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SEO Tips Every Site Owner Should Know<br />August 26, 2010<br />
Agenda<br /><ul><li>SEO Today
SEO for E-commerce: Understanding the Basics
Answers to those Nagging SEO Questions</li></li></ul><li>Quick SEO Basics<br />Search Engine Optimization (SEO): Combinati...
SEO TODAY<br />
SEO Today<br /><ul><li>61% of shoppers use search engines when researching new products1
51% of marketers said they were increasing their SEO efforts in 20102</li></ul>Usage and Competition are Increasing<br />T...
SEO Today: Then vs. Now<br />
  SEO Today: Blended Search Results<br /><ul><li>Search results include specialized content:
Videos
Shopping Results
Images
Local results
Blog results</li></ul>Tip #1: Capture more real estate in the SERPs by producing various types of content, and take advant...
SEO Today: Blended Search Results<br />
SEO Today: Personalized Search<br /><ul><li>No longer the same results for everyone
Personalized to the user performing the search (location, past search activity, intent)
Rankings you see do not accurately portray what others see</li></ul>Tip #2: Use Analytics to measure organic traffic and s...
SEO FOR E-COMMERCE<br />
Say Hi to Jim<br />
   SEO for E-commerce: Keyword Research<br /><ul><li>When researching keywords, analyze:
Search volume
Competitiveness
Relevance
Current keyword performance
Map unique sets of keywords to each page</li></ul>Tip #3: Determine up to 5 keywords to target on each page, using a balan...
SEO for E-commerce: Keyword Research<br />
SEO for E-commerce: Tags<br /><ul><li>Improved functionality in Volusion W09</li></li></ul><li>SEO for E-commerce: Tags<br...
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SEO Tips Every Site Owner Should Know

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10 quick and easy SEO tips that are sure to boost your online business.

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Transcript of "SEO Tips Every Site Owner Should Know"

