Design premises for Movistar Video by Vostok
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Design premises for Movistar Video by Vostok

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We were hired by the Spanish telecom Movistar to envision the best solution for what their VOD service should look like. We designed it. And it’s called Movistar Video. ...

We were hired by the Spanish telecom Movistar to envision the best solution for what their VOD service should look like. We designed it. And it’s called Movistar Video.

This presentation puts together the main concepts and design premises we had in mind before we started working.

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Design premises for Movistar Video by Vostok Design premises for Movistar Video by Vostok Presentation Transcript

  • Design premisesfor Movistar Video
  • Last winter we were hired by Spanish telecom,Movistar, to envision the best solution for what aVOD service should look like. We designed it. Andit’s called Movistar Video.This presentation puts together the main conceptsand design premises we had in mind before westarted working.
  • SummaryProduct.Architecture.Interaction.Visual.
  • Product
  • For Clients and non clientsThe service is open to anyone,not just movistar clients.Several payment methods areavailable.
  • 3 screens (at least)The experience should becrafted to suit PC, smartphoneand TV sets.
  • Web basedNot a set top box device, not astandalone app. It’s a url, awebsite so it’s really ubiquitousand accesible from any internetenabled device
  • A true systemCan we design an interfacewith a set of patterns andelements exportable to otherproducts? Can we make it areal system?
  • Architecture
  • More app, less portalLess compartmentsLike a showroom, not like a libraryEmbraceable spacesDrop the content tree!
  • Less taxonomiesContent by typemovietv showtv channelContent by genreactioncomedydocumentarykids...
  • Few page typesHomepageMovie / TV show / TV channelCatalogSpecials
  • Interaction
  • More visual, less textualVisual content is chosenvisually. We pick moviesbased on the colors, texturesand faces we recognize.
  • TactileTomorrow everything may betouch-based. We shouldprepare the interface for that.
  • Touchable modules, not linksOne action per module.One link per block.Cleaner layouts, less clutter.
  • Cursor enabledActions should be performedusing remote control cursors onall platforms. BACK OK
  • Tactile + remote = ?Can we design an interfacethat works both with a remotecontrol and a touch-screen?
  • Sound and lightThere is no tactile feedback onremote control pads nor ontouchscreens. We should usesound and light tocompensate the lack offeedback.
  • Social?Video consumption is privatebut recommendations aresocial. We should use socialnetworks just for the essential.
  • Alerts as aid, not as tasksNew movies by an actor.New episodes.Shows about to be aired.
  • Visual
  • MOB PC + TV One grid Same grid system with varying viewports for different devices
  • Screen resolutionsTV: 1240 (HD Ready)PC: 1240MOB: retina display
  • Self explanatory layoutThe layout explains the product.What you see is what you get.Few layers, no hidden levels.
  • Visual customSome pages will need visual customisation.If content is separated from graphics,customisation will be easy for the CMSpeople and elegant to the user.
  • Text and images not mergedWe should avoid mergingtext inside images toachieve indexability andreadability.
  • Neutral interfaceColorful and bright contentdemands a neutral and darkinterface.
  • Visual choices for visual contentIt’s not a web portal but avideo app. If content is visual,decisions shouldn’t be basedon reading.
  • VOSTOKstrategy and design for digital products