December 2012 Global Video Insights
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December 2012 Global Video Insights

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December 2012 Global Video Insights December 2012 Global Video Insights Presentation Transcript

  • Global Video Insights • December 2012 With increased mobile video consumption comes stunning insights into the minds of consumers worldwide. We know what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. Welcome to Global Video Insights from Vuclip.
  • 2Global Video Insights • December 2012 Hello and welcome to this month’s Global Video Insights Report. According to eMarketer’s “US Digital Media Usage: A Snapshot of 2013,” major growth is expected in video viewing on mobile devices. They expect a nearly 20% increase in mobile video viewers in the US alone in the next year. In addition, engagement metrics for mobile video users are remarkable. AdColony and Nielsen recently reported that mobile video advertising elicits brand recall 4.8 times higher than online and 5.8 times higher than TV. These reports of growth and engagement are spot on with what we are seeing at Vuclip as well. And we’re able to drill down and find out more about these consumers – what they are searching for and viewing, their device purchase intentions and who they admire when it comes to political leaders and celebrities. We’ve included a sampling of all of this in this month’s report. Enjoy! Happy Holidays, Judith Coley Vice President, Marketing Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 3The World Has Gone Crazy for Tablets: Holiday Purchase IntentionsIn November, Vuclip surveyed tens of thousands of mobile video users about tablets. We gaugedpurchase intentions, favorite brands, and who will be getting a gadget this holiday season. You’llsee that the U.S., U.K. and Canada are all on the same page. Tablets are hot this holiday seasonand “self-gifting” is equally popular! What brand will you buy? 29% Apple 22% Samsung 49% Other 32% Apple 34% BlackBerry 34% Other 32% Apple 32% BlackBerry 36% Other Who will you buy it for? 62% Self 25% Family 13% Friend 76% 76% 74% 9% 67% Self 24% Family Friend 65% 17% Family 9% 59% 74% Self Friend 57% What is the most important feature? 26% Brand 7%* 67% Other 28% Brand 7%* 65% Other 30% Brand 3%* 67% Other *Screen Size I plan to purchase this holiday season I plan to make this purchase by December 25 More than 20,000 unique users in the U.S. responded; nearly 9,000 in the U.K. and approximately 17,000 in Canada. Users were provided with seven multiple-choice questions and had the option to participate or opt out. No incentives were provided for responding. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 4 4India’s Leadership Icons 2012As the year comes to a close,we uncovered India’s favoriteleadership icons in 2012. Morethan 47,000 votes poured in forIndia’s most admired businessleaders, politicians and athletes. Ratan Tata Septuagenarian Ratan Tata emerged as India’s business icon. In the world of sports, 22-year- old Badminton ace Saina Nehwal continued her winning streak and topped cricket’s 39-year old master blaster Sachin Tendulkar as the Saina Nehwal leadership icon in sports category. Taking a big leap this year into mainstream politics, Rahul Gandhi was the obvious choice among our respondents. However, a surprise Preetha Reddy came in the women leaders category when Apollo Hospitals’ MD Preetha Reddy got more votes than Nita Ambani, Ekta Kapoor and Rahul Gandhi Ritu Kumar! Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 5 5India’s Bollywood Icons 2012When looking at thisyear’s favorite icons inIndia, how could weleave Bollywood behind? Khans may have their clout, but no one beats the Shahenshah! At 70, Amitabh Bachchan proved that he still rules Bollywood, especially when it comes to the hearts of India’s mobile users. Amitabh Touted as the Meryl Streep Bachchan of India, Bollywood’s first female superstar, Sridevi Aditya Chopra too left Kareena, Vidya and Katrina behind to make a solid comeback as India’s most admired actress this year. Sridevi While we too would have placed a blindfolded bet on