Volunteer Engagement: Web and Social Media Best Practices

Web & Social Media Strategies for Volunteer Engagement With Karen Bantuveris TMVolunteerSpot , DOING GOOD just got easier.

About the presenter Karen Bantuveris Founder and CEO @VolunteerSpot TMVolunteerSpot , DOING GOOD just got easier.

Q: Why Volunteers? TMVolunteerSpot , DOING GOOD just got easier.

Q: Why Volunteers? A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.

Q: Why Volunteers? A: To get important work done!A: To cul)vate commi0ed champions to our cause/organiza)on who are long-‐term advocates, donors and leaders…. And in doing so…. get important work done!

Volunteer Avoidance Cycle 60% of nonproﬁts cite lack of funds as primary Wish U obstacle to providing volunteer management Had Help ~ Reimagining Service 2010 Do it No Time Yourself TMVolunteerSpot , DOING GOOD just got easier.

Volunteer Avoidance Cycle Wish U Had Help Do it No Time Yourself

Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth for sharing this model

Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model

Common Social Media Tools  Social Media: Any online technology or practicethat lets us share (content, opinions, insights,experiences, media) and have a conversationabout the ideas we care about. Socialbrite http://socialbrite.org/glossary TM VolunteerSpot , DOING GOOD just got easier.

Social Media Builds Your Community Listen When we have calls-to-action,Inspire Share our community will be engaged. Connect It’s like having a conversation! TM 11 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.

Social Media Builds Your Community Listen Trust Inspire Share Ac)on Connect TM 12 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.

Free Web Tools for Coordinating Volunteers Specific Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, community links to conversations Facebook / Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer from Registration unskilled your mobile device required volunteers 10-400 signed Schedule multiple up per Both, add Easy Yes Yes days/months sub-team or links to activity Facebook/ Hours tracking , 5 Twitter custom registration fields (Premium) TM VolunteerSpot , DOING GOOD just got easier.

Volunteer Engagement Best Practices 1.  Find ‘em! (cul)vate community) 2.  Onboard Quickly & Be Speciﬁc 3.  Setup to Succeed 4.  Measure & Share 5.  Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.

1. Find ‘em! (Cultivate Community) •  Where are they already hanging out? Build your Community! •  Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list•  Engage others to involve their friends & network •  personal appeal •  social media appeal•  Consider service groups •  workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.

1. Find ‘em! (Cultivate Community) MeetUp Community Examples TMVolunteerSpot , DOING GOOD just got easier.

1. Find ‘em! (Cultivate Community) Workplace Service - Keller Williams International Example TMVolunteerSpot , DOING GOOD just got easier.

2. Onboard Quickly & Be Specific (examples) Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page • capture volunteer contact for future needs • signing up for a specific spot firms up commitments • volunteers can amplify to their communities • auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.

2. Onboard Quickly & Be Specific (examples) Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast TM VolunteerSpot , DOING GOOD just got easier.

2. Onboard Quickly & Be Specific (examples) Girls on The Run Race Setup and Race Day

2. Onboard Quickly & Be Specific (examples) Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”

3. Setup to Succeed: Before   Thank ‘em!   Background on your organiza)on   Map and direc)ons to the service loca)on   Where to park and which entrance to use   Who will greet them   What to wear/bring (water, snack, work gloves, etc.)   Safety concerns and physical requirements   Conﬁden)ally requirements and sensi)vity issues   Background checks?   SOCIAL MEDIA PACKAGE! TM VolunteerSpot , DOING GOOD just got easier.

3. Setup to Succeed Sample Social Media Strategy Create a hashtag Twi0er • Neighborhood groups Tweet loca)on each day • Child-‐serving orgs • Local government TwitPics of completed work Create a Citywide Hopscotch Game! Create a photo pool Flickr • People involved in project Tagging system • Flickr group leaders Submit photos to relevant Flickr groups Include con)nually updated map Blog • Local mom/dad bloggers Share notable stories • Play bloggers • Newspaper blogs Guest blog TM 23 VolunteerSpot , DOING GOOD just got easier.

3. Setup to Succeed: Day-of  Introduce yourself and wear a name tag.  Thank ‘em for coming & make it FUN!  Big Picture Review – summarize why it ma0ers that they are serving today in one or two sentences.  Make it Personal – ASK: Why are you serving? It’s THEIR story!  Is a site tour appropriate?  Nametags available (pre-‐printed if possible)  Review safety procedures, comfort sta)ons (food, restrooms, etc.), and key work processes  Photos/video permissible? << Encourage it, take ‘em, provide a Flip for those with out video smartphones TM VolunteerSpot , DOING GOOD just got easier.

4. Measure & Share •  Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated•  Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided•  Community Measures: •  Facebook views,mentions/likes/comments •  Flicker and YouTube posts/views •  Twitter followers, RTs and MTs •  Newsletter list, RSS subscribers •  Blog visits, bounce rate, time on site, page views

4. Measure & Share Amplify Volunteer Stories & Invite User ContribuJons • Via Social Media: Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube• Via Email Stories, stats and links• On Site Photos, progress ‘thermometers’ TM VolunteerSpot , DOING GOOD just got easier.

4. Measure & Share TMVolunteerSpot , DOING GOOD just got easier.

5. Recognize Volunteers •  Track hours and results and publicly recognize blog, facebook, YouTube, etc.•  Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.•  Ask for feedback & act on it!•  Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ ebooks TM VolunteerSpot , DOING GOOD just got easier.

5. Recognize Volunteers Volunteer Service Badge TMVolunteerSpot , DOING GOOD just got easier.

Volunteer Engagement Best Practices 1.  Find ‘em! (cul)vate community) 2.  Onboard Quickly & Be Speciﬁc 3.  Setup to Succeed 4.  Measure & Share 5.  Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.

Helping Those in Need this Winter?Please email us at support@volunteerspot.com with the ‘Subject: Winter’ and we will send you a free three month premium upgrade. TM VolunteerSpot , DOING GOOD just got easier.

In Closing •  Choose your social media and web tools and use them consistently to speed a volunteer’s journey with your organiza)on. •  Remember: Why Volunteers? To cul)vate commi0ed champions to our cause/organiza)on who are long-‐term advocates, donors and leaders…. And in doing so…. get important work done! TM VolunteerSpot , DOING GOOD just got easier.

Thank you! Karen Bantuveris @Vspotmom @VolunteerSpot Facebook: facebook.com/volunteerspot VolunteerSpot’s blog: Blog.volunteerspot.com TMVolunteerSpot , DOING GOOD just got easier.

http://blog.volunteerspot.com	1094
http://www.twylah.com	4
http://volunteerspotblog.typepad.com	3
http://www.typepad.com	2

Volunteer Engagement: Web and Social Media Best Practices

by VolunteerSpot

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 1,103

Statistics

Volunteer Engagement: Web and Social Media Best Practices Presentation Transcript