Using the Web & Social Media for Volunteer Engagement September 2009

As of April 2009 , 79% of American adults use the internet Pew Internet & American Life Project (April 2009)

As of April 2009 ,

79% of American adults

use the internet

http://www.nyccah.org/ Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ Website

http://www.nyccah.org/

Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/

Website Purpose? Donor-friendly Media-friendly Volunteer-friendly Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible http://www.aspca.org/

Purpose?

Donor-friendly

Media-friendly

Volunteer-friendly

Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible

Website http://www.archoward.org/

Volunteer Engagement Online Discuss varied volunteer roles and options Include download-able application or online application form Include FAQs, a phone number and an e-mail link for questions http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx

Discuss varied volunteer roles and options

Include download-able application or online application form

Include FAQs, a phone number and an e-mail link for questions

Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/

Audience Engagement Online Growing marketing trend – allow people to select the type of information they would like to receive from your agency Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf

Growing marketing trend – allow people to select the type of information they would like to receive from your agency

Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf

In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 44.2% do. Pew Internet & American Life Project (January 2009) www.emarketer.com (August 2009)

Social Media Goals Engage in conversation clients, funders, colleagues Share information Educate others about your agency and/or issue Learn from others Increase transparency and responsiveness Build community Network Advocate Mobilize your base to action

Engage in conversation clients, funders, colleagues

Share information

Educate others about your agency and/or issue

Learn from others

Increase transparency and responsiveness

Build community

Network

Advocate

Mobilize your base to action

Social Media Challenges Giving up control of the conversation Achieving a comfort level using social media Balancing organization’s identity with personal identity Time/personnel resources for maintaining social media presence Adjusting to ever-changing landscape of social media – being flexible Understanding technology and terminology Measuring ROI (return on investment)

Giving up control of the conversation

Achieving a comfort level using social media

Balancing organization’s identity with personal identity

Time/personnel resources for maintaining social media presence

Adjusting to ever-changing landscape of social media – being flexible

Understanding technology and terminology

Measuring ROI (return on investment)

Social Media Getting Started Identify Which types of web 2.0 does your organization want to use? What is your goal? http://www.chrisbrogan.com/if-i-started-today/ Identity Establish an identity and keep it consistent across platforms Balance organizational goals with personality Invest You get out of Social Media what you put into it Interact Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /

Identify

Which types of web 2.0 does your organization want to use? What is your goal?

http://www.chrisbrogan.com/if-i-started-today/

Identity

Establish an identity and keep it consistent across platforms

Balance organizational goals with personality

Invest

You get out of Social Media what you put into it

Interact

Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions

Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /

LinkedIn Median age is 40 6% of adult social network users Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008

LinkedIn

Median age is 40

6% of adult social network users

Facebook From 250 million users worldwide in July 2009 to 300 million users in September 2009 94.6 million users in the United States Twitter From 7 million users in March 2009 to ~20 million users in August 2009 Aging backwards LinkedIn 13.6 million users in the United States in August 2009 Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009

Facebook

From 250 million users

worldwide in July 2009

to 300 million users in

September 2009

94.6 million users in the

United States

Social Media Getting Started Social Media Facebook Cause Profile (personal) Causes (organization) Page (organization) http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43

Profile (personal)

Causes (organization)

Page (organization)

Social Media Getting Started Social Media Facebook Page

Social Media Getting Started Social Media Facebook Page

Social Media Getting Started Social Media Facebook Page http://www.facebook.com/VolunteerHoward

Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/ Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/ Social Media Twitter http://search.twitter.com/ http://monitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/

Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/

Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php

The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/

26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/

26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/

Social Media You Tube Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY

Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel

Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY

Social Media You Tube The Arc of Howard County http://www.youtube.com/user/ArcHoward

Social Media Getting Started Social Media Blogs http://redcrossyouth.org/

http://www.linkedin.com Social Media Getting Started Social Media LinkedIn

http://www.linkedin.com

Social Media Getting Started Social Media LinkedIn

Social Media Getting Started Social Media MySpace http://www.myspace.com/

Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111 Social Media Getting Started Social Media Flickr

Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111

http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi Social Media Getting Started Social Media Return on Investment

http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html

http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi

Resources – Online Go online! Research what others are doing related to both volunteer management and web 2.0 Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts

Go online!

