Intro to Web 2.0  Storytelling & Social Media May 2009 National VOAD 17 th  Annual Conference Salt Lake City, Utah
<ul><li>As of   December 2008 ,  </li></ul><ul><li>74%  of  American adults  </li></ul><ul><li>use the internet </li></ul>...
<ul><li>http://www.nyccah.org/   </li></ul><ul><li>Nonprofit Website Design – Examples and Best Practices:   http://www.sm...
Website <ul><li>Purpose? </li></ul><ul><li>Donor-friendly </li></ul><ul><li>Media-friendly </li></ul><ul><li>Volunteer-fri...
Volunteer Engagement  Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able ap...
Volunteer Engagement  Online http://www.mealsonwheelsmd.org/   http://www.austinfoodbank.org/
Audience Engagement  Online <ul><li>Growing marketing trend – allow people to select the  type  of information they would ...
In 2005,  8%  of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Projec...
Social Media  Goals <ul><li>Engage in conversation clients, funders, colleagues </li></ul><ul><li>Share information </li><...
Social Media  Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using s...
Social Media  Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use...
<ul><li>LinkedIn  </li></ul><ul><li>Median age is  40   </li></ul><ul><li>6%  of adult social network users </li></ul>Pew ...
Social Media  Getting Started Social Media  Facebook Cause <ul><li>Profile (personal) </li></ul><ul><li>Page (organization...
Social Media  Getting Started Social Media  Facebook Page http://www.facebook.com/s.php?init=q&q=american%20red%20cross&re...
Social Media  Getting Started Social Media  Facebook Page
Social Media  Getting Started Social Media  Facebook Page
<ul><li>Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits   http://www.corporatedollar.org/twitter...
<ul><li>26 Nonprofits on Twitter:   http://mashable.com/2009/03/19/twitter-nonprofits/   </li></ul>
 
Social Media  You Tube <ul><li>Volunteer Tribute Video:   http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel   </l...
Social Media  You Tube Miriam’s Kitchen Awareness Video:   http://www.youtube.com/miriamskitchen
Social Media  Getting Started Social Media  Blogs http://redcrossyouth.org/
<ul><li>http://www.linkedin.com   </li></ul>Social Media  Getting Started Social Media  LinkedIn
Social Media  Getting Started Social Media  LinkedIn
Social Media  Getting Started Social Media  MySpace http://www.myspace.com/
<ul><li>Ten Cool Examples of Nonprofits Using Flickr!   http://www.blogher.com/node/17111   </li></ul>Social Media  Gettin...
<ul><li>http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-...
Resources  – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer manageme...
<ul><li>http:// www.commonknow.com/html/index.php </li></ul>
Resources  – Webinars http://www.nten.org/events/webinar
Resources  – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
<ul><li>Common Craft’s Online Photo Sharing in Plain English:   http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel...
Resources  – Podcasts <ul><li>501c3 Cast  </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc.  </l...
Resources  – Social Media <ul><li>NTEN  (Nonprofit Technology Network):  http://www.nten.org/ </li></ul><ul><li>Tech Soup ...
<ul><li>Using Social Media Sites to Promote Your Mission:  http://www.fundraising123.org/article/using-social-networking-s...
<ul><li>Nonprofit Blogs </li></ul><ul><li>Beth’s Blog: How nonprofits can use social media </li></ul><ul><ul><li>Subscribe...
<ul><li>Continuing research: return on investment  </li></ul><ul><li>Websites versus Blogs </li></ul><ul><li>Debate: Growi...
Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www....
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Social Media - Intro for Nonprofits

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An introduction to making the best use of the web including many links to additional resources.

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Social Media - Intro for Nonprofits

