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Ecommerce Boot Camp: Start Your Online Store in 60 Minutes

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Are you ready to start an online store? Join Volusion's small business expert, Matt Winn, as he helps you start your dream business today.

Are you ready to start an online store? Join Volusion's small business expert, Matt Winn, as he helps you start your dream business today.

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  •  45 mins speaking time, 15mins for Q&A
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  • http://www.marketingcharts.com/wp/online/more-than-1-in-4-global-consumers-made-their-most-recent-purchase-online-39247/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
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  • 1. Ecommerce Boot Camp: Start Your Online Business in 60 Minutes Confidential and Proprietary Information
  • 2. Ecommerce Boot Camp Start Your Online Business in 60 Minutes Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 2
  • 3. Your Host and Ecommerce Guru Matt Winn, Marketing Communications Manager Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 3
  • 4. Topics We’ll Cover Today 1 Why Your Business Should Sell Online and Getting Started 2 Choosing an Ecommerce Solution 3 Creating an Experience with Website Design and Branding 4 How to Accept Payments Online 5 The Importance of Online Marketing and Social Commerce Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 4
  • 5. Why Ecommerce and Basic Training Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 5
  • 6. Basic Training Why Should You Sell Online? • Ecommerce is a rapidly growing industry • More than 1 in 4 global consumers made their most recent purchase online (Marketingcharts.com ) • Cheaper and less risky than a brick and mortar store • You can manage your store from anywhere • Online stores can reach customers 24/7 and worldwide • Marketing and design costs are low compared to traditional advertising Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 6
  • 7. Basic Training Getting Started in Ecommerce 1) Secure your inventory 4) Select a domain name 2) Decide on a solution 5) Pick a payment option 3) Build your ecommerce site 6) Protect your store Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 7
  • 8. Getting Started in Ecommerce 1) Secure Your Inventory • Work with something you’re passionate about • Self-created or from a third party • Drop shipping • Warehouses • Determine your pricing strategy 2) Decide on a solution • Open Source – built from scratch, total control • Licensed – some control, uploaded locally • Hosted – updates, security, hosting Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 8
  • 9. Getting Started in Ecommerce 3) Build your ecommerce site • Create categories and upload products • Move on to information pages to complete the site • Consider design and branding every step of the way 4) Select a domain name • Pick a name that is short and easy to remember • Find a web address that is descriptive of your business • Decide between .com, .net, or .biz Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 9
  • 10. Getting Started in Ecommerce 5) Determine how you’ll get paid • Use PayPal or Google Checkout at a minimum • Decide on using a personal or business bank account • Research and apply for credit card processing 6) Protect your store • Purchase an SSL certificate • Learn the signs of fraudulent orders • Achieve PCI compliance or certification Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 10
  • 11. Exercise 1: Ecommerce Design & UX Q: Why is site design so important? A: CREDIBILITY Creating an Experience with Design and Branding 68% 75% of US online shoppers agree that they will distrust a site that has an unprofessional appearance a of web users make judgments on the credibility of a company based on its site design a Confidential and Proprietary Information 11
  • 12. Make Your Homepage Count Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 12
  • 13. Branded Customer Service Search Good use of real estate Another navigation option Clear CTA Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 13
  • 14. Sell with your product pages Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 14
  • 15. Breadcrumbs Pricing Info Beautiful product photography Options Social sharing & alternate views Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 15
  • 16. Ideal product description • • • • • Benefit-oriented Well-written Easily digestible SEO friendly Speaks to customers Yet another upsell and/or cross-sell Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 16
  • 17. 2014 Ecommerce Predictions Multi-channel selling: What to do? Exercise 2: Marketing your store • Figure out what channels make the most sense to you. Why is marketing Q: • Marketplaces? Shopping engines? ecommerce? eBay? • LookA:the competition at CLUTTER • Delegate time accordingly • Ensure brand consistency across all points • Tone, design, word choice • Try to establish brand loyalty, gather contact information 130,859,083 2.4 Billion especially important for Registered domains in the US alone Internet users around the world • Work toward personalization Confidential and Proprietary Information 17
  • 18. Different Types of Online Marketing It’s all about finding the right mix: • Search Engine Optimization (SEO) • Pay per click advertising (PPC) • Social Media Marketing • Email Marketing Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 18
  • 19. Get started with SEO, now Figure out what keywords to target: • Brainstorm as many ideas as possible • Look at what your competitors are doing • Pick out which keywords you want to pursue Turn your findings into action: • Optimize pages and link build for popular keywords • Create content geared towards less obvious keywords • Focus your SEO efforts in specific parts of your site SEO has one secret: GOOD CONTENT! Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 19
  • 20. ercise 4: Expanding through social 2014 Ecommerce Predictions mmerce Q: Why is social commerce important? Mobile commerce dominates the conversation : REACH • Mobile has earned its seat at the table, now hogging the gravy • Consumers have increased comfort in making purchases directly from smartphones and tablet devices • Rising concerns in mobile security • Mobile payments start to grow in options • New device to impact the market? Confidential and Proprietary Information 20
  • 21. Grow your social presence Know why people follow your brand 1. To receive discounts and promotions 2. To show others they like your brand 3. To receive access to exclusive information 4. To get updates and news about the company Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 21
  • 22. Top 6 Pieces of Humble Advice 1. Be patient and work steadily 2. Don’t overcommit yourself 3. Focus on one area at a time 4. Create smaller, actionable goals 5. Sales won’t happen overnight 6. Focus on your product and your customers Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 22
  • 23. Ready to Get Started? We’re here to help! Sign up for your free, 14-day trial at volusion.com or Purchase the perfect plan for your needs Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 23
  • 24. Want more? Of course you do! facebook.com/volusion @volusion with #Sell4xMore youtube.com/volusion onlinebusiness.volusion.com Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 24
  • 25. Thank You! Continue the conversation @Volusion with #Sell4xMore Confidential and Proprietary Information 25