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Csr

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  • 1. CORPORATE SOCIAL RESPONSIBILITY (CSR) Dr. Vinod Sasidharan   Recreation and Tourism Management Program in the Leisure, Recreation, and Tourism Industry
  • 2.  
  • 3. Innovation
    • Emerging tourism destinations can play a globally-important role in championing the adoption of sustainable tourism development
    • Setting-the-stage for other destinations to follow
      • Enhanced tourism competitiveness
      • Tourist brand loyalty
      • Corporate social responsibility among recreation and tourism suppliers and organizations
      • Innovation
      • Overall community and economic well-being
  • 4.  
  • 5. CSR Tourism
    • Aligning tourism industry efforts and strategies to address sustainable development
      • Response to changing/evolving societal priorities and awareness
    • International tourists realizing the importance of sustainability
      • Promoting sustainability through the recreational and tourism products and services they purchase
      • Increasingly demanding and purchasing leisure services and packages from companies who have a proven commitment to environmental-responsibility and a track-record of Corporate Social Responsibility
  • 6.  
  • 7. Emerging Destinations
    • Destinations in Developing and Less-Developed Nations
      • Opportunity to develop recreational and tourism amenities, attractions, and facilities
      • Directly responding to the sustainability demands of recreational tourists as well as other leisure travelers
    • Leisure, recreation, and tourism enterprises and industries
      • Committing to environmental-responsibility and CSR during provision of recreation and tourism amenities to visitors
  • 8.  
  • 9. CSR Evaluation
    • Recreation and Tourism Company’s Organizational Structure
    • Recreation and Tourism Company’s Organizational Barriers
    • Recreation and Tourism Company’s Environmental Responsibility and Corporate Social Responsibility
  • 10.  
  • 11. Recreation and Tourism Company’s Organizational Structure
    • Setting
      • main products and services, delivery mechanisms
      • purpose, vision, mission, and values
      • benefits provided to employees, special health and safety requirements
      • regulation of tourism facilities, technologies, and equipment
    • Connections
      • relationships among governance board, senior leaders, and parent organization
      • types and roles of suppliers, partners, collaborators, and in work systems, production and delivery
  • 12. Recreation and Tourism Company’s Organizational Barriers
    • Competition
      • position, relative size and growth, opportunities for innovation and collaboration
    • Strategy
      • key business, operational, and human resource strategic challenges and advantages
    • Performance
      • performance improvement system, including internal evaluation and learning processes
  • 13. Recreation and Tourism Company’s Environmental Responsibility and CSR
    • Environmental responsibility
    • Pollution control and prevention
    • Energy conservation
    • Water conservation
    • Education
    • Community initiatives
    • Socio-cultural impact
  • 14.  
  • 15. CSR Benefits for Recreation, Leisure and Tourism Enterprises
    • Recognition in the local, national, and global marketplace as sustainable tourism enterprise
    • Attract more recreationists and tourists who want to support recreation and tourism organizations that are in compliance with the most progressive sustainability standards and practices in the travel and tourism industry
    • A stronger bottom-line because environmental- and social- compliance have proven to be cost effective and can reduce a tourism company’s operating costs
  • 16. Thank You

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