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Volunteer Trends March 2009

Volunteer Trends March 2009



- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits. ...

- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits.

- Features a focus on nonprofits using social media to engage a diverse audience (including constituents, community members, volunteers and funders).

- Meant as a starting point, the goal of this presentation is to help nonprofits begin to explore new ways in which to successfully engage community volunteers.



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    Volunteer Trends March 2009 Volunteer Trends March 2009 Presentation Transcript

    • Volunteer Trends March 19, 2009 Missouri 2009 Public Health Preparedness Conference
    • Objectives
      • Review current volunteer trends
      • Develop effective strategies for engaging volunteers
      • Overview of Social Media
    • Volunteer Trends
      • Youth
      • Families
      • Older Adults
      • People affected by the current economy
    • Volunteer Trends
      • Today’s volunteers are seeking the following types of volunteer opportunities:
      • Skills-based & project-based
      • Focused on impact
      • Creative
      • Meaningful & challenging
      • Flexible or virtual
      • Offer targeted experience or training
      • Make them feel like they are making a difference
    • Volunteer Trends
      • Today’s volunteers expect:
      • Freedom to research volunteer options and connect online
      • Fast response time
      • Less authoritative management and less bureaucracy
      • More professionalism
      • To feel that their time is being used effectively
    • Developing a Strategy
      • Identify your agency’s volunteer needs
      • Be creative
      • Be mindful of current trends – What are you doing to appeal to today’s volunteers?
      • Go where the volunteers are
      • In your community
      • Online
      • As of December 2008 ,
      • 74% of American adults
      • use the internet
      Pew Internet & American Life Project (December 2008)
    • Volunteer Engagement Online
      • Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page
      • Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
    • Volunteer Engagement Online
      • Discuss varied volunteer roles and options
      • Include download-able application or online application form
      • Include FAQs, a phone number and an e-mail link for questions
    • In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
    • Social Media Goals
      • Engage in conversation with volunteers and colleagues
      • Share information
        • Educate others about your agency and/or issue
        • Learn from others
      • Increase transparency and responsiveness
      • Build community
      • Network
      • Advocate
    • Social Media Challenges
      • Giving up control of the conversation
      • Achieving a comfort level using social media
      • Balancing organization’s identity with personal identity
      • Time/personnel resources for maintaining social media presence
      • Adjusting to ever-changing landscape of social media – being flexible
      • Understanding technology and terminology
      • Measuring ROI (return on investment)
    • Social Media Getting Started
      • Identify
      • Which types of web 2.0 does your organization want to use? What is your goal?
      • http://www.chrisbrogan.com/if-i-started-today/
      • Identity
      • Establish an identity and keep it consistent across platforms
      • Balance organizational goals with personality
      • Invest
      • You get out of Social Media what you put into it
      • Interact
      • Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions
      • Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /
      • LinkedIn
      • Median age is 40
      • 6% of adult social network users
      Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
    • Social Media Getting Started Social Media Facebook
      • Profile (personal)
      • Page (organization)
      • Causes (organization)
      • 10 Twitter Tips for Nonprofit Organizations: http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations
      • Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
      Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/
    • Social Media Getting Started Social Media MySpace http://www.myspace.com/
    • Resources
      • Volunteer Centers http://www.handsonnetwork.org/
      • Volunteer Intergenerational Center Tina Dohogne 105 North Main Chaffee, MO 67340 Phone: (573) 887-3664; Email: [email_address] Website: www.vicrsvp.org
      • Voluntary Action Center Cindy Mustard 800 N. Providence, Suite 220 Columbia, MO 65203-4300 Phone: (573) 449-6959; Email: [email_address] Website: www.vacmo.org
      • United Way of Greater St. Louis Rick Skinner 910 N. 11th Street St. Louis, MO 63101-1018 Phone: (314) 539-4284; Email: [email_address] Website: www.stl.unitedway.org
    • Resources – Online
      • Go online!
      • Research what others are doing related to both volunteer management and web 2.0
      • Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts
      • Idealist.org
      • http://www.idealist.org/en/vmrc/index.html
      • Energize Inc.
      • http://www.energizeinc.com/
      • Volunteer Match
      • http://www.volunteermatch.org
      • Points of Light Institute
      • http://www.pointsoflight.org/
      • Cyber VPM
      • http://groups.yahoo.com/group/cybervpm/
      • Chronicle of Philanthropy Blogroll:
      • http:// philanthropy.com/giveandtake /
      Resources – Online
    • Resources – Online http://www.idealist.org/en/vmrc/index.html
    • Resources – Webinars http://www.volunteermatch.org/nonprofits/learningcenter/
    • Resources – Slide Share http://www.slideshare.net/VolunteerSpot/family-friendly-volunteering-service-project-ideas-from-az
    • Resources – You Tube
      • Volunteer Reception Centers: http://www.youtube.com/watch?v=Qlj2MH9krDk&feature=related
      • Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg
    • Resources – Podcasts
      • 501c3 Cast
      • http://www.501c3cast.com/
      • Energize Inc.
      • http://www.energizeinc.com/hot.html
      • Volunteer San Diego Podcasts
      • http://vsdpodcast.org/
    • Resources – Social Media
      • NTEN (Nonprofit Technology Network): http://www.nten.org/
      • Tech Soup : http://www.techsoup.org/
      • We Are Media : http://www.wearemedia.org/Tool+Box
      • Change.org : http://nonprofits.change.org/
      • Beth’s Blog :
        • How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
      • How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
    • Questions & Thank You
      • Mickey Gomez
      • Volunteer Center Serving Howard County
      • www.volunteerhoward.org
      • [email_address]
      • Twitter: @volunteerhoward