Bollywood StarsPriyanka Chopra hatesEarly Mornings!Bollywood ClipsFirst Look Of Dabangg 2
  • 9. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com9Global Video Insights • January 2013 • Sign up to receive Global Video Insights each monthIndonesia Best MusicPSY - Gangnam StyleMost ShockingAmazing Car TheftBest PerformanceGreat ItalianMotorbike DisplayTop FunnyNeng Neng Nong NangNeng Nong Indonesia Idol2012Most Strangekuntillanak.3gpTie: Best AdvertisementLG: TajemnicaSupermodelekTie: Best AdvertisementBERNAS - Chinese NewYear Commercial -Family Reunion Dinner“Sek Fan” EnglishArtisticLight PaintingTop Cute/SweetMother’s Day SandDrawing & MusicUnited States Top Trailer/TeaserTwilight BreakingDawn Pt 2Best MusicWhitney Houston -I Will Always Love YouBest SportsUsain Bolt Wins 2ndConsecutive Olympic100 GoldTop Game ReviewResident Evil 6:Everything YouShould KnowTop FunnyiPad CuttingboardMost Strange OrShockingGrandma to Give Birth toHer GrandchildBest AdvertisementJaguar Presents XJLUltimate at JaguarPlayboy PartyScandal/GossipJersey ShoreCrazy WeekendTechnologyLamborghini Gallardo:Test Drive and Profile

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