Volunteer Engagement: Web and Social Media Best Practices

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Volunteer Engagement: Web and Social Media Best Practices to boost your efforts in volunteer recruiting, coordination, retention and recognition.

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Volunteer Engagement: Web and Social Media Best Practices

  1. 1. Web & Social Media Strategies for Volunteer Engagement With Karen Bantuveris TMVolunteerSpot , DOING GOOD just got easier.
  2. 2. About the presenter   Karen Bantuveris Founder and CEO @VolunteerSpot TMVolunteerSpot , DOING GOOD just got easier.
  3. 3. Q: Why Volunteers?   TMVolunteerSpot , DOING GOOD just got easier.
  4. 4. Q: Why Volunteers?  A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.
  5. 5. Q: Why Volunteers?  A: To get important work done!A:  To  cul)vate  commi0ed  champions  to  our  cause/organiza)on  who  are  long-­‐term  advocates,  donors  and  leaders….  And  in  doing  so….  get  important  work  done!  
  6. 6. Volunteer Avoidance Cycle   60% of nonprofits cite lack of funds as primary Wish  U     obstacle to providing volunteer management Had  Help   ~ Reimagining Service 2010 Do  it   No  Time   Yourself   TMVolunteerSpot , DOING GOOD just got easier.
  7. 7. Volunteer Avoidance Cycle   Wish  U     Had  Help   Do  it   No  Time   Yourself  
  8. 8. Journey of a Volunteer   Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  9. 9. Journey of a Volunteer   Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  10. 10. Common Social Media Tools   Social Media: Any online technology or practicethat lets us share (content, opinions, insights,experiences, media) and have a conversationabout the ideas we care about. Socialbrite http://socialbrite.org/glossary TM VolunteerSpot , DOING GOOD just got easier.
  11. 11. Social Media Builds Your Community Listen   When we have calls-to-action,Inspire   Share   our community will be engaged. Connect   It’s like having a conversation! TM 11 VolunteerSpotDOING  GOOD  just  got  easier.   , DOING GOOD just got easier.
  12. 12. Social Media Builds Your Community Listen   Trust  Inspire   Share   Ac)on   Connect   TM 12 VolunteerSpotDOING  GOOD  just  got  easier.   , DOING GOOD just got easier.
  13. 13. Free Web Tools for Coordinating Volunteers   Specific Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, community links to conversations Facebook / Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer from Registration unskilled your mobile device required volunteers 10-400 signed Schedule multiple up per Both, add Easy Yes Yes days/months sub-team or links to activity Facebook/ Hours tracking , 5 Twitter custom registration fields (Premium) TM VolunteerSpot , DOING GOOD just got easier.
  14. 14. Volunteer Engagement Best Practices  1.  Find  ‘em!  (cul)vate  community)  2.  Onboard  Quickly  &  Be  Specific  3.  Setup  to  Succeed  4.  Measure  &  Share  5.  Recognize  Volunteers   TM VolunteerSpot , DOING GOOD just got easier.
  15. 15. 1. Find ‘em! (Cultivate Community)  •  Where  are  they  already  hanging  out?  Build  your   Community!     •  Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list•  Engage  others  to  involve  their  friends  &  network   •  personal appeal •  social media appeal•  Consider  service  groups   •  workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.
  16. 16. 1. Find ‘em! (Cultivate Community)   MeetUp Community Examples TMVolunteerSpot , DOING GOOD just got easier.
  17. 17. 1. Find ‘em! (Cultivate Community)   Workplace Service - Keller Williams International Example TMVolunteerSpot , DOING GOOD just got easier.
  18. 18. 2. Onboard Quickly & Be Specific (examples)   Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page • capture volunteer contact for future needs • signing up for a specific spot firms up commitments • volunteers can amplify to their communities • auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.
  19. 19. 2. Onboard Quickly & Be Specific (examples)   Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast TM VolunteerSpot , DOING GOOD just got easier.
  20. 20. 2. Onboard Quickly & Be Specific (examples)   Girls on The Run Race Setup and Race Day
