Boomer Engagement: Inviting Boomers In
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Boomer Engagement: Inviting Boomers In

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Powerpoint by Andrea Taylor, PhD Director of Training at the Center for Intergenerational Learning at Temple University. As presented at the Arlington Volunteer Roundtable on March 26, 2009 hosted by ...

Powerpoint by Andrea Taylor, PhD Director of Training at the Center for Intergenerational Learning at Temple University. As presented at the Arlington Volunteer Roundtable on March 26, 2009 hosted by Volunteer Arlington and the Arlington Community Foundation.

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    Boomer Engagement: Inviting Boomers In Boomer Engagement: Inviting Boomers In Presentation Transcript

    • BOOMER ENGAGEMENT INVITING BOOMERS IN Andrea S. Taylor, Ph.D. Director of Training Center for Intergenerational Learning @ Temple University Philadelphia, PA
    • FIVE KEY STRATEGIES FOR INVITING BOOMERS IN
    • DREAM BIG
    • MAKE A DIFFERENCE
    • BUILD STRONGER COMMUNITIES
    • THE FIVE STRATEGIES
      • Know Who the Boomers Are
      • Listen to Them
      • Craft Compelling Opportunities that Connect Their Passion to Your Mission
      • Create High Impact Messages
      • Collaborate
    • # 1: KNOW WHO THE BOOMERS ARE
    • Cohort size ( 1946-1964)
      • Leading Edge – (born 1946-1954)
        • Over 60 million They’re currently 54 – 62 years old
        • This is the BOOM !!!
      78 million Size
    • Generational Influences
      • Economic prosperity
      • JFK
      • Space exploration
      • Civil rights & women’s movement
      • Sexual revolution
      • Woodstock
      • Cuban missile crisis
      • Vietnam War
      • Kent State
      • Assassinations JFK, MLK, Malcolm X
      1946-1955
    • Values, Attitudes, & Preferences
      • Optimism
      • Team orientation
      • Personal growth
      • Health & wellness
      • Youth orientation
      • Work is all-important
      • Political involvement
      • Diversity awareness
      • Environmental concerns
      1946-1955
    • # 2: LISTEN TO THEM— THEY’RE THINKING ABOUT THE FUTURE!
    • Expand Types of opportunities Offer Enrichment Offer varying Time commitments Provide Incentives Explore new ways to Structure opportunities #3: CRAFT COMPELLING OPPORTUNITIES Structure Time Types Incentives Enrichment
    • Begin by assessing the diversity of your current roles
      • Direct Client Service
      • (e.g. mentoring, friendly visiting)
      • Indirect Client Service
      • (e.g. sorting donations, house repair)
      • Advocacy
      • (e.g. writing letters, public speaking)
      • Organizational Administrative
      • (e.g. filing, data input)
      • Organizational Capacity-Building
      • (e.g. accountant, researcher)
      • Organizational Managerial
      • (e.g. project leader, committee chair)
      • Organizational Governance
      • (e.g. board member)
      Underutilized Underutilized Underutilized Underutilized Roles
    • Offer opportunities with varying Time commitments Strategy #2 Time
    • Making regular ongoing opportunities more flexible
      • Be a sub
      • Come when called
      • Job Sharing
      • Taking turns
      • Breaking it down
      Time
    • Explore other ways to structure volunteer roles Strategy #3 Structure
    • Teams
      • Types of Teams:
        • Service delivery teams
        • Problem-solving teams
        • Leadership teams
      • Team Management:
        • Staff managed
        • Self-managed (Self-Directed)
      • Value of Teams :
      • Increased job satisfaction
      • Increased retention
      • Increased creativity
      Structure
    • Two Types of Roles
      • Organizationally-defined
        • Created by staff with no input from volunteers
        • Volunteers recruited to fill existing slots
      • Volunteer-defined
        • Start with volunteer’s particular interests & skills
        • An opportunity is created to utilize those unique qualities
        • More effective way to utilize specialized skills
      Structure
      • Telecommuting
      • Volunteering from home or work through technology
      • Technology can be used to:
        • Complete tasks offsite
        • Enable direct client service
        • Manage distant volunteers
      Telecommuting Structure
    • Offer a range of Incentives Strategy #4 Incentives
    • Think of incentives along a continuum
      • Recognition
      • Token gifts
      • Major gifts
      • Expense reimbursement
      • Cash-equivalent benefits
      • Cash
      Incentives
    • Enrich Opportunities Strategy #5 Opportunities
    • A recent poll determined that the… 50+ workforce could be doubled through small inducements such as: Learning new things, making new friends, putting career skills to use Opportunities
      • Service learning
      • Leadership development
      • Personal development enrichment
      Lifelong learning as an inducement to volunteering Opportunities
    • #4: CREATE HIGH IMPACT MESSAGES Information/Media Explosion Pre-1950 Today’s Conditioned Response
    • Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market To break through the CLUTTER!
    • Volunteering Think of it as a face-lift for your spirit
    •  
    • And once they’re in the door… #5: COLLABORATE
      • Ask people’s opinions
      • Involve them in decision-making
      • Address their concerns
      • Help them reach their goals
      • Empower them to become leaders
      • LISTEN!
    • For more information: email DGoldberg@ComingofAge.org