OGX Recruitment Report - IDP Education

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OGX Recruitment Report - IDP Education

  1. 1. PROMOTIONREPORTDuration:Aug 22nd – Sept 16th• General• Online promotion• Offline promotion• Events GLOBAL INTERNSHIP PROGRAM | 2011
  2. 2. GENERALSTATISTICS Information Seminar Link clicks 988 Registered 572 Application Form Link clicks 1085 Form Downloads 1021 Form Submitted 289 Web views 7437 Facebook views 70689 Forums views 5771PROMOTION MATERIALS (IDP Logo) • Poster: HERE • Standee: HERE • Leaflet: HERE • Application Form: HERE • Forum Signature: HERE • Official clip: HERE
  3. 3. ONLINE PROMOTIONWEBSITE1. Local chapter’s website: aiesecftuhcmc.org- Post: Intro with IDP logo: HERE | IDP article HERE- Place IDP banner in Homepage- Statistics: 2. GIP website: goexchange.info - Post: Intro with IDP logo HERE | IDP article HERE - Place IDP banner in Homepage - Statistics: *Web’s Banner (capture)
  4. 4. FACEBOOK1. Official Fan Page (1293 fans +):• Post: Note with IDP logo HERE | Clip with IDP logo HERE• Page’s insights | Duration: Aug 22 – Sept 16:2. Living Diversity (2003+ friends):• Post: Note with IDP logo HERE
  5. 5. FORUMSIntroduction articles posted and follow-up on:• Foreign Trade University HCMC: HERE• University of Economics and Law: HERE• UEL – Business Administration: HERE• FPT University: HERE• Saigon Tech: HERE• HUFLIT University: HERE• Kenh Sinh Vien: HERE• University of Science HCMC: HERE• Banking University: HERE * Forum’s signature (capture of animation)EMAILS No. of emails Date Content Online link reached 19.08.2011 Kick-off mailer HERE 5240 23.08.2011 Intro mailer HERE 7148 07.09.2011 Motivating mailer HERE 10198
  6. 6. OFFLINE PROMOTIONACTION- Deliver IDP leaflets- Deliver program leaflets- Stick program posters at university boards- Class presentations- Set up Information desk in FTU HCMCDETAILS University of Foreign Banking Economics & Saigon Method Total Trade University FPT Law Tech University Class presentation 44 14 8 7 7 8 IDP leaflets 1780 430 400 335 335 280 IDP bookmarks 50 50 0 0 0 0 Program posters 12 2 3 2 2 3 Program leaflet 2020 535 635 450 250 150
  7. 7. EVENTACTIONOrganize 4 Information Seminars on September 4th & 11st• Deliver IDP package• Show IDP clip (15min)DETAILSOn September 4th:• 2 Information seminars: Morning (8am – 12am) & Afternoon (2pm – 6pm)• Venue: Language Link - 64bis Vo Thi Sau, Dist. 3• Event Photos: HEREOn September 11st:• 2 Information seminars: Morning (8am – 12am) & Afternoon (2pm – 6pm)• Venue: Chuyen Anh English Center - 269A Nguyen Trong Tuyen, Phu Nhuan Dist.• Event Photos: HERE Total Sept 4th Sept 11th Attendance 282 98 184 IDP package 220 98 122 IDP clip 4 2 2 * Information Seminar

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