Social CRM: Hype or Real?

Social CRM: Hype or Real? Nancy Porte, Vovici Shawn Santos, TSIA

It might be HYPE if… ….your customers do not use social media 2

It might be HYPE if… ….you serve a niche market 3

It might be HYPE if… ….your company drives very few social media conversations 4

It might be HYPE if… ….you are not ready 5

Social CRM Strategy • Executive sponsorship • Marketing plan integration • Target goals • Resource allocation • Metrics 6

Social Media is…….REAL! Social Media provides my company a positive ROI 7

Social Media is…….REAL! I need to be where my customers are 8

Social Media is…….REAL! Social Media helps me develop better products and services 9

Questions….discussion…answers 10

Contact Information Nancy Porte VP, Customer Experience Twitter @nporte Email nporte@vovici.com 571.521.0512 11

by Vovici on Oct 22, 2010