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Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
Volunteer engagement social media UTCLE
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Volunteer engagement social media UTCLE

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  • 1. Web & Social Media Strategies for Volunteer Engagementwith Karen Bantuveris Founder & CEO VolunteerSpot
  • 2. About the presenter Karen Bantuveris Founder and CEO @VolunteerSpot #CSFUTCLE TMVolunteerSpot , DOING GOOD just got easier.
  • 3. Q: Why Volunteers? TMVolunteerSpot , DOING GOOD just got easier.
  • 4. Q: Why Volunteers?A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.
  • 5. Q: Why Volunteers?A: To get important work done!A: To cultivate committed champions to ourcause/organization who are long-termadvocates, donors and leaders….And in doing so….get important work done!
  • 6. Volunteer Avoidance Cycle 60% of nonprofits cite lack of funds as primary obstacle to Wish U providing volunteer management Had Help ~ Reimagining Service 2010 Do it No Time Yourself TMVolunteerSpot , DOING GOOD just got easier.
  • 7. Volunteer Avoidance Cycle Wish U Had Help Do it No Time Yourself
  • 8. Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  • 9. Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  • 10. Common Social Media ToolsSocial Media: Any online technology or practicethat lets us share (content, opinions, insights,experiences, media) and have a conversationabout the ideas we care about. Socialbritehttp://socialbrite.org/glossary TM VolunteerSpot , DOING GOOD just got easier.
  • 11. Social Media Builds Your Community Listen When we have calls-to-action,Inspire Share our community will be engaged. Connect It’s like having a conversation! TM 11 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.
  • 12. Social Media Builds Your Community Listen TrustInspire Share Action Connect TM 12 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.
  • 13. Who Connects for your Org? TM 13 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.
  • 14. Free Web Tools for Coordinating Volunteers Specific Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, links to community Facebook conversations /Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer Registration unskilled from your mobile required volunteers device 10-400 Schedule multiple signed up Both, add Easy Yes Yes days/months per links to sub-team or Facebook/ Hours tracking , 5 activity Twitter custom registration fields (Premium) TM VolunteerSpot , DOING GOOD just got easier.
  • 15. Volunteer Engagement Best Practices1. Find ‘em! (cultivate community)2. Onboard Quickly & Be Specific3. Setup to Succeed4. Measure & Share5. Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.
  • 16. 1. Find ‘em! (Cultivate Community)• Where are they already hanging out? Build your Community! • Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list• Engage others to involve their friends & network • personal appeal • social media appeal• Consider service groups • workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.
  • 17. 1. Find ‘em! (Cultivate Community) MeetUp Community Examples TMVolunteerSpot , DOING GOOD just got easier.
  • 18. 1. Find ‘em! (Cultivate Community) Workplace Service - Keller Williams International Example TMVolunteerSpot , DOING GOOD just got easier.
  • 19. 2. Onboard Quickly & Be Specific (examples) Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page •capture volunteer contact for future needs •signing up for a specific spot firms up commitments •volunteers can amplify to their communities •auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.
  • 20. 2. Onboard Quickly & Be Specific (examples) Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast TM VolunteerSpot , DOING GOOD just got easier.
  • 21. 2. Onboard Quickly & Be Specific (examples) Girls on The Run Race Setup and Race Day
  • 22. 2. Onboard Quickly & Be Specific (examples) Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”
  • 23. 3. Setup to Succeed: Before Thank ‘em! Background on your organization Map and directions to the service location Where to park and which entrance to use Who will greet them What to wear/bring (water, snack, work gloves, etc.) Safety concerns and physical requirements Confidentially requirements and sensitivity issues Background checks? SOCIAL MEDIA PACKAGE! TM VolunteerSpot , DOING GOOD just got easier.
  • 24. 3. Setup to Succeed Sample Social Media Strategy Create a hashtag Twitter •Neighborhood groups Tweet location each day •Child-serving orgs •Local government TwitPics of completed workCreate a CitywideHopscotch Game! Create a photo pool Flickr •People involved in project Tagging system •Flickr group leaders Submit photos to relevant Flickr groups Include continually updated map Blog •Local mom/dad bloggers Share notable stories •Play bloggers •Newspaper blogs Guest blog TM 24 VolunteerSpot , DOING GOOD just got easier.
  • 25. 3. Setup to Succeed: Day-of Introduce yourself and wear a name tag. Thank ‘em for coming & make it FUN! Big Picture Review – summarize why it matters that they are serving today in one or two sentences. Make it Personal – ASK: Why are you serving? It’s THEIR story! Is a site tour appropriate? Nametags available (pre-printed if possible) Review safety procedures, comfort stations (food, restrooms, etc.), and key work processes Photos/video permissible? << Encourage it, take ‘em, provide a Flip for those with out video smartphones TM VolunteerSpot , DOING GOOD just got easier.
  • 26. 4. Measure & Share• Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated• Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided• Community Measures: • Facebook views,mentions/likes/comments • Flicker and YouTube posts/views • Twitter followers, RTs and MTs • Newsletter list, RSS subscribers • Blog visits, bounce rate, time on site, page views
  • 27. 4. Measure & ShareAmplify Volunteer Stories & Invite User Contributions•Via Social Media: Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube•Via Email Stories, stats and links•On Site Photos, progress ‘thermometers’ TM VolunteerSpot , DOING GOOD just got easier.
  • 28. 4. Measure & Share TMVolunteerSpot , DOING GOOD just got easier.
  • 29. 5. Recognize Volunteers• Track hours and results and publicly recognize blog, facebook, YouTube, etc.• Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.• Ask for feedback & act on it!• Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ebooks TM VolunteerSpot , DOING GOOD just got easier.
  • 30. 5. Recognize Volunteers Volunteer Service Badge TMVolunteerSpot , DOING GOOD just got easier.
  • 31. Volunteer Engagement Best Practices1. Find ‘em! (cultivate community)2. Onboard Quickly & Be Specific3. Setup to Succeed4. Measure & Share5. Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.
  • 32. TMVolunteerSpot , DOING GOOD just got easier.
  • 33. Questions? TMVolunteerSpot , DOING GOOD just got easier.
  • 34. Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  • 35. In Closing• Choose your social media and web tools and use them consistently to speed a volunteer’s journey with your organization.• Remember: Why Volunteers? To cultivate committed champions to our cause/organization who are long-term advocates, donors and leaders…. And in doing so…. get important work done! TM VolunteerSpot , DOING GOOD just got easier.
  • 36. Thank you! Karen Bantuveris @Vspotmom @VolunteerSpot Facebook: facebook.com/volunteerspot VolunteerSpot’s blog: Blog.volunteerspot.com TMVolunteerSpot , DOING GOOD just got easier.

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