  21. 21. 2. Onboard Quickly & Be Specific (examples)   Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”
  22. 22. 3. Setup to Succeed: Before    Thank  ‘em!    Background  on  your  organiza)on    Map  and  direc)ons  to  the  service  loca)on    Where  to  park  and  which  entrance  to  use    Who  will  greet  them    What  to  wear/bring  (water,  snack,  work  gloves,  etc.)    Safety  concerns  and  physical  requirements    Confiden)ally  requirements  and  sensi)vity  issues    Background  checks?    SOCIAL  MEDIA  PACKAGE!   TM VolunteerSpot , DOING GOOD just got easier.
  23. 23. 3. Setup to Succeed Sample Social Media Strategy Create  a  hashtag   Twi0er   • Neighborhood  groups   Tweet  loca)on  each  day   • Child-­‐serving  orgs   • Local  government   TwitPics  of  completed  work  Create  a  Citywide  Hopscotch  Game!   Create  a  photo  pool   Flickr   • People  involved  in  project   Tagging  system   • Flickr  group  leaders   Submit  photos  to  relevant  Flickr   groups   Include  con)nually  updated  map   Blog   • Local  mom/dad  bloggers   Share  notable  stories   • Play  bloggers   • Newspaper  blogs   Guest  blog   TM 23 VolunteerSpot , DOING GOOD just got easier.
  24. 24. 3. Setup to Succeed: Day-of   Introduce  yourself  and  wear  a  name  tag.     Thank  ‘em  for  coming  &  make  it  FUN!     Big  Picture  Review  –  summarize  why  it  ma0ers  that  they  are  serving  today   in  one  or  two  sentences.   Make  it  Personal  –  ASK:  Why  are  you  serving?  It’s  THEIR  story!   Is  a  site  tour  appropriate?     Nametags  available  (pre-­‐printed  if  possible)   Review  safety  procedures,  comfort  sta)ons  (food,  restrooms,  etc.),  and  key   work  processes   Photos/video  permissible?    << Encourage it, take ‘em, provide a Flip for those with out video smartphones TM VolunteerSpot , DOING GOOD just got easier.
  25. 25. 4. Measure & Share  •  Results  Measures:  e.g. # families fed, # books distributed, # trees planted, # patients treated•  Process  Measures:  e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided•  Community  Measures:     •  Facebook views,mentions/likes/comments •  Flicker and YouTube posts/views •  Twitter followers, RTs and MTs •  Newsletter list, RSS subscribers •  Blog visits, bounce rate, time on site, page views
  26. 26. 4. Measure & Share  Amplify  Volunteer  Stories  &  Invite  User  ContribuJons  • Via  Social  Media:   Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube• Via  Email     Stories, stats and links• On  Site   Photos, progress ‘thermometers’ TM VolunteerSpot , DOING GOOD just got easier.
  27. 27. 4. Measure & Share   TMVolunteerSpot , DOING GOOD just got easier.
  28. 28. 5. Recognize Volunteers  •  Track hours and results and publicly recognize blog, facebook, YouTube, etc.•  Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.•  Ask for feedback & act on it!•  Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ ebooks TM VolunteerSpot , DOING GOOD just got easier.
  29. 29. 5. Recognize Volunteers   Volunteer Service Badge TMVolunteerSpot , DOING GOOD just got easier.
  30. 30. Volunteer Engagement Best Practices  1.  Find  ‘em!  (cul)vate  community)  2.  Onboard  Quickly  &  Be  Specific  3.  Setup  to  Succeed  4.  Measure  &  Share  5.  Recognize  Volunteers   TM VolunteerSpot , DOING GOOD just got easier.
  31. 31. Helping Those in Need this Winter?Please email us at support@volunteerspot.com with the ‘Subject: Winter’ and we will send you a free three month premium upgrade. TM VolunteerSpot , DOING GOOD just got easier.
  32. 32. In Closing  •  Choose  your  social  media  and  web  tools  and   use  them  consistently  to  speed  a  volunteer’s   journey  with  your  organiza)on.  •  Remember:  Why  Volunteers?   To  cul)vate  commi0ed  champions  to  our   cause/organiza)on  who  are  long-­‐term   advocates,  donors  and  leaders….   And  in  doing  so….   get  important  work  done!   TM VolunteerSpot , DOING GOOD just got easier.
  33. 33. Thank you! Karen Bantuveris @Vspotmom @VolunteerSpot Facebook: facebook.com/volunteerspot VolunteerSpot’s blog: Blog.volunteerspot.com TMVolunteerSpot , DOING GOOD just got easier.

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