Consumer Habits & Lifestyles Survey
Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right awa...
India Results
Overview – India                                  GenderTarget:          All Users, Global                                ...
When you are considering an important      INDIApurchase, what do you do?          females                                ...
When you are considering an important                                                       INDIApurchase, what do you do?...
Have your friends ever criticized you                   INDIAfor using your phone around them?            females         ...
Have your friends ever criticized you                                            INDIAfor using your phone around them?   ...
Have you ever been ashamed                             INDIAto let people see your phone?                females          ...
Have you ever been ashamed                                                           INDIAto let people see your phone?   ...
The first thing that people                     INDIAnotice about me most is:             females                         ...
The first thing that people                                                          INDIAnotice about me most is:        ...
Thank You / Judith Coley               jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035
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Consumer Habits Survey Summary - India

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  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Consumer Habits Survey Summary - India

    1. 1. Consumer Habits & Lifestyles Survey
    2. 2. Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Askmy friends for their opinions OR Go to the store2. Have you ever been criticized by your friends for using your phone when you are withthem?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, Idon’t care about that4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car5. Gender:Male OR Female6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
    3. 3. India Results
    4. 4. Overview – India GenderTarget: All Users, Global 14%Start Date: February 23rdEnd Date: February 27th MaleDuration: 4 Days/96 Hours FemaleResponses: 40,631 UniqueLength: 6 Questions, 22 Choices 86%Response Rate: 10,157/Day Age 3% <18 7% 18-25 31% 20% 26-35 36-55 56< 39%
    5. 5. When you are considering an important INDIApurchase, what do you do? females 23% 15% 49% 15% 11% 13%8% 66% males 14% 10% 7% 69%
    6. 6. When you are considering an important INDIApurchase, what do you do? Under 18 18 - 25 26 - 35 5% 6% 18% 19% 3% 15% 13% 57% 59% 86% 10% 9% 36 - 55 Over 55 Look up information on my phone right away 21% 25% Wait until I get to my computer to research 12% Ask my friends for their 57% 7% 58% opinions 10% 10% Go to the store
    7. 7. Have your friends ever criticized you INDIAfor using your phone around them? females 25% 47% 15% 17% 28% 68% males 14% 15% 71%
    8. 8. Have your friends ever criticized you INDIAfor using your phone around them? Under 18 18 - 25 26 - 35 5% 21% 19% 7% 21% 22% 58% 59% 88% 36 - 55 Over 55 21% 20% No, they’re on their phones also Yes, they think I’m rude 18% 23% 61% 57% Sometimes, if I am too obvious
    9. 9. Have you ever been ashamed INDIAto let people see your phone? females 26% 36% 19% 20% 18%14% 56% 11% males 18% 13% 60% 9%
    10. 10. Have you ever been ashamed INDIAto let people see your phone? Under 18 18 - 25 26 - 35 4% 7% 4% 22% 27% 39% 47% 17% 85% 14% 14% 20% 36 - 55 Over 55 22% 22% Yes, it’s too old 50% Yes, it’s not a cool model 11% 57% 17% No, I have a cooler phone 11% 10% No, I don’t care about that
    11. 11. The first thing that people INDIAnotice about me most is: females 17% 39% 9% 17% 11% 27%19% 61% males 10% 7% 17% 66%
    12. 12. The first thing that people INDIAnotice about me most is: Under 18 18 - 25 26 - 35 3% 3% 11% 6% 11% 13% 16% 48% 53% 88% 28% 20% 36 - 55 Over 55 12% 16% 15% What type of phone I have 16% How cool my clothes are 53% 55% My watch 20% 13% My car
    13. 13. Thank You / Judith Coley jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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