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The Evolution of SEO

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  • 1. The Evolution of SEO David Dungan @VroomDigital
  • 2. Vroom Digital Online Growth Experts Formed April 2012 Help clients increase sales and enquiries through organic traffic
  • 3. SEO is Changing
  • 4. Technology has dramatically changed the way that people search online Phones / Tablets Glasses Voice Activated
  • 5. Search Engines are getting SMARTER
  • 6. A quick history of search 1994 2013
  • 7. ‘94
  • 8. ‘98
  • 9. Flash forward to today Bing Yahoo 3% 1% Europe Google 93% Bing 10% USA Google 82% Source: StatCounter Yahoo 6%
  • 10. What set them apart? Google uses the PageRank Algorithm to rank websites
  • 11. ‘00 Introducing LINK SPAM!
  • 12. ‘03 Google’s Florida Update
  • 13. ‘05 Google Analytics is Launched
  • 14. ‘07 Universal Search
  • 15. ‘08 Google Autosuggest
  • 16. ‘10 Confirmation that social signals influence SEO
  • 17. ‘11
  • 18. ‘11
  • 19. ‘12
  • 20. ‘12 Penalises websites that use artificial link building techniques
  • 21. ‘12 Google also introduces Disavow Tool to remove artificial links
  • 22. ‘12 Knowledge Graph Semantic search information
  • 23. ‘12 Semantic Search • Context of search • Location • Intent • Variation of words • Synonyms • Generalised and specialised queries • Concept matching • Natural language queries
  • 24. ‘13
  • 25. ‘13 All keyword data from Google searches is now encrypted
  • 26. The Role of the SEO in 2013 SEOs need to use a much wider skill set than before in order to achieve sustainable results
  • 27. The Role of the SEO in 2013 SEO is now often described as Inbound Marketing
  • 28. What does this mean for advertisers?

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