Research what others are doing related to both volunteer management and web 2.0

Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts

Resources – Webinars http://www.nten.org/events/webinar

http://www.commonknow.com/html/resources.php Resources – Webinars

http://www.commonknow.com/html/resources.php

Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438

Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel (also, check the “More” section for other Common Craft videos) Resources – You Tube

Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel

(also, check the “More” section for other Common Craft videos)

Resources – Podcasts 501c3 Cast http://www.501c3cast.com/ Energize Inc. http://www.energizeinc.com/hot.html Volunteer San Diego Podcasts http://vsdpodcast.org/ Social Media Video Tutorial Podcast http://johnhaydon.com/social-strategy-tips/social-media-video-tutorial-podcast/

501c3 Cast

http://www.501c3cast.com/

Energize Inc.

http://www.energizeinc.com/hot.html

Volunteer San Diego Podcasts

http://vsdpodcast.org/

Social Media Video Tutorial Podcast

http://johnhaydon.com/social-strategy-tips/social-media-video-tutorial-podcast/

Resources – Social Media NTEN (Nonprofit Technology Network): http://www.nten.org/ Tech Soup : http://www.techsoup.org/ We Are Media : http://www.wearemedia.org/Tool+Box Social Brite: http://www.socialbrite.org/tools/ Change.org : http://nonprofits.change.org/

NTEN (Nonprofit Technology Network): http://www.nten.org/

Tech Soup : http://www.techsoup.org/

We Are Media : http://www.wearemedia.org/Tool+Box

Social Brite: http://www.socialbrite.org/tools/

Change.org : http://nonprofits.change.org/

Non-profit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission 10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/ Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about 5 Essential Tips for Promoting Your Charity Using Social Media: http://mashable.com/2009/08/21/charity-social-media/ 4 Facebook Tips for Nonprofit Success – See What Others are Doing: http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}&notoc=1 Resources – Social Media 12for12k: http://www.12for12k.org

Non-profit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/

Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission

10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/

Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx

Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about

5 Essential Tips for Promoting Your Charity Using Social Media: http://mashable.com/2009/08/21/charity-social-media/

4 Facebook Tips for Nonprofit Success – See What Others are Doing: http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}&notoc=1

Nonprofit Blogs Beth’s Blog: How nonprofits can use social media Subscribe. How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/ The NTEN Blog: http://nten.org/blog Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/archive/2009/08/05/100-online-tools-for-non-profits.aspx Netwit’s Think Tank: http://www.netwitsthinktank.com Blog for Change: http://www.blogforchange.org/ Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/ Social Media Blogs Danny Brown: http://dannybrown.me/ How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ Resources – Blogs

Nonprofit Blogs

Beth’s Blog: How nonprofits can use social media

Subscribe.

How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html

John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/

The NTEN Blog: http://nten.org/blog

Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/archive/2009/08/05/100-online-tools-for-non-profits.aspx

Netwit’s Think Tank: http://www.netwitsthinktank.com

Blog for Change: http://www.blogforchange.org/

Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/

Social Media Blogs

Danny Brown: http://dannybrown.me/

How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/

Continuing research: return on investment Websites versus Blogs Debate: Growing Your Own Social Network Texting What’s Next?

Continuing research: return on investment

Websites versus Blogs

Debate: Growing Your Own Social Network

Texting

Questions & Thank You Mickey Gomez Volunteer Center Serving Howard County www.volunteerhoward.org [email_address] Twitter: @volunteerhoward

Mickey Gomez

Volunteer Center Serving Howard County

www.volunteerhoward.org

[email_address]

Twitter: @volunteerhoward