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Ecommerce Boot Camp: Start Your Online Business in 60 Minutes

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Join Volusion's ecommerce expert, Matt Winn, and he shares his top tips and advice to help you start a successful online business!

Join Volusion's ecommerce expert, Matt Winn, and he shares his top tips and advice to help you start a successful online business!

Published in: Technology, Business

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  •  45 mins speaking time, 15mins for Q&A
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  • http://www.marketingcharts.com/wp/online/more-than-1-in-4-global-consumers-made-their-most-recent-purchase-online-39247/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
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    • 1. Confidential and Proprietary Information Ecommerce Boot Camp: Start Your Online Business in 60 Minutes
    • 2. Confidential and Proprietary InformationConfidential and Proprietary Information 2 Ecommerce Boot Camp Start Your Online Business in 60 Minutes Continue the conversation @Volusion with #Sell4xMore
    • 3. Confidential and Proprietary InformationConfidential and Proprietary Information 3 Your Host and Ecommerce Guru Matt Winn, Marketing Communications Manager Continue the conversation @Volusion with #Sell4xMore
    • 4. Confidential and Proprietary InformationConfidential and Proprietary Information Topics We’ll Cover Today 4 Why Your Business Should Sell Online and Getting Started Choosing an Ecommerce Solution 1 2 Creating an Experience with Website Design and Branding3 4 How to Accept Payments Online 5 The Importance of Online Marketing and Social Commerce Continue the conversation @Volusion with #Sell4xMore 6 Q&A and Exclusive Webinar Attendee Discount
    • 5. Confidential and Proprietary InformationConfidential and Proprietary Information 5 Why Ecommerce and Basic Training Continue the conversation @Volusion with #Sell4xMore
    • 6. Confidential and Proprietary Information Basic Training 6 Why Should You Sell Online? • Ecommerce is a rapidly growing industry • More than 1 in 4 global consumers made their most recent purchase online (Marketingcharts.com ) • Cheaper and less risky than a brick and mortar store • You can manage your store from anywhere • Online stores can reach customers 24/7 and worldwide • Marketing and design costs are low compared to traditional advertising Continue the conversation @Volusion with #Sell4xMore
    • 7. Confidential and Proprietary Information Basic Training 7 Getting Started in Ecommerce 1) Secure your inventory 2) Decide on a solution 3) Build your ecommerce site 4) Select a domain name 5) Pick a payment option 6) Protect your store Continue the conversation @Volusion with #Sell4xMore
    • 8. Confidential and Proprietary Information Getting Started in Ecommerce 8 1) Secure Your Inventory • Work with something you’re passionate about • Self-created or from a third party • Drop shipping • Warehouses • Determine your pricing strategy 2) Decide on a solution • Open Source – built from scratch, total control • Licensed – some control, uploaded locally • Hosted – updates, security, hosting Continue the conversation @Volusion with #Sell4xMore
    • 9. Confidential and Proprietary Information Getting Started in Ecommerce 9 3) Build your ecommerce site • Create categories and upload products • Move on to information pages to complete the site • Consider design and branding every step of the way 4) Select a domain name • Pick a name that is short and easy to remember • Find a web address that is descriptive of your business • Decide between .com, .net, or .biz Continue the conversation @Volusion with #Sell4xMore
    • 10. Confidential and Proprietary Information Getting Started in Ecommerce 10 5) Determine how you’ll get paid • Use PayPal or Google Checkout at a minimum • Decide on using a personal or business bank account • Research and apply for credit card processing 6) Protect your store • Purchase an SSL certificate • Learn the signs of fraudulent orders • Achieve PCI compliance or certification Continue the conversation @Volusion with #Sell4xMore
    • 11. Confidential and Proprietary InformationConfidential and Proprietary Information 11 Creating an Experience with Design and Branding Exercise 1: Ecommerce Design & UX Q: Why is site design so important? A: CREDIBILITY 68%a of US online shoppers agree that they will distrust a site that has an unprofessional appearance 75%a of web users make judgments on the credibility of a company based on its site design
    • 12. Confidential and Proprietary Information Make Your Homepage Count 12Continue the conversation @Volusion with #Sell4xMore
    • 13. Confidential and Proprietary Information 13 Branded Search Customer Service Good use of real estate Clear CTA Another navigation option Continue the conversation @Volusion with #Sell4xMore
    • 14. Confidential and Proprietary Information Sell with your product pages 14Continue the conversation @Volusion with #Sell4xMore
    • 15. Confidential and Proprietary Information 15 Breadcrumbs Beautiful product photography Pricing Info Options Social sharing & alternate views Continue the conversation @Volusion with #Sell4xMore
    • 16. Confidential and Proprietary Information 16 Ideal product description • Benefit-oriented • Well-written • Easily digestible • SEO friendly • Speaks to customers Yet another upsell and/or cross-sell Continue the conversation @Volusion with #Sell4xMore
    • 17. Confidential and Proprietary Information 2014 Ecommerce Predictions 17 Multi-channel selling: What to do? • Figure out what channels make the most sense to you. • Marketplaces? Shopping engines? eBay? • Look at the competition • Delegate time accordingly • Ensure brand consistency across all points • Tone, design, word choice • Try to establish brand loyalty, gather contact information • Work toward personalization Exercise 2: Marketing your store Q: Why is marketing especially important for ecommerce? A: CLUTTER 130,859,083 2.4 Billion Registered domains in the US alone Internet users around the world
    • 18. Confidential and Proprietary Information Different Types of Online Marketing 18 It’s all about finding the right mix: • Search Engine Optimization (SEO) • Pay per click advertising (PPC) • Social Media Marketing • Email Marketing Continue the conversation @Volusion with #Sell4xMore
    • 19. Confidential and Proprietary Information 2014 Ecommerce Predictions 19 Mobile commerce dominates the conversation • Mobile has earned its seat at the table, now hogging the gravy • Consumers have increased comfort in making purchases directly from smartphones and tablet devices • Rising concerns in mobile security • Mobile payments start to grow in options • New device to impact the market? Exercise 4: Expanding through social commerce Q: Why is social commerce important? A: REACH
    • 20. Confidential and Proprietary Information Grow your social presence 20 Know why people follow your brand 1. To receive discounts and promotions 2. To show others they like your brand 3. To receive access to exclusive information 4. To get updates and news about the company Continue the conversation @Volusion with #Sell4xMore
    • 21. Confidential and Proprietary Information Top 6 Pieces of Humble Advice 21 1. Be patient and work steadily 2. Don’t overcommit yourself 3. Focus on one area at a time 4. Create smaller, actionable goals 5. Sales won’t happen overnight 6. Focus on your product and your customers Continue the conversation @Volusion with #Sell4xMore
    • 22. Confidential and Proprietary Information Ready to Get Started? 22 We’re here to help! Sign up for your free, 14-day trial at volusion.com or Purchase the perfect plan for your needs Continue the conversation @Volusion with #Sell4xMore
    • 23. Confidential and Proprietary Information Want more? Of course you do! 23 facebook.com/volusion @volusion with #Sell4xMore youtube.com/volusion onlinebusiness.volusion.com Continue the conversation @Volusion with #Sell4xMore
    • 24. Confidential and Proprietary InformationConfidential and Proprietary Information 24 Thank You! Continue the conversation @Volusion with #Sell4xMore