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Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
Volunteer Trends March 2009
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Volunteer Trends March 2009

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- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits. …

- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits.

- Features a focus on nonprofits using social media to engage a diverse audience (including constituents, community members, volunteers and funders).

- Meant as a starting point, the goal of this presentation is to help nonprofits begin to explore new ways in which to successfully engage community volunteers.

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  • Thanks for including our free eBook, Family Friendly Volunteering, in your presentation. We'd love to also support your agencies, volunteer leaders, committee chairs and board members as they are coordinating volunteers with our free and easy online volunteer scheduling software. Please check us out and spread the word.

    http://www.VolunteerSpot.com
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  • 1. Volunteer Trends March 19, 2009 Missouri 2009 Public Health Preparedness Conference
  • 2. Objectives <ul><li>Review current volunteer trends </li></ul><ul><li>Develop effective strategies for engaging volunteers </li></ul><ul><li>Overview of Social Media </li></ul>
  • 3. Volunteer Trends <ul><li>Youth </li></ul><ul><li>Families </li></ul><ul><li>Older Adults </li></ul><ul><li>People affected by the current economy </li></ul>
  • 4. Volunteer Trends <ul><li>Today’s volunteers are seeking the following types of volunteer opportunities: </li></ul><ul><li>Skills-based & project-based </li></ul><ul><li>Focused on impact </li></ul><ul><li>Creative </li></ul><ul><li>Meaningful & challenging </li></ul><ul><li>Flexible or virtual </li></ul><ul><li>Offer targeted experience or training </li></ul><ul><li>Make them feel like they are making a difference </li></ul>
  • 5. Volunteer Trends <ul><li>Today’s volunteers expect: </li></ul><ul><li>Freedom to research volunteer options and connect online </li></ul><ul><li>Fast response time </li></ul><ul><li>Less authoritative management and less bureaucracy </li></ul><ul><li>More professionalism </li></ul><ul><li>To feel that their time is being used effectively </li></ul>
  • 6. Developing a Strategy <ul><li>Identify your agency’s volunteer needs </li></ul><ul><li>Be creative </li></ul><ul><li>Be mindful of current trends – What are you doing to appeal to today’s volunteers? </li></ul><ul><li>Go where the volunteers are </li></ul><ul><li>In your community </li></ul><ul><li>Online </li></ul>
  • 7. <ul><li>As of December 2008 , </li></ul><ul><li>74% of American adults </li></ul><ul><li>use the internet </li></ul>Pew Internet & American Life Project (December 2008)
  • 8. Volunteer Engagement Online <ul><li>Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>
  • 9. Volunteer Engagement Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able application or online application form </li></ul><ul><li>Include FAQs, a phone number and an e-mail link for questions </li></ul>
  • 10. In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
  • 11. Social Media Goals <ul><li>Engage in conversation with volunteers and colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul>
  • 12. Social Media Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>
  • 13. Social Media Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use? What is your goal? </li></ul><ul><li>http://www.chrisbrogan.com/if-i-started-today/ </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>
  • 14. <ul><li>LinkedIn </li></ul><ul><li>Median age is 40 </li></ul><ul><li>6% of adult social network users </li></ul>Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  • 15. Social Media Getting Started Social Media Facebook <ul><li>Profile (personal) </li></ul><ul><li>Page (organization) </li></ul><ul><li>Causes (organization) </li></ul>http://www.facebook.com/
  • 16. <ul><li>10 Twitter Tips for Nonprofit Organizations: http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations </li></ul><ul><li>Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php </li></ul>Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/
  • 17. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  • 18. Resources <ul><li>Volunteer Centers http://www.handsonnetwork.org/ </li></ul><ul><li>Volunteer Intergenerational Center Tina Dohogne 105 North Main Chaffee, MO 67340 Phone: (573) 887-3664; Email: [email_address] Website: www.vicrsvp.org </li></ul><ul><li>Voluntary Action Center Cindy Mustard 800 N. Providence, Suite 220 Columbia, MO 65203-4300 Phone: (573) 449-6959; Email: [email_address] Website: www.vacmo.org </li></ul><ul><li>United Way of Greater St. Louis Rick Skinner 910 N. 11th Street St. Louis, MO 63101-1018 Phone: (314) 539-4284; Email: [email_address] Website: www.stl.unitedway.org </li></ul>
  • 19. Resources – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer management and web 2.0 </li></ul><ul><li>Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts </li></ul>
  • 20. <ul><li>Idealist.org </li></ul><ul><li>http://www.idealist.org/en/vmrc/index.html </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/ </li></ul><ul><li>Volunteer Match </li></ul><ul><li>http://www.volunteermatch.org </li></ul><ul><li>Points of Light Institute </li></ul><ul><li>http://www.pointsoflight.org/ </li></ul><ul><li>Cyber VPM </li></ul><ul><li>http://groups.yahoo.com/group/cybervpm/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: </li></ul><ul><li>http:// philanthropy.com/giveandtake / </li></ul>Resources – Online
  • 21. Resources – Online http://www.idealist.org/en/vmrc/index.html
  • 22. Resources – Webinars http://www.volunteermatch.org/nonprofits/learningcenter/
  • 23. Resources – Slide Share http://www.slideshare.net/VolunteerSpot/family-friendly-volunteering-service-project-ideas-from-az
  • 24. Resources – You Tube <ul><li>Volunteer Reception Centers: http://www.youtube.com/watch?v=Qlj2MH9krDk&feature=related </li></ul><ul><li>Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg </li></ul>
  • 25. Resources – Podcasts <ul><li>501c3 Cast </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/hot.html </li></ul><ul><li>Volunteer San Diego Podcasts </li></ul><ul><li>http://vsdpodcast.org/ </li></ul>
  • 26. Resources – Social Media <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul><ul><li>Beth’s Blog : </li></ul><ul><ul><li>How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html </li></ul></ul><ul><li>How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ </li></ul>
  • 27. Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul>

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