Raise More Money with Social Media

How To Raise More Moneywith Social Media

Presenters Karen Bantuveris Kelly Wasden Founder & CEO Business Dev. Manager @VolunteerSpot @Fundly

Social Fundraising www.Fundly.com

This webinar is for you if… • you‟re charged with fundraising for your group, school or nonprofit. • you want to improve participation in your fundraisers. • you want to involve others in supporting a cause you care about.

Agenda • Building Online Community • Real-World Fundraisers • Social Fundraising • Fundly Demo

Build your Community• Website• Newsletters• Emails• Blogs• Public gatherings• Corporate and community partners

Build your Community Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions

Social MediaStrengthens your group Listen When we have calls- to-action, our community will be Inspire Share engaged. Connect It’s like having a conversation!

Social MediaStrengthens your group Listen TrustInspire Share Action Connect

Social MediaStrengthens your group Listen TrustInspire Share Action $$$ Connect

What to post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create „Events‟ pages for big activities – 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors

What to post?

Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT

Real World Fundraisers MORE TURNOUT = MORE PROFIT Add SOCIAL to your communications plan • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls and „ticklers‟ • Building Buzz and Influence • Members, bloggers, community/corp. partners • Options to donate

Social Media Plan Example: Spring Auction When Where What 1 month • Publish URLs & Twitter hashtag on all materials before (#CharityAuction) • Post: Auction is around the corner – preorder tickets & skip the lines! <click here> 3 weeks • What should our Major Prize be? Vote! before • Bidding warm-up! Check out these awesomes and more to come. What do you want to bid on? 7-10 days before • Auction next Sat. Thx 2 R sponsor @CarDealer! Personal • Can’t wait for Charity Auction! Which dress buzz frm One – 2 community should I wear? <photos> weeks before • Definitely going to bid on this: <photo/link>. What’s your fav? 2-4+ • Auction is Saturday - love love love the Band! posts/person Who’s in? <ticket link>

Social Media Plan When Where What Few days Photos of prep work, updates on auction items, before entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Follow us on Twitter & Like us on Facebook • Please tweet tonight! #RCharityAuction • Tell us what you’re bidding on on Facebook and At Auction Twitter # get a free raffle ticket! • Project a Twitter „backchannel‟ screen TodaysMeet.com • Social ambassador badges “I Do U?” Lots of Photos & Video After Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group

• Social Fundraising• Fundly Demo

$300 Billion donated by individuals each year in the USSource: 2008 Chronicle of Philanthropy

People askPeople forMoney.

ADDING SMALL DONORS

Giving is Moving Online 13% 35-55% 2010 growth rate online giving 2010 givingSource: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%

Not only Online, but Social…

Social changes everything…

Examples

Results 52% increase in donation yield. $12,300 + Social-Multiplier Cycle = $18,695

CASE STUDYEvery supporter was asked to recruit herneighbor, boss, co-worker, friend….

RESULTS 136 17,053 Gifts = Impression s

Value Proposition • Easy:Do nothing differently—just replace your donation page • 50% more money • 50x more exposure • More engagement

Thanks for joining us today!Please continue the conversation…. Facebook.com/Fundly @Fundly Facebook.com/VolunteerSpot @VolunteerSpot

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Raise More Money with Social Media

by VolunteerSpot on Dec 09, 2011

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Raise More Money with Social Media — Presentation Transcript