AR Rahman as the favorite music composer, male playback singer Sonu Niigaam and filmmaker Aditya Chopra emerged as India’s heartthrobs in a tight finish. AR Rahman Sonu Niigaam Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 6 6India’s Hollywood Icons 2012Looking to the leadingstars of Hollywood, hereare the most-admiredTinseltown stars. Angelina Jolie Angelina Jolie was voted as the most admired Hollywood actress while Johhny Depp was the hottest Hollywood actor of 2012. The most-admired female singer title went to Lady Gaga, owing to the huge success of her albums, Johhny Depp the launch of her very own social Bruno Mars network, and her philanthropic spirit this year. American singer-songwriter Bruno Mars, who recently performed at the annual Victoria’s Secret Fashion Show, emerged as the most admired male singer of 2012. Lady Gaga Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 7Spotlight on India If Khans were in the limelight this year, our Khiladi AkshayThe perfectionist Aamir Khan is Kumar was not far behind. Hisback in action with his latest release recent action-comedy movie,Talaash, securing fourth position in Khiladi 786 made an entry at Top India Searchesthe top India searches this month. the box office. While we willThe psychological suspense thriller December 2012 have to wait and watch tomade a fantastic showing at the box see if this film gives another 1 Jab Tak Hai Jaanoffice in the first week of its release. blockbuster to the film industry 2 Bollywood UnpluggedSeems like 2012 has been a great year or plunges into the backseat,for the film industry with big hits such 3 WWE it has already pushed Akshayas SRK’s Jab Tak Hai Jaan, Aamir’s Kumar into the top India 4 TalaashTalaash and Salman’s Ek Tha Tiger. searches on mobile this month. 5 Son of Sardaar 6 Akshay Kumar NDTV Entertainment Top 10 India Videos Salman Bhai is back in his role as 7 News - English Chulbul Pandey to grab the top 8 Katrina Kaif 1 First Look Of Dabangg 2 position in mobile video views 9 Ajmal Kasab this month for the first looks of 2 Aishwarya Turns 39 10 Khiladi 786 Dabangg2. Life of Pi, Talaash and Ajmal Kasab Hanged at Pune’s Son of Sardaar too were usual 3 Yerawada Jail This Morning December 2011 suspects in the top ten videos, but 4 Life of Pi interestingly, it was Aishwarya’s 39th 1 Dirty Picture 5 Dare Devil Katrina birthday that made it to the second 2 Sonakshi Sinha spot on this month’s top videos. 3 Rockstar Top Stars Of The Year Salman 6 And Kareena 4 Kareena Kapoor Sexy Monica Bedi Dazzling On For once, Bollywood took a 7 5 Malaika Arora Khan The Ramp backseat as the nation had more 8 Talaash Theatrical Trailer serious issues to unite on. Ajmal 6 Dabang Kasab, the only surviving attacker 7 Desi Boyz 9 End Of Khan War of 26/11 was hanged and buried at 8 Katrina Kaif Yerwada Jail in Pune. Mobile users 9 Jacqueline Fernandez 10 Rani Tu Mein Raja Son Of Sardaar stayed glued to their phones to 10 Sunny Leone catch the latest updates. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 8Spotlight on UAE The Pilot Prank video,Our most-viewed for the month of which was createdNovember is a video called (roughly by a viewer using thetranslated): “Wisdom lies behind the story Vuclip Producer Appof the bridge.” This story is about two on iPhone, made our Top UAE Searchesbrothers who own a piece of land together top video views for December 2012and eventually have a falling out. One of this month. The video 1 Pakistanthem hires a builder to erect a wall on his shows a small aircraftside so he doesn’t have to see his brother. pilot pretending 2 BangladeshNot heeding his directives, the builder to be unconscious. 3 WWEbuilds a bridge instead that connects both This prank fools the 4 Indiaparts of the land together, which ultimately cameraman with 5 Cricketbrings the two brothers together again. hilarious results. 6 Hollywood Gossip 7 Kim Kardashian Top 10 UAE Videos It’s no wonder that this 8 Hollywood Trailers video made the top videos of 9 Love Life Aur Lahore 1 Story of the Bridge November in UAE. The video 10 Jennifer Lopez, Dubai 2 Loyal to My Country UAE depicts the amazing rotation of one of Dubai’s signature 3 Wasim Yousif-Religion skyscrapers and the people December 2011 of UAE take evident pride in 1 Ashley Tisdale 4 Pilot Prank this accomplishment. 