Social Media for PTAs, PTOs and Teams

How to Supercharge your PTA or Team with Social Media Sponsored byKaren Bantuveris Fran Lytle Founder & CEO Behaviorist & Dir of Marketing @VolunteerSpot @justbtwnfriends 1

Serving Parents ServingSchools & Teams www.VolunteerSpot.com www.JustBetweenFriends.com www.Facebook.com/VolunteerSpot 2

Everyone’s Talking AboutSocial Media The use of web-based and mobile technologies to turn communications into an interactive dialogue More than ½ of users are over 35 years old and 56% are women Social media users have higher measures of “social well-being” Strengthen your Group. 4 DOING GOOD just got easier. Simplify your Life.

Did You Know? Facebook is the most popular social media 92% of social media users use Facebook Facebook users are more trusting than the average Internet user They have more close relationships and get more support than the average American Strengthen your Group. 5 DOING GOOD just got easier. Simplify your Life.

Social MediaStrengthens your Group Listen When we have calls-to-action,Inspire Share our community will be engaged. Connect It’s like having a conversation! Strengthen your Group. 6DOING GOOD just got easier. Simplify your Life.

Social MediaStrengthens your Group Listen TrustInspire Share Action Connect Strengthen your Group. 7DOING GOOD just got easier. Simplify your Life.

Use Social Media to . . .• Build community & spirit• Spread news• Raise $$$• Boost volunteering• Spark Action Strengthen your Group. 8 DOING GOOD just got easier. Simplify your Life.

Social Media & yourOutreach• Newsletters• Emails• Blogs• Hand-outs• Social mediaIt increases reach & frequency of your messaging – resulting in more interaction & greater engagement Strengthen your Group. 9 DOING GOOD just got easier. Simplify your Life.

Our Focus Today . . . Strengthen your Group. 10 DOING GOOD just got easier. Simplify your Life.

Twitter Basics• Start a Twitter Account• Short twitter handle + photo• Create a bit.ly to shorten links• Encourage your parents to follow & follow back• Thank people constantly• It‟s ok to ask questions (encouraged)• Read & check link before RT• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)• Use Hashtags: #PTA #Back2School Strengthen your Group. 11 DOING GOOD just got easier. Simplify your Life.

www.bitly.com Strengthen your Group. 12DOING GOOD just got easier. Simplify your Life.

What to Tweet• School news, meetings and events• Sports scores• Thanks (and photos) of volunteers & their work• Appreciation to teachers• Thanks to corporate sponsors (use their @address)• Local news, parenting & education content• Legislative updates• Calls to Action: Volunteer, Donate, Vote, Join• Results of fundraisers & elections Strengthen your Group. 13DOING GOOD just got easier. Simplify your Life.

Build Community & Spirit Strengthen your Group. 14 DOING GOOD just got easier. Simplify your Life.

Spread News Efficiently Strengthen your Group. 15 DOING GOOD just got easier. Simplify your Life.

Raise Money Strengthen your Group. 16DOING GOOD just got easier. Simplify your Life.

Boost Volunteering Strengthen your Group. 17DOING GOOD just got easier. Simplify your Life.

Spark Action Strengthen your Group. 18DOING GOOD just got easier. Simplify your Life.

Strengthen your Group. 19DOING GOOD just got easier. Simplify your Life.

Strengthen your Group. 20DOING GOOD just got easier. Simplify your Life.

Facebook Basics• Start a Facebook Page (not Group)• Encourage your parents to “like” it• Share interesting content• Encourage your inner circle to “like” and comment on wall posts to get other parents interested• Welcome extended family & community• “Like” corporate sponsors Strengthen your Group. 21DOING GOOD just got easier. Simplify your Life.

Facebook Likes &Landing Pages Strengthen your Group. 22DOING GOOD just got easier. Simplify your Life.

What to Post1. School Timelines, Meetings, Form Links2. Upload photos & video and tag volunteers (NOT kids)3. Create „Events‟ pages for big activities –4. Fundraising & Membership Links & Status updates (#,%)5. Call for Volunteers (with a signup link)6. Interesting parenting & education content7. Questions/polls on interesting topics8. Thanks to corporate sponsors Strengthen your Group. 23DOING GOOD just got easier. Simplify your Life.

