Boost Fundraising Turnout & Profits


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Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work!

This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!

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Boost Fundraising Turnout & Profits

  1. 1. Boosting Fundraiser Turnout & Profits Karen Bantuveris Founder & CEO @VolunteerSpot
  2. 2. This webinar is for you if… • You organize fundraising events for your group, school or nonprofit. • You want to improve participation and boost profits. • You want to involve others in supporting a cause you care about. @VolunteerSpot #FUNdraising
  3. 3. Special Thanks to Our Sponsors! • Family owned since 2000, • Creative fundraising solutions turning kids artwork into family keepsakes! • Easy ordering & streamlined profits • Over 30 custom products with personalization options. • Beautiful, reusable bags make for unique fundraising products! • Flexible ordering • Huge catalog of environmentallyfriendly products • Promotion Zone: Helpful online resources for fundraiser success! Visit them online today! Visit them online today!
  4. 4. We’re giving away swag! . @VolunteerSpot #FUNdraising
  5. 5. Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY! Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more! @VolunteerSpot #FUNdraising
  6. 6. VolunteerSpot for Fundraisers FREE! Simply Plan: Auctions Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! @VolunteerSpot #FUNdraising
  7. 7. Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers @VolunteerSpot #FUNdraising
  8. 8. Fundraising Begins with Community @VolunteerSpot #FUNdraising
  9. 9. $$$ $,$$$ @VolunteerSpot $$,$$$ #FUNdraising $,$$$,$$$
  10. 10. Product Fundraisers • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results @VolunteerSpot #FUNdraising
  11. 11. Choosing Products • Who is Selling? • Who is Buying? • Calculate Profits • Company Support & Service • Match to Events & Seasons @VolunteerSpot #FUNdraising
  12. 12. Socialize your Sale @VolunteerSpot #FUNdraising
  13. 13. Build your Community @VolunteerSpot #FUNdraising
  14. 14. @VolunteerSpot #FUNdraising
  15. 15. Social Media Strengthens your group Listen When we have calls-to-action, our community will be engaged. Inspire Share Connect It’s like having a conversation! @VolunteerSpot #FUNdraising
  16. 16. Social Media Strengthens your group Listen Trust Inspire Share Action Connect @VolunteerSpot #FUNdraising
  17. 17. Social Media Strengthens your group Listen Trust Inspire Share Action $$$ Connect @VolunteerSpot #FUNdraising
  18. 18. Build your Community • • • • • • Website Newsletters Emails Blogs Public gatherings Corporate and community partners @VolunteerSpot #FUNdraising
  19. 19. Build your Community Show your Lions Pride! @VolunteerSpot #FUNdraising
  20. 20. What to Post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants @VolunteerSpot #FUNdraising
  21. 21. What to post? @VolunteerSpot #FUNdraising
  22. 22. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT @VolunteerSpot #FUNdraising
  23. 23. Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT @VolunteerSpot #FUNdraising
  24. 24. Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure @VolunteerSpot #FUNdraising
  25. 25. Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate @VolunteerSpot #FUNdraising
  26. 26. Example: Spring Carnival Social Media Plan When Where What • 1 month before • • Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival) Carnival is around the corner – preorder tickets & skip the lines! <click here> Post: Please sign up to help at carnival <click here> 3 weeks before • • Who should we put in the dunking booth? Vote! Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> Definitely going to bid on this: <photo/link>. What’s your fav? 1 – 2 weeks before Personal buzz from community • @VolunteerSpot #FUNdraising
  27. 27. Social Media Plan When Where 2 – 3 days before What Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Join us Online! Facebook, Twitter, Pinterest • • At Carnival Hashtags# • • Check in After Please tweet! #EECarnival Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! Project a Twitter ‘backchannel’ screen: Social ambassador badges “I for Cause, Do U?” Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group @VolunteerSpot #FUNdraising
  28. 28. Add Online to Auctions Online Bidding Supports Participation in your Real World Event. • • • • Gives participants a sneak peak Builds excitement for some of your best items Promotes auction to folks who can’t attend in person Leverages the (school) calendar with off-season online auctions Thanks to Roger Devine from for the great ideas! @VolunteerSpot #FUNdraising
  29. 29. Pre-event Buzz @VolunteerSpot #FUNdraising
  30. 30. Day-of Buzz @VolunteerSpot #FUNdraising
  31. 31. Recognize Volunteers & Participants @VolunteerSpot #FUNdraising
  32. 32. Thank Sponsors @VolunteerSpot #FUNdraising
  33. 33. A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! @VolunteerSpot #FUNdraising
  34. 34. Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! @VolunteerSpot #FUNdraising
  35. 35. Get Help! Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors @VolunteerSpot #FUNdraising
  36. 36. Thank you for joining! Join us! @VolunteerSpot @VolunteerSpot #FUNdraising
  37. 37. Get Started Today! FREE! @VolunteerSpot #FUNdraising
  38. 38. Join us! @VolunteerSpot #FUNdraising
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