Using the Web & Social Media for Volunteer Engagement

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Overview of web and social media engagement strategies with a focus on volunteerism. Includes updated information and examples.

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Using the Web & Social Media for Volunteer Engagement

  1. 1. Using the Web & Social Media for Volunteer Engagement April 2010
  2. 2. <ul><li>As of December 2009 , </li></ul><ul><li>74% of American adults </li></ul><ul><li>use the internet </li></ul><ul><li>Up from 67% in 2005 </li></ul>Pew Internet & American Life Project (December 2009)
  3. 4. In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 45% do. Pew Internet & American Life Project (September 2009)
  4. 5. <ul><li>LinkedIn </li></ul><ul><li>Median age is 39 </li></ul><ul><li>14% of adult social network users </li></ul>Pew Internet & American Life Project (October 2009) Facebook Median age is 33 73% of adult social network users Twitter Median age is 31 19% of adult social network users MySpace Median age is 26 48% of adult social network users 3% global audience decline in 2008
  5. 6. <ul><li>Facebook </li></ul><ul><li>From 250 million users </li></ul><ul><li>worldwide in July 2009 </li></ul><ul><li>to 300 million users in </li></ul><ul><li>September 2009 to over 400 </li></ul><ul><li>million users in February 2010 </li></ul><ul><li>124 million users in the </li></ul><ul><li>United States </li></ul>Twitter From 7 million users in March 2009 to 20 million users in August 2009 to over 75 million users in December 2009 27.3 million users in the United States LinkedIn From 13.6 million users in the United States in August 2009 to 17.2 million users in February 2010 Taken from Quantcast (March 2010)
  6. 7. Flickr From 24.9 million users in February 2009 to 23.2 million users in February 2010 YouTube From 74 million users in February 2009 to 104 million users in February 2010 Taken from Quantcast (March 2010)
  7. 8. <ul><li>Engage in conversation clients, funders, colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul><ul><li>Mobilize your base to action </li></ul>Social Media Goals
  8. 9. <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>Social Media Challenges
  9. 10. <ul><li>Identify </li></ul><ul><li>What is your goal? </li></ul><ul><li>Which types of social media does your organization want to use? Why? </li></ul><ul><li>How will you measure success? </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions, relationships & connections </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>Social Media – Getting Started
  10. 11. Website
  11. 12. Website
  12. 13. Website
  13. 14. Facebook Page
  14. 15. Facebook Page
  15. 16. Facebook Page http://www.facebook.com/VolunteerHoward
  16. 17. Twitter Tips from John Haydon: http://johnhaydon.com/category/twitter-tips/ Twitter
  17. 18. Twitter
  18. 19. Twitter Lists
  19. 20. Blogs
  20. 21. Blogs
  21. 22. Blogs
  22. 23. Blogs
  23. 24. <ul><li>Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel </li></ul><ul><li>Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY </li></ul>YouTube
  24. 25. The Arc of Howard County http://www.youtube.com/user/ArcHoward YouTube
  25. 26. Flickr
  26. 27. Flickr
  27. 28. http://mashable.com/2010/04/28/non-profit-location/ Location-based Applications
  28. 29. Location-based Applications
  29. 30. Fundraising
  30. 31. Fundraising
  31. 32. http://www.archoward.org/ Fundraising
  32. 33. <ul><li>Nonprofit Blogs </li></ul><ul><li>Beth’s Blog: How nonprofits can use social media http://beth.typepad.com/ </li></ul><ul><li>John Haydon: Social Media Marketing for Small Nonprofits: http://johnhaydon.com/ </li></ul><ul><li>The NTEN Blog: http://nten.org/blog </li></ul><ul><li>Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/ </li></ul><ul><li>Netwit’s Think Tank: http://www.netwitsthinktank.com </li></ul><ul><li>Blog for Change: http://www.blogforchange.org/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/ </li></ul>Resources
  33. 34. <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Social Brite: http://www.socialbrite.org/tools/ </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul>Resources
  34. 35. <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul><ul><li>Facebook: http://www.facebook.com/volunteerhoward </li></ul>Questions & Thank you

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