What to Post Share posts from VolunteerSpot Just Between Friends State/District PTA Parks and Rec Local Museums Local Sports Teams 24

Build Community & Spirit Strengthen your Group. 25 DOING GOOD just got easier. Simplify your Life.

Spread News Efficiently Strengthen your Group. 26 DOING GOOD just got easier. Simplify your Life.

Raise Money Strengthen your Group. 27DOING GOOD just got easier. Simplify your Life.

Boost Volunteering Strengthen your Group. 28DOING GOOD just got easier. Simplify your Life.

Spark Action Strengthen your Group. 29DOING GOOD just got easier. Simplify your Life.

Big Events? Make a Plan! Example Fall Carnival Plan When Where What 3 weeks before School Fb & Carnival is around the corner – preorder T wristbands & skip the lines ! < click here> 2 weeks before School fb Dunking booth fun coming your way – Vote on who you want to see <options> 1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS for sponsoring our awesome day! 1 week before Personal e.g. Jimmy’s so excited for Sat’s carnival, he’s frm leaders already wearing his writstband! Days before Fb & T Photos of prep work, updates on booths, etc. At Carnival POSTERS Follow us on Twitter & Like us on Facebook After FB & T Photos and thanks to volunteers and sponsors Strengthen your Group. 30DOING GOOD just got easier. Simplify your Life.

www.VolunteerSpot.com @VolunteerSpot Tips for Boosting Parent Participation and Volunteering 31DOING GOOD just got easier.

Social Media & Volunteers Thanks to Chris Jarvis, @RealizedWorth 32 VolunteerSpotTM, DOING GOOD just got easier.

Social Media & Volunteers Thanks to Chris Jarvis, @RealizedWorth PARTICIPATION & RECOGNITION Social Media Accelerates the Journey 33 VolunteerSpotTM, DOING GOOD just got easier.

Be Specific when Asking New School Year…new ways to help! Can you garden, paint, or read? Please click here to see all the cool new committees and fun ways to help our kids! Urgent: 5 Volunteers needed in the Cafeteria next week on Mon. and Tues. Please click here and choose a 50 min. shift. Carnival volunteers needed for 10/14! Please signup today, don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk #Fun! 34 DOING GOOD just got easier.

Make it Immediately Online Signups For: ConcessionsActionable Carnivals Class volunteers Workroom Library Literacy Parties & Socials Book fairs & more! Volunteer Interest / Committee Picker Sign Up Sheet 35 DOING GOOD just got easier.

Online Signups For: ConcessionsMake it Immediately Actionable Carnivals Class volunteers Workroom Library Literacy Parties & Socials Book fairs & more! Cafeteria Volunteer Online Sign Up Sheet Example VolunteerSpotTM, DOING GOOD just got easier.

Recognize Volunteers• KEEP SCORE! Track hours and results and publicly recognize blog, Facebook & Twitter• Post “Thank You” messages on volunteer‟s facebook pages• Tag volunteers in photos• Dedicate a song or YouTube video http://www.VolunteerSpot.com/ebooks DOING GOOD just got easier.

www.efundraisingonline.com @eFundraising101Tips for Fundraising

It’s Easy! www.efundraisingonline.com @eFundraising101

www.JustBetweenFriends.com @justbtwnfriendsTips for Communications

Easy and Free! • Choose template • Attach documents • Automatic reminders • Post to public calendar Strengthen your Group. Simplify your Life.

Social MediaStrengthens your Group Listen TrustInspire Share Action Connect Strengthen your Group. 42DOING GOOD just got easier. Simplify your Life.

Ask for Help! Who’s already using Social Media? Strengthen your Group. 43 DOING GOOD just got easier. Simplify your Life.

Karen Bantuveris Fran Lytle Founder & CEO Behaviorist & Dir of Marketing @VolunteerSpot @justbtwnfriendsKaren@volunteerspot.com fran@mailjbf.com Questions? Thanks for Joining Us! and Special Thanks to 44

Thanks To Our Host! 45

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Social Media for PTAs, PTOs and Teams

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