Tablet Purchase Intentions Survey November 2012
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Tablet Purchase Intentions Survey November 2012

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Tablet Purchase Intentions for 2012

Tablet Purchase Intentions for 2012

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  • Questions were designed against ambiguity, #3 to #5 have been used before.
  • A third of all our responses came from Saudi Arabia.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Country list defined by online research and subject to the limitations of the Vuclip Survey Webtool.

Tablet Purchase Intentions Survey November 2012 Tablet Purchase Intentions Survey November 2012 Presentation Transcript

  • Tablet Purchase Intentions Survey November 2012
  • I / Survey Questions
  • Survey Questions1. The holiday season is just around the corner, do you plan to purchase a tablet? Yes or No2. What brand of tablet will, or would, you purchase? Apple (iPad) or Amazon (Kindle) or Samsung (Galaxy Tab) or Blackberry (Playbook) or Microsoft (Surface) or Google (Nexus 7) or Other3. For who will, or would, you purchase a tablet for, primarily? Myself or Spouse/Significant Other or Parent or Child or Sibling or Other Family or Friend4. If you are purchasing a tablet this season, when do you plan to? If you are not, when would you plan to? Within the next two weeks or In the next month or Before Christmas or Immediately after Christmas or Next year in 20135. What feature is the most important to your purchase decision when it comes to a tablet? Brand Name or Price or Operating System or App Selection or Screen Size or Battery Life or 3G/4G/WiMax or GPS or Accessories6. Gender: Male or Female7. Age: <18 or 18-25 or 26-35 or 36-55 or >55
  • II / United States Results
  • OverviewPurpose: Tablet Survey GenderPlatform: Vuclip WAPTarget: All Users, United States 18%Start Date: November 7th 00:00:00 MaleEnd Date: November 16th 00:00:00 FemaleDuration: 9 Days/216 Hours 82%Responses: 20,435 Unique respondentsLength: 7 Questions, 37 ChoicesResponse Rate: 2,270/Day 3% Age 9% 12% Under 18 18 to 25 24% 26 to 35 52% 36 to 55 Over 55
  • Intention“The holiday season is just around the corner, do you plan topurchase a tablet?” Women Men No No No 24% 26% 24% Yes Yes Yes 76% 74% 76%
  • Brand“What brand of tablet will, or would, you purchase?” Women Men Apple (iPad) 17% 19% 16% 29% Amazon (Kindle) 23% 30% Samsung (Galaxy Tab)10% Blackberry (Playbook) 10% 4% 13% 6% 4% 3% Microsoft (Surface) 2% 15% Google (Nexus 7) 5% 19% 15% 22% Other 15% 23%
  • Recipient “For who will, or would, you purchase a tablet for, primarily?” Women Men Myself 13% 16% 12% Spouse/SO 2% 5%2% 6% 3% Parent 12% 45% 4% Child 6% 6% Sibling 4% 62% 6% 66% 7% Other Family 5% Friend 8% 10%
  • Timing“If you are purchasing a tablet this season, when do you plan to?If you are not, when would you plan to?” Women Men33% 32% Within the next two weeks 34% 25% 32% 33% In the next month Before Christmas After Christmas 10% 10% 10% Next year in 2013 13% 9% 11% 15% 18% 15%
  • Features “What feature is the most important to your purchase decision when it comes to a tablet?” Women Men 6% 5% 7% 5% Brand Name Price 18% 6% 26% Operating System 10% 28% App Selection 19% 19% Screen Size 20% 13% 10% Battery Life 10% 3G/4G/WiMax 10% 7% 12%5% 9% GPS 9% 9% 5% 9% 12% Accessories 5% 6%
  • III / Administration
  • AdministrationTarget: English Lead Markets (6 Countries*)Language: EnglishVehicle: WAPPlatform: All Handsets, Except iOS (HTML5)Insertion: Third Playback Page * Australia, Canada, Ireland, New Zealand, United Kingdom, United States 12
  • Surveys [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035