Employer Branding Proposal


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Employer Branding Proposal

  1. 1. “ The world’s largest youth-driven organization An international platform for young people to AIESEC in Numbers 110 countries explore and develop their leadership potential 60,000 members & 800,000 alumni 10,000 international internships / year ” and make positive impact on the society 560 youth conferences / yearEMPLOYER BRANDING PROGRAM| AIESECPARTNERSHIP PROPOSALAIESEC VietnamEstablished in 2006Estimated 400 members / year Catch up with us on:284 international internships delivered Websites02 national youth conferences / year www.aiesec.org20 youth-to-business events / year www.goexchange.infoWe brand our partners as first-choice employers for AIESECers Facebookin Vietnam. Through promotion of career opportunities to www.facebook.com/AIESECVietnammembership base, support in campus recruitment and www.facebook.com/aiesecftuhcmcpartnering in youth engagement. Each of our partners engagewith AIESEC in their own unique ways. AIESEC Career Fair www.acfvietnam.comWhat our partner think What we did for Unilever“We believe AIESEC can play a very positive role in expanding  6 Management Trainees in 2011 are AIESECthe horizon of Vietnamese students, some of whom may well alumni.become future leaders of this country. Working together with  Showcase to 1000 students and 4000 CVs inother students from many countries around the world allows AIESEC Career Fair.them to exchange views on how different countries look for  Show case to 280 AIESEC members at annualand define the answer to the often common challenges of our youth conference in July.lives, in business and in society in general.”  Career Orientation Day. Mr. Thomas Grunzke  Unilever Campus Ambassador Program launch. Former Vice President of Unilever Vietnam  Leadership Development and Career Orientation for AIESEC leaders. AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
  2. 2. Partnership ObjectivesTo fuel a strong brand of Employer of Choice for NOVARTIStoward talented youth locally and internationally throughregular direct and online interaction.Engagement Agenda Program Name Time Description Recruit talented Vietnamese students and recent graduates to Mar - Apr take internships overseas. Global Internship Program Recruitment Attract these talents and strengthen NOVARTIS pipeline with Aug- Sep internationally experienced youths. Recruit talented Vietnamese students to become members of Mar - Apr AIESEC. AIESEC Membership Recruitment AIESEC members, upon their graduation becomes high caliber Aug - Sep youth talents for NOVARTIS. 1-day career fair organized for AIESEC partners, attracting over AIESEC Career Fair July 1500 students in Ho Chi Minh city region. July - HCMC 5-days conference for AIESEC members about: AIESEC Youth Leadership Conference leadership & management, organizational understanding, January - professional skills, CSR, challenge your worldview. Hanoi October 1 day event for AIESEC’s highest profile partners to share with Career Orientation Day AIESEC members and students about career preparation and May leadership. Mentorship Program Year round Company executives will become mentors for AIESEC leaders. Company executives will conduct training about soft skills Skill Training Program Year round and/or hard skills for AIESEC members. Depends on AIESEC will support NOVARTIS in the launching of Talent Talent Program Launching Programs to students and recent graduates. NOVARTIS Organize sharing seminars to help students understand more NOVARTIS Career Development Depends on about career development in NOVARTIS and in Pharmaceutical Seminars NOVARTIS industry. Engage NOVARTIS employees in our CSR projects, improving Employee Engagement in CSR Year round their well-being and passion toward society. This is the engagement agenda for the highest-level partners of AIESEC Vietnam. Besides these programs, we also welcome further discussions with you to discover other potentials methods of engagement. AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
  3. 3. Results & Sponsorship Programs Name Results Sponsorship - Recruit 100 youths / year Platinum: 2000 USD Global Internship Program Recruitment (*) - Branding to 10,000 youths Gold: 1200 USD - Regular online & campus engagement Silver: 700 USD - Recruit 120 new members / year (cover both GIP & AIESEC Membership AIESEC Membership Recruitment (*) - Branding to 10,000 youths Recruitment) - Regular online & campus engagement - 1500 participants Platinum: 5000 USD - Branding to over 40,000 students Golden: 2000 USD AIESEC Career Fair - Attract more than 4000 CVs through online Silver: 500 USD CV contest Platinum: 5000 USD - Show case to 300 AIESEC members and AIESEC Youth Leadership Conference Golden: 2000 USD leaders, both locally & internationally Silver: 1000 USD - 150 AIESEC members and alumni Covered in Career Orientation Day partnership fee - 200 university students - A selected group of most distinguished Covered in Mentorship Program partnership fee AIESEC leaders (10 – 15) - 150 AIESEC members Covered in Skill Training Program - Follow up activities & performance report partnership fee after training - Launch to 20,000 university students via Covered in Talent Program Launching online channels and AIESEC student partnership fee network. - Regular interaction with 100 AIESEC Covered in NOVARTIS Career Development Seminars partnership fee members and other students leaders Engage your employees in our CSR projects: - Living with HIV/AIDS - Hope for Children Improve your employees: Covered in Employee Engagement in CSR - Facilitating skills partnership fee - Presentation skills - Well-being and passion for society - Innovation & adaptability (working with our international interns) (*) AIESEC organizes 2 membership & GIP recruitment per year. The sponsorship amount covers 1 recruitment. AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
  4. 4. Price StructurePARTNERSHIP FEE PROGRAM – SPECIFIC FEEThe amount of financial sponsorship paid for AIESEC to cover The amount of financial sponsorship paid fora 1-year employer branding program. specific AIESEC Talent Programs.  Amount: 1500 USD (tax excluded) Please refer to “Result & Sponsorship” sectionThe partnership fee covers:  Branding on our communication channels & among student network.  Online & offline interaction with AIESEC members  Other opportunities listed in the “Results & Sponsorship”Why value AIESEC members ? This employer branding partnership focuses on AIESEC members & leaders for a reason: The key difference between AIESEC members and other students is the skills they develop through enterprise learning while managing the AIESEC programs. All members take part in an innovative development cycle that equips them with: Leadership Experience AIESEC members have the opportunity to lead teams in different areas, plan, make decisions, Global understanding speak in public, and turn their ideas into results. AIESEC members are constantly working and Multi-tasking and Time Management Skills communicating across borders around the globe. Members learn how to effectively work in diverse AIESEC members volunteer 8 to 20 hours a week environments and see their actions on a global in the organisation while managing university, perspective. part-time jobs, family and friends. Learn how to manage their time, set priorities, and multi-task. AIESEC members interact with industry, government, NGO’s, universities, students and international interns. This allows AIESECers to be some of the most connected young citizens in Vietnamese Universities AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
  5. 5. Quick look at the AIESEC Experience AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800