Social Media - Intro for Nonprofits

Intro to Web 2.0 Storytelling & Social Media May 2009 National VOAD 17 th Annual Conference Salt Lake City, Utah

As of December 2008 ,
74% of American adults
use the internet
Pew Internet & American Life Project (December 2008)

http://www.nyccah.org/
Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
Website

Website
Purpose?
Donor-friendly
Media-friendly
Volunteer-friendly
Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
http://www.aspca.org/

Volunteer Engagement Online
Discuss varied volunteer roles and options
Include download-able application or online application form
Include FAQs, a phone number and an e-mail link for questions
http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx

Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/

Audience Engagement Online
Growing marketing trend – allow people to select the type of information they would like to receive from your agency
Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf

In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)

Social Media Goals
Engage in conversation clients, funders, colleagues
Share information
Educate others about your agency and/or issue
Learn from others
Increase transparency and responsiveness
Build community
Network
Advocate
Mobilize your base to action

Social Media Challenges
Giving up control of the conversation
Achieving a comfort level using social media
Balancing organization’s identity with personal identity
Time/personnel resources for maintaining social media presence
Adjusting to ever-changing landscape of social media – being flexible
Understanding technology and terminology
Measuring ROI (return on investment)

Social Media Getting Started
Identify
Which types of web 2.0 does your organization want to use? What is your goal?
http://www.chrisbrogan.com/if-i-started-today/
Identity
Establish an identity and keep it consistent across platforms
Balance organizational goals with personality
Invest
You get out of Social Media what you put into it
Interact
Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /

LinkedIn
Median age is 40
6% of adult social network users
Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008

Social Media Getting Started Social Media Facebook Cause
Profile (personal)
Page (organization)
Causes (organization)
http://www.facebook.com/ http://apps.facebook.com/causes/193813?m=5e8b17e0

Social Media Getting Started Social Media Facebook Page http://www.facebook.com/s.php?init=q&q=american%20red%20cross&ref=ts&sid=fce3263d1b9d7debeb3658ab09a1bf93#/redcross?v=wall&viewas=1456743449

Social Media Getting Started Social Media Facebook Page

Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/
Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/
Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/

26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/

Social Media You Tube
Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel

Social Media You Tube Miriam’s Kitchen Awareness Video: http://www.youtube.com/miriamskitchen

Social Media Getting Started Social Media Blogs http://redcrossyouth.org/

http://www.linkedin.com
Social Media Getting Started Social Media LinkedIn

Social Media Getting Started Social Media LinkedIn

Social Media Getting Started Social Media MySpace http://www.myspace.com/

Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111
Social Media Getting Started Social Media Flickr

http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
Social Media Getting Started Social Media Return on Investment

Resources – Online
Go online!
Research what others are doing related to both volunteer management and web 2.0
Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts

http:// www.commonknow.com/html/index.php

Resources – Webinars http://www.nten.org/events/webinar

Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438

Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel
(also, check the “More” section for other Common Craft videos)
Resources – You Tube

Resources – Podcasts
501c3 Cast
http://www.501c3cast.com/
Energize Inc.
http://www.energizeinc.com/hot.html
Volunteer San Diego Podcasts
http://vsdpodcast.org/

Resources – Social Media
NTEN (Nonprofit Technology Network): http://www.nten.org/
Tech Soup : http://www.techsoup.org/
We Are Media : http://www.wearemedia.org/Tool+Box
Change.org : http://nonprofits.change.org/

Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission
10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/
Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx
Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about
Resources – Social Media 12for12k: http://www.12for12k.org

Nonprofit Blogs
Beth’s Blog: How nonprofits can use social media
Subscribe.
How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
John Haydon: Social Media Marketing for Small Nonprofits: http:// www.corporatedollar.org /
The NTEN Blog: http://nten.org/blog
Blog for Change: http://www.blogforchange.org/
Chronicle of Philanthropy Blogroll: http:// philanthropy.com/giveandtake /
Social Media Blogs
Danny Brown: http://dannybrown.me/
Suze Muse: http://suzemuse.netfirms.com/
How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
Resources – Blogs

Continuing research: return on investment
Websites versus Blogs
Debate: Growing Your Own Social Network
?
What’s Next?

Questions & Thank You
Mickey Gomez
Volunteer Center Serving Howard County
www.volunteerhoward.org
[email_address]
Twitter: @volunteerhoward
Camille Hinojosa Lancaster National Voluntary Organizations Active in Disaster www.nvoad.org [email_address]

Social Media - Intro for Nonprofits

by Volunteer Center Serving Howard County on May 20, 2009

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Social Media - Intro for Nonprofits — Presentation Transcript

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