Social Media - Intro for Nonprofits
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Social Media - Intro for Nonprofits

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An introduction to making the best use of the web including many links to additional resources.

An introduction to making the best use of the web including many links to additional resources.

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  • 1. Intro to Web 2.0 Storytelling & Social Media May 2009 National VOAD 17 th Annual Conference Salt Lake City, Utah
  • 2.
    • As of December 2008 ,
    • 74% of American adults
    • use the internet
    Pew Internet & American Life Project (December 2008)
  • 3.
    • http://www.nyccah.org/
    • Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
    Website
  • 4. Website
    • Purpose?
    • Donor-friendly
    • Media-friendly
    • Volunteer-friendly
    • Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
    http://www.aspca.org/
  • 5. Volunteer Engagement Online
    • Discuss varied volunteer roles and options
    • Include download-able application or online application form
    • Include FAQs, a phone number and an e-mail link for questions
    http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
  • 6. Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
  • 7. Audience Engagement Online
    • Growing marketing trend – allow people to select the type of information they would like to receive from your agency
    • Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf
  • 8. In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
  • 9. Social Media Goals
    • Engage in conversation clients, funders, colleagues
    • Share information
      • Educate others about your agency and/or issue
      • Learn from others
    • Increase transparency and responsiveness
    • Build community
    • Network
    • Advocate
    • Mobilize your base to action
  • 10. Social Media Challenges
    • Giving up control of the conversation
    • Achieving a comfort level using social media
    • Balancing organization’s identity with personal identity
    • Time/personnel resources for maintaining social media presence
    • Adjusting to ever-changing landscape of social media – being flexible
    • Understanding technology and terminology
    • Measuring ROI (return on investment)
  • 11. Social Media Getting Started
    • Identify
    • Which types of web 2.0 does your organization want to use? What is your goal?
    • http://www.chrisbrogan.com/if-i-started-today/
    • Identity
    • Establish an identity and keep it consistent across platforms
    • Balance organizational goals with personality
    • Invest
    • You get out of Social Media what you put into it
    • Interact
    • Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions
    • Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /
  • 12.
    • LinkedIn
    • Median age is 40
    • 6% of adult social network users
    Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  • 13. Social Media Getting Started Social Media Facebook Cause
    • Profile (personal)
    • Page (organization)
    • Causes (organization)
    http://www.facebook.com/ http://apps.facebook.com/causes/193813?m=5e8b17e0
  • 14. Social Media Getting Started Social Media Facebook Page http://www.facebook.com/s.php?init=q&q=american%20red%20cross&ref=ts&sid=fce3263d1b9d7debeb3658ab09a1bf93#/redcross?v=wall&viewas=1456743449
  • 15. Social Media Getting Started Social Media Facebook Page
  • 16. Social Media Getting Started Social Media Facebook Page
  • 17.
    • Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/
    • Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
    • The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/
    Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
  • 18.
    • 26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/
  • 19.  
  • 20. Social Media You Tube
    • Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel
  • 21. Social Media You Tube Miriam’s Kitchen Awareness Video: http://www.youtube.com/miriamskitchen
  • 22. Social Media Getting Started Social Media Blogs http://redcrossyouth.org/
  • 23.
    • http://www.linkedin.com
    Social Media Getting Started Social Media LinkedIn
  • 24. Social Media Getting Started Social Media LinkedIn
  • 25. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  • 26.
    • Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111
    Social Media Getting Started Social Media Flickr
  • 27.
    • http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html
    • http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
    Social Media Getting Started Social Media Return on Investment
  • 28. Resources – Online
    • Go online!
    • Research what others are doing related to both volunteer management and web 2.0
    • Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts
  • 29.
    • http:// www.commonknow.com/html/index.php
  • 30. Resources – Webinars http://www.nten.org/events/webinar
  • 31. Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
  • 32.
    • Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel
    • (also, check the “More” section for other Common Craft videos)
    Resources – You Tube
  • 33. Resources – Podcasts
    • 501c3 Cast
    • http://www.501c3cast.com/
    • Energize Inc.
    • http://www.energizeinc.com/hot.html
    • Volunteer San Diego Podcasts
    • http://vsdpodcast.org/
  • 34. Resources – Social Media
    • NTEN (Nonprofit Technology Network): http://www.nten.org/
    • Tech Soup : http://www.techsoup.org/
    • We Are Media : http://www.wearemedia.org/Tool+Box
    • Change.org : http://nonprofits.change.org/
  • 35.
    • Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission
    • 10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/
    • Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx
    • Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about
    Resources – Social Media 12for12k: http://www.12for12k.org
  • 36.
    • Nonprofit Blogs
    • Beth’s Blog: How nonprofits can use social media
      • Subscribe.
      • How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
    • John Haydon: Social Media Marketing for Small Nonprofits: http:// www.corporatedollar.org /
    • The NTEN Blog: http://nten.org/blog
    • Blog for Change: http://www.blogforchange.org/
    • Chronicle of Philanthropy Blogroll: http:// philanthropy.com/giveandtake /
    • Social Media Blogs
    • Danny Brown: http://dannybrown.me/
    • Suze Muse: http://suzemuse.netfirms.com/
    • How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
    Resources – Blogs
  • 37.
    • Continuing research: return on investment
    • Websites versus Blogs
    • Debate: Growing Your Own Social Network
    • ?
    What’s Next?
  • 38. Questions & Thank You
    • Mickey Gomez
    • Volunteer Center Serving Howard County
    • www.volunteerhoward.org
    • [email_address]
    • Twitter: @volunteerhoward
    Camille Hinojosa Lancaster National Voluntary Organizations Active in Disaster www.nvoad.org [email_address]