Launch of SociView ™The first social-media-mapping tool. SociView™, the first social-media-mapping tool to give organizations a true view of their global social-media real estate, is publicly launched. Wokingham, UK (June 9, 2011) – SociView™ was Being able to easily assess the quality and publicly launched today to support organizations effectiveness of company-owned social-media in organizing their social-media landscape to instill instances enables marketing executives to have best practice and generate sales opportunities. greater control and influence on messaging Founder Chris Sykes, Chief Executive of Volume and content. Ltd, worked closely with large international organizations to address issues arising from Alan Rutherford, the current Chairman and marketing across social channels and identified a Global President of the International Advertising lack of social-media tools in their portfolios. Whilst Association and Chairman of Volume Ltd, is the in its beta phase, SociView™ has been used to chief advocate of SociView™: help a number of Fortune 500 companies attain visibility across their organization’s social universe. “One of the key benefits of “The concept of SociView™ is simple: just ask SociView™ is its ability to yourself how many social-media accounts deliver a top-level view of an your company has. Where are they, who owns them and how effective are they? Are they organization’s social-media representative of your brand and do they have landscape for CMOs whilst a positive or negative influence? SociView™ still enabling marketing answers all these questions” said Sykes. executives to drill down to SociView™ collates a company’s social accounts obtain granular detail.” and instances into a single dashboard. These instances are then individually categorized, ranked and rated to show relevance and impact on the brand. SociView™ categorizes each instance, as “official”, “endorsed”, “unofficial” TM or “other”. A custom-developed “SociScore” is automatically applied to show how each instance is performing. Companies can benchmark their social accounts against each other to establish best practice, compliance and corporate governance. SociView™ also measures performance against competitors’ social accounts.
Key benefits of SociView™Organizing social-media Opening up sales channelsreal estate With most leading organizations turning to Facebook, Twitter and YouTube etc. to generate“If you look at your current social-media brand awareness and sales opportunities,presence, it’s a bit like a swarm of hornets SociView™ helps companies coordinate theirbuzzing around. SociView™ brings order, messages and communications across alleffectively turning the random and uncontrolled their “official” and “endorsed” instances, suchspontaneity of social media into a productive as partner-owned social-media real estate. Ifand efficient line of worker ants. SociView™ helps revenues are down in a specific product or area,you to consolidate and optimize your ‘sociverse’. organizations can use SociView™ to focus onSwitch off the poor-performing accounts and promoting the benefits of that product or serviceinvest in those that perform well and have a through the most visible and influential socialthriving and growing community” said Sykes. channels. Furthermore, the tool can also uncover brand advocates and influencers who can assistInstilling best practice and in generating sales opportunities.compliance across company- With a number of social-media listening andowned social instances execution tools available in the market, SociView™The SociScore rating algorithm helps an has been developed to offer a unique andorganization to set quality and compliance complementary set of features.benchmarks for social accounts and instances.Bringing all the accounts into line enables “Listening tools are essential in today’s digitalmarketing executives to promote best practice environment, but they are a little like closingacross an organization. SociView™ can also the stable door after the horse has bolted. Withcreate structure around the ownership and SociView™, you know every horse in your stabledevelopment of accounts, whilst ensuring and can train them to perform as you’d expectcorporate governance and benchmarking against them to perform” said Sykes.competitor accounts. The SociScore algorithm iscalculated from four parameters common across Further information on features can be found onmainstream social networks: relevance, activity, www.sociview.cominfluence and visibility.About SociView™Chris Sykes, Chief Executive of Volume, a leading Chris was also founder of Then UK Ltd, a Marketingindependent digital hybrid agency, is the visionary Resource Management start-up that specialized inbehind SociView™. Through Volume he has enterprise marketing management and marketing-founded and spearheaded the development of automation tools. Then UK Ltd appeared ona number of enterprise software tools that are Gartner’s MRM Magic Quadrant in 2002 and wascurrently used by clients such as Oracle and Dell. acquired by Aprimo Inc. in July 2004.For more information contactSuki Johal, Volume | +44 (0)118 997 5800 | Suki.Johal@volume.co.uk