  1. 1. SEO Tips Every Site Owner Should Know<br />August 26, 2010<br />
  2. 2. Agenda<br /><ul><li>SEO Today
  3. 3. SEO for E-commerce: Understanding the Basics
  4. 4. Answers to those Nagging SEO Questions</li></li></ul><li>Quick SEO Basics<br />Search Engine Optimization (SEO): Combination of marketing tactics intended to increase a site’s traffic from non-paid search engine results<br />SERPs: Search Engine Result Pages<br />Organic Traffic: Traffic reaching a site that originates from users clicking on a non-paid result from a search engine<br />Title Tag and Meta Description:<br />
  5. 5. SEO TODAY<br />
  6. 6. SEO Today<br /><ul><li>61% of shoppers use search engines when researching new products1
  7. 7. 51% of marketers said they were increasing their SEO efforts in 20102</li></ul>Usage and Competition are Increasing<br />The Compete Online Shopper Intelligence Study, February 22, 20101<br />Unisfair Survey, MarketingCharts.com 20092<br />
  8. 8. SEO Today: Then vs. Now<br />
  9. 9. SEO Today: Blended Search Results<br /><ul><li>Search results include specialized content:
  10. 10. Videos
  11. 11. Shopping Results
  12. 12. Images
  13. 13. Local results
  14. 14. Blog results</li></ul>Tip #1: Capture more real estate in the SERPs by producing various types of content, and take advantage of product feeds<br />
  15. 15. SEO Today: Blended Search Results<br />
  16. 16. SEO Today: Personalized Search<br /><ul><li>No longer the same results for everyone
  17. 17. Personalized to the user performing the search (location, past search activity, intent)
  18. 18. Rankings you see do not accurately portray what others see</li></ul>Tip #2: Use Analytics to measure organic traffic and site performance over time<br />
  19. 19. SEO FOR E-COMMERCE<br />
  20. 20. Say Hi to Jim<br />
  21. 21. SEO for E-commerce: Keyword Research<br /><ul><li>When researching keywords, analyze:
  22. 22. Search volume
  23. 23. Competitiveness
  24. 24. Relevance
  25. 25. Current keyword performance
  26. 26. Map unique sets of keywords to each page</li></ul>Tip #3: Determine up to 5 keywords to target on each page, using a balanced mix of competitive and non-competitive keywords<br />
  27. 27. SEO for E-commerce: Keyword Research<br />
  28. 28. SEO for E-commerce: Tags<br /><ul><li>Improved functionality in Volusion W09</li></li></ul><li>SEO for E-commerce: Tags<br /><ul><li>SEO is not as simple as filling out tags
  29. 29. Title Tag:
  30. 30. Create a unique title tag for each page
  31. 31. Start with prominent keyword; not company name or domain
  32. 32. Limit length to about 70 characters (when possible)
  33. 33. Meta Description:
  34. 34. Write for click-through
  35. 35. Include differentiators
  36. 36. Meta Keywords: Minimal to no importance</li></ul>Tip #4: Create unique Title and Meta tags for each page with user experience in mind<br />
  37. 37. SEO for E-commerce: Content<br />Three types of searches:<br /><ul><li>Informational – Majority of Searches
  38. 38. Publish informational content on category and product pages
  39. 39. Enable product reviews
  40. 40. Blog regularly and actively
  41. 41. Navigational– Aware of your company
  42. 42. Transactional – End of buying cycle </li></ul>Tip #5: Provide informational content to attract searchers looking to research before they buy<br />
  43. 43. SEO for E-commerce: Content<br /><ul><li>Huge opportunities: Category, product and article pages!
  44. 44. Visitors often do not land on the home page
  45. 45. Optimize category, product and article pages for unique, relevant keywords
  46. 46. Consider each category and product page a separate landing page</li></ul>Tip #6: Make each page a standalone resource<br />
  47. 47. SEO for E-commerce: Inbound Links<br /><ul><li>Inbound links to a page are influential ranking signals
  48. 48. Link Quality Factors:
  49. 49. Relevance of linking page
  50. 50. Authority of linking page
  51. 51. Anchor text: descriptive vs. non-descriptive:</li></ul>View Clothes vs. Western Wear<br />Tip #7: Aim for a varied inbound link profile<br />
  52. 52. SEO for E-commerce: Inbound Links<br /><ul><li>Attracting inbound links naturally:
  53. 53. Publish quality content on a blog
  54. 54. Offer buying guides and reviews of products
  55. 55. Publish linkbait related to your industry
  56. 56. Humor
  57. 57. Controversial content
  58. 58. Authoritative commentary on current event
  59. 59. Videos that interest your target audience</li></ul>Tip #8: Publish content that maximizes opportunities to attract natural inbound links<br />
  60. 60. SEO for E-commerce: Measuring Results<br /><ul><li>Goals of SEO depend on your site's stage in life cycle
  61. 61. Rankings vs. organic traffic
  62. 62. Think long term, and measure month over month progress</li></ul>Tip #9: Set realistic SEO goals and use a tracking tool to measure results over the long term<br />
  63. 63. SEO for E-commerce: What’s the Magic Bullet?<br /><ul><li>SEO is one component of online marketing that works best when used with other strategies:
  64. 64. PPC: Use to determine highest converting keywords
  65. 65. Social Media: Relationship building can lead to word-of-mouth publicity, links and authority.
  66. 66. Online PR: Traditional means of garnering exposure; use strategically to acquire relevant links</li></ul>Tip #10: Incorporate SEO into a diverse online marketing strategy<br />
  67. 67. ANSWERS TO THOSE NAGGING SEO QUESTIONS<br />
  68. 68. Question 1<br />Isn’t SEO built into the Volusion software?<br />
  69. 69. Question 2<br />I get requests for reciprocal links all the time. Should I do this? <br />
  70. 70. Question 3<br />Should I focus all my effort on my most important keyword?<br />
  71. 71. Question 4<br />How long does it take to get results?<br />
  72. 72. Question 5<br />How do I know if my SEO efforts are working?<br />
  73. 73. Q & A<br />
  74. 74. Discounts!<br /><ul><li>15% off an SEO Audit</li></ul>COUPON CODE: SEOAUDIT15<br /><ul><li>15% off 3 months of Starter or Advanced SEO service</li></ul>COUPON CODE: SEOWEB3MOS<br /><ul><li>FREE month with 1-year of Custom SEO</li></ul>COUPON CODE: SEOCUSWEB1 <br />Valid through September 30, 2010<br />
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