Thinking Outside the Box: 5 SEO Strategies for Success
 

Thinking Outside the Box: 5 SEO Strategies for Success

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  • As promised here are a few resources to help you utilize rich snippets. These are NOT clickable now, but will be when you download the slides. We’re going to have a section like this for each of our strategies. We won’t go through them in detail, but I strongly urge you to come back and go through these resources on your own.
  • TransitionNow we wanted to talk about another underutilized strategy – or sometimes, incorrectly used strategy – social media.
  • We know social media isn’t a brand new idea in the online ecosystem, but it still remains unsaturated for businesses. Let’s take a moment and see how many of us are actively using social media as part of the marketing strategy? A lot are: Ok, it looks like ________ % of us are – which is great! Let’s go into a few tips to make sure we’re using it correctly. Being involved doesn’t mean doing it right.A lot aren’t: Well, it looks like the ________________% of us are not actively using social media – which means we’re missing out on using it for new traffic and revenue! Let’s delve into some reasons we should use social, why, and some tips on using it effectively. Plus ___% of us said we weren’t sure if we’re doing it

Thinking Outside the Box: 5 SEO Strategies for Success Thinking Outside the Box: 5 SEO Strategies for Success Presentation Transcript

  • Confidential and Proprietary Information Alison Garrison SEO Manager Tori Klem Marketing Account Manager
  • Confidential and Proprietary Information • Recent Search Engine Developments • 5 Outside-the-Box SEO Strategies – Rich Snippets – Social Media – Local SEO - Even if your business is not “local” – Video – Diversifying your Marketing Mix • The Future of SEO – Where are we headed? • Q&A Join the conversation: #VolusionSEO
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  • • Devalued “low quality” pages – Targeted “over-optimized” sites using “manipulative” tactics – Dramatically altered link profile and anchor text values • Placed greater emphasis on local and blended search • Applied new methods of measuring relevance, engagement and authority Confidential and Proprietary Information
  • Confidential and Proprietary Information • Targeted “webspam” – Thin or duplicate content – Photo driven sites – Link heavy sites • Does that sound like your store?
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  • Confidential and Proprietary Information Higher Search Results More Qualified Traffic Better Click- Through Rates
  • • Google Authorship enhances a content- related query with an Author or Publisher image Confidential and Proprietary Information
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  • • Give the search engines the rich mark up they desire • Keep product info up to date • Implement Google Authorship tag • Implement a review strategy Confidential and Proprietary Information
  • • Rich snippets will eventually be the norm • Search display is always changing; be aware of current search display trends • Mark up helps search engines immediately locate and identify what they view as valuable information Confidential and Proprietary Information
  • • Learn about Volusion store mark up • Test your rich snippets here • Learn more about Schema rich snippets • How Google uses rich snippets • Learn how to activate post-purchase email to solicit reviews • Learn how to set up Google Authorship Confidential and Proprietary Information
  • Confidential and Proprietary Information Join the conversation: #VolusionSEO
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  • • Social media has massive reach • Social platforms are used like search engines • Builds links • Increases speed and frequency of indexing • Bolsters branding • Signals authority and engagement Confidential and Proprietary Information
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  • • Commit to platforms that fit your market • Craft a strategy and prepare to engage regularly and usefully • Act on social media like how you act at a party or social engagement • Incorporate keywords naturally into posts and social content • Ask for reviews and feedback Confidential and Proprietary Information
  • • Social media is not going away and will continue to influence the online ecosystem • There’s a growing shift toward search within social networks • Don’t be afraid of trying new social platforms • Social signals are the new backlinks • Social media requires strategy, time and knowhow Confidential and Proprietary Information
  • • Stay abreast of social media trends with Mashable and the Social Media Examiner • Monitor social media topic trends with Social Mention • Organize your social media channels with Hootsuite Confidential and Proprietary Information
  • • And Volusion is here to help! • Utilize Volusion’s Social Store feature • Like Us on Facebook and follow us on Twitter and Google+ for regular social media updates • Check out Social Media videos on our YouTube Channel • Check out our Social Media Pinterest board for useful infographics • Regularly check in with the Volusion blog for social media tips specific to ecommerce Confidential and Proprietary Information
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  • • Your business uses a PO Box • You do not want your address to be public • You are terrified of foot traffic • You are located in a very isolated place Confidential and Proprietary Information
  • • Local results are on the upswing – Tablet & mobile search is on the rise – One third of results are now locally influenced • Provides a competitive edge in your region • More information for the search engines • Google favors those who are transparent and use their products • Additional search result real estate Confidential and Proprietary Information
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  • • Never try and trick your way into local business • Set up Google (+ or Places) account • On-page optimization on website • Implement a citation strategy – Always use consistent information in citations • Local PR Confidential and Proprietary Information
  • • Traditional organic results are changing • Localization is not going away • Google shows love to those who use their products • Local SEO can tip the scales between you and a close competitor Confidential and Proprietary Information
  • • Optimize your Google Places account • How to implement local Schema markup • GetListed.org provides a number of local SEO resources Confidential and Proprietary Information
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  • • Attracts additional traffic • Adds value to your potential customers • It’s less competitive • Can boost conversion rate • Increases engagement Confidential and Proprietary Information
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  • Confidential and Proprietary Information 1. Include keywords in title 2. Include a keyword rich description 3. Add a link within the description 4. Provide value within the video 5. Add keywords under “tags” 6. Categorize
  • • Post videos with SEO in mind • Use the company voice and branding • Frontload your videos • Repurpose old content for video Confidential and Proprietary Information
  • • Videos are moving from nice-to-have to need-to-have • Google will likely reward helpful videos and will probably penalize “spammy” video • YouTube is and will continue to be the dominant video player • Short video applications are growing Confidential and Proprietary Information
  • • Add Videos to product pages on Volusion stores (or, you can simply embed the videos) • Video Schema Markup • Video Optimization Tips Confidential and Proprietary Information
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  • Confidential and Proprietary Information Complete Marketing Strategy SEO PPC Shopping Feeds Public Relations Traditional Advertising Branding Email Content Strategy Social Media
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  • • Find the right mix for your company • Examine user behavior to identify your best performing channels – Bounce rate, conversions, time on site, etc. • Repeat after me: – All well-behaved traffic is beneficial to my SEO! Confidential and Proprietary Information
  • • The search engines will continue to be value driven – What is valuable in your industry? You need to produce that online material. • Blended search & localization will continue to be important – Do not ignore local optimization or complementary search marketing channels • It’s time to think beyond “traditional” SEO – Your goal is visibility for relevant search queries • Search is always changing – Be quick to adapt – Track future algorithm changes here Confidential and Proprietary Information
  • • Want to partner with Volusion SEO? Call 888-750-3996 to learn more about our services and current promotions. Confidential and Proprietary Information