2 Marco Simoncelli 5 Young Scientist from UAE 3 Jwoww 6 Story of Indian Muslim Man 4 Bhojpuri 7 Dubai Rotating Tower 5 Bangla Song Young Scientist from UAE is a local video 6 Kim Kardashian 8 TV Show Tash Ma Tash documentary about a young boy whose 7 Mallu father is unable to walk. The boy did his 9 Black Magic in Morocco own research in the hope that he could 8 Bangla 10 Treating Headache in Africa help his father walk. With the help of a 9 Shakira doctor, he comes up with an invention 10 Marvadi Songs that is currently under development. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 9Spotlight on Indonesia American actressWhat do cricket, DJ Tiesto and Tom Mila Kunis is hot inand Jerry have in common? They Indonesia these days.all fascinate Indonesian mobile Perhaps it’s because she and boyfriend Top Indonesia Searchesvideo consumers. And they joinglobal pop sensation Rihanna, Ashton Kutcher had December 2012Breaking Dawn actress Kristen a romantic holiday in 1 CricketStewart and People’s Sexiest Man Bali late this summer. 2 HollywoodAlive 2012 Channing Tatum as topsearches for this November. 3 Funny videos 4 Shakira 5 Mila Kunis 6 Tom and Jerry Top 10 Indonesia Videos 7 Tiesto Kagemu’s ‘Black Sun’ synchronizes projected 8 Rihanna Kagemu-Black Sun Hip Hop Paris 1 video with Japanese dance. 9 Channing Tatum Performance Flashmob Orchestre Symphonique Artist Nobuyuki Hanabusa 10 Kristen Stewart 2 dans la rue (Som Sabadell) and dancer Katsumi 3 Car Accident Sakakur, together known as December 2011 Kagemu, have since been 4 Porky Pig in “Scaredy Cat” an inspiration to other 1 Agnes Monica 5 Prank- Scary Snowman artists, including Beyoncé. 2 SEA Games 2011 3 Paris Hilton 6 Top 10 Party Science Stunts 4 Naruto 7 Jerome Murat Kicking off with the warning: 5 Luna Maya “Naked flames and flying 6 Julia Perez 8 Super Human Strength crockery can be dangerous,” Professor Richard Wiseman’s 7 Suster Keramas 9 Bernard Bear Ngakak Top 10 Party Science Stunts 8 Miranda Kerr 10 The Twilight Saga: can help you boost your 9 Raffi Ahmad Breaking Dawn - Part 2 arsenal of party tricks. 10 Sarah Azhari Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
  • 10Spotlight on the U.S.A. Olivia Munn is aBiographies of young female U.S. newcomer to our list.actresses are big this month, earning Of late, she is a seriesfour of the top ten coveted spots for regular on Aaron Top U.S.A. Searchestop mobile video views. And Hollywood Sorkin’s HBO seriesand celebrities are still the most actively December 2012 The Newsroom as thesearched on mobile video, with musicians character Sloan Sabbith, 1 Shakiraand actors taking all of the top slots. the network’s financial 2 Mila Kunis news reporter. 3 Rihanna 4 Channing Tatum 5 Kristen Stewart 6 Daniel Craig 7 Kim Kardashian Top 10 U.S. Videos Red hot young actress Jennifer 8 Olivia Munn Lawrence started out her career Miley Cyrus: Biography of Hannah 9 Justin Bieber 1 Montana Singer and Actress by playing leading roles on TV, as well as in the independent films 10 Beyonce Jennifer Lawrence Bio: Star of 2 The Hunger Games The Burning Plain and Winter’s Kristen Stewart Bio and Bone, for which she received December 2011 3 Acting Origins nominations for the Academy Anne Hathaway Bio: “Princess 1 Kim Kardashian 4 Award, Golden Globe Award, and Diaries” to “The Dark Knight Rises” the Screen Actors Guild Award. 2 Kristen Stewart 5 Top 10 Dance Crazes 3 UFC 6 Extreme Motorcycle Stunt 4 Pamela Anderson Newly married star Anne Hathaway 5 Michael Jackson 7 Photoshoot - Carrie-Ann has played a number of memorable 6 Justin Bieber 8 Professional Thief Robs 4 People roles in films such as Brokeback on Stage 7 Beyonce Mountain, The Devil Wears Prada 9 Rihanna Rocks Victoria’s Secret and the Princess Diaries. She 8 Britney Spears Fashion Show also has been nominated by the 9 Twilight: Breaking Dawn 10 Zlatan Ibrahimovic’s Incredible Goal Academy for Best Actress for her 10 Rihanna role in Rachel Getting Married. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month