  1. 1. Intro to Web 2.0 Storytelling & Social Media May 2009 National VOAD 17 th Annual Conference Salt Lake City, Utah
  2. 2. <ul><li>As of December 2008 , </li></ul><ul><li>74% of American adults </li></ul><ul><li>use the internet </li></ul>Pew Internet & American Life Project (December 2008)
  3. 3. <ul><li>http://www.nyccah.org/ </li></ul><ul><li>Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ </li></ul>Website
  4. 4. Website <ul><li>Purpose? </li></ul><ul><li>Donor-friendly </li></ul><ul><li>Media-friendly </li></ul><ul><li>Volunteer-friendly </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>http://www.aspca.org/
  5. 5. Volunteer Engagement Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able application or online application form </li></ul><ul><li>Include FAQs, a phone number and an e-mail link for questions </li></ul>http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
  6. 6. Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
  7. 7. Audience Engagement Online <ul><li>Growing marketing trend – allow people to select the type of information they would like to receive from your agency </li></ul><ul><li>Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf </li></ul>
  8. 8. In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
  9. 9. Social Media Goals <ul><li>Engage in conversation clients, funders, colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul><ul><li>Mobilize your base to action </li></ul>
  10. 10. Social Media Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>
  11. 11. Social Media Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use? What is your goal? </li></ul><ul><li>http://www.chrisbrogan.com/if-i-started-today/ </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>
  12. 12. <ul><li>LinkedIn </li></ul><ul><li>Median age is 40 </li></ul><ul><li>6% of adult social network users </li></ul>Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  13. 13. Social Media Getting Started Social Media Facebook Cause <ul><li>Profile (personal) </li></ul><ul><li>Page (organization) </li></ul><ul><li>Causes (organization) </li></ul>http://www.facebook.com/ http://apps.facebook.com/causes/193813?m=5e8b17e0
  14. 14. Social Media Getting Started Social Media Facebook Page http://www.facebook.com/s.php?init=q&q=american%20red%20cross&ref=ts&sid=fce3263d1b9d7debeb3658ab09a1bf93#/redcross?v=wall&viewas=1456743449
  15. 15. Social Media Getting Started Social Media Facebook Page
  16. 16. Social Media Getting Started Social Media Facebook Page
  17. 17. <ul><li>Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/ </li></ul><ul><li>Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php </li></ul><ul><li>The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/ </li></ul>Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
  18. 18. <ul><li>26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/ </li></ul>
  19. 20. Social Media You Tube <ul><li>Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel </li></ul>
  20. 21. Social Media You Tube Miriam’s Kitchen Awareness Video: http://www.youtube.com/miriamskitchen
  21. 22. Social Media Getting Started Social Media Blogs http://redcrossyouth.org/
  22. 23. <ul><li>http://www.linkedin.com </li></ul>Social Media Getting Started Social Media LinkedIn
  23. 24. Social Media Getting Started Social Media LinkedIn
  24. 25. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  25. 26. <ul><li>Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111 </li></ul>Social Media Getting Started Social Media Flickr
  26. 27. <ul><li>http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html </li></ul><ul><li>http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi </li></ul>Social Media Getting Started Social Media Return on Investment
  27. 28. Resources – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer management and web 2.0 </li></ul><ul><li>Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts </li></ul>
  28. 29. <ul><li>http:// www.commonknow.com/html/index.php </li></ul>
  29. 30. Resources – Webinars http://www.nten.org/events/webinar
  30. 31. Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
  31. 32. <ul><li>Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel </li></ul><ul><li>(also, check the “More” section for other Common Craft videos) </li></ul>Resources – You Tube
  32. 33. Resources – Podcasts <ul><li>501c3 Cast </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/hot.html </li></ul><ul><li>Volunteer San Diego Podcasts </li></ul><ul><li>http://vsdpodcast.org/ </li></ul>
  33. 34. Resources – Social Media <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul>
  34. 35. <ul><li>Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission </li></ul><ul><li>10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/ </li></ul><ul><li>Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx </li></ul><ul><li>Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about </li></ul>Resources – Social Media 12for12k: http://www.12for12k.org
  35. 36. <ul><li>Nonprofit Blogs </li></ul><ul><li>Beth’s Blog: How nonprofits can use social media </li></ul><ul><ul><li>Subscribe. </li></ul></ul><ul><ul><li>How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html </li></ul></ul><ul><li>John Haydon: Social Media Marketing for Small Nonprofits: http:// www.corporatedollar.org / </li></ul><ul><li>The NTEN Blog: http://nten.org/blog </li></ul><ul><li>Blog for Change: http://www.blogforchange.org/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: http:// philanthropy.com/giveandtake / </li></ul><ul><li>Social Media Blogs </li></ul><ul><li>Danny Brown: http://dannybrown.me/ </li></ul><ul><li>Suze Muse: http://suzemuse.netfirms.com/ </li></ul><ul><li>How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ </li></ul>Resources – Blogs
  36. 37. <ul><li>Continuing research: return on investment </li></ul><ul><li>Websites versus Blogs </li></ul><ul><li>Debate: Growing Your Own Social Network </li></ul><ul><li>? </li></ul>What’s Next?
  37. 38. Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul>Camille Hinojosa Lancaster National Voluntary Organizations Active in Disaster www.nvoad.org [email_address]
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