The Evolution of SEO
David Dungan
@VroomDigital
Vroom Digital
Online Growth
Experts

Formed April
2012

Help clients increase sales and
enquiries through organic traffic
SEO is
Changing
Technology has dramatically changed
the way that people search online

Phones /
Tablets

Glasses

Voice
Activated
Search Engines are getting SMARTER
A quick history of search

1994

2013
‘94
‘98
Flash forward to today
Bing Yahoo
3%
1%

Europe
Google 93%

Bing
10%

USA
Google 82%
Source: StatCounter

Yahoo
6%
What set them apart?

Google uses the
PageRank Algorithm
to rank websites
‘00

Introducing
LINK SPAM!
‘03

Google’s
Florida Update
‘05

Google Analytics
is Launched
‘07

Universal
Search
‘08
Google Autosuggest
‘10
Confirmation that social signals
influence SEO
‘11
‘11
‘12
‘12
Penalises websites
that use
artificial link
building
techniques
‘12
Google also introduces Disavow Tool
to remove artificial links
‘12

Knowledge
Graph
Semantic search
information
‘12
Semantic Search
• Context of search
• Location
• Intent
• Variation of words
• Synonyms
• Generalised and specialised ...
‘13
‘13

All keyword data
from Google
searches is now
encrypted
The Role of the SEO in 2013

SEOs need to use a
much wider skill
set than before in
order to achieve
sustainable results
The Role of the SEO in 2013

SEO is now often
described as Inbound
Marketing
What does this mean for advertisers?
The Evolution of SEO
The Evolution of SEO
The Evolution of SEO
The Evolution of SEO
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The Evolution of SEO

  1. 1. The Evolution of SEO David Dungan @VroomDigital
  2. 2. Vroom Digital Online Growth Experts Formed April 2012 Help clients increase sales and enquiries through organic traffic
  3. 3. SEO is Changing
  4. 4. Technology has dramatically changed the way that people search online Phones / Tablets Glasses Voice Activated
  5. 5. Search Engines are getting SMARTER
  6. 6. A quick history of search 1994 2013
  7. 7. ‘94
  8. 8. ‘98
  9. 9. Flash forward to today Bing Yahoo 3% 1% Europe Google 93% Bing 10% USA Google 82% Source: StatCounter Yahoo 6%
  10. 10. What set them apart? Google uses the PageRank Algorithm to rank websites
  11. 11. ‘00 Introducing LINK SPAM!
  12. 12. ‘03 Google’s Florida Update
  13. 13. ‘05 Google Analytics is Launched
  14. 14. ‘07 Universal Search
  15. 15. ‘08 Google Autosuggest
  16. 16. ‘10 Confirmation that social signals influence SEO
  17. 17. ‘11
  18. 18. ‘11
  19. 19. ‘12
  20. 20. ‘12 Penalises websites that use artificial link building techniques
  21. 21. ‘12 Google also introduces Disavow Tool to remove artificial links
  22. 22. ‘12 Knowledge Graph Semantic search information
  23. 23. ‘12 Semantic Search • Context of search • Location • Intent • Variation of words • Synonyms • Generalised and specialised queries • Concept matching • Natural language queries
  24. 24. ‘13
  25. 25. ‘13 All keyword data from Google searches is now encrypted
  26. 26. The Role of the SEO in 2013 SEOs need to use a much wider skill set than before in order to achieve sustainable results
  27. 27. The Role of the SEO in 2013 SEO is now often described as Inbound Marketing
  28. 28. What does this mean for